Buyer Name: University Of Edinburgh
Buyer Address: Charles Stewart House, 9-16 Chambers Street, Edinburgh, UKM75, EH1 1HT
Contact Name: Ross Sharp
Contact Email: rsharp4@ed.ac.uk
Contact Telephone: +44 1316502759
Strategic Marketing and Communications
Buyer Contact Info
Status
complete
complete
Procedure
open
open
Value
400000.0 GBP
400000.0 GBP
Published
04 Nov 2025, 00:00
04 Nov 2025, 00:00
Deadline
n/a
n/a
Contract Start
n/a
n/a
Contract End
n/a
n/a
Category
services
services
CPV
79416000
79416000
Region
n/a
n/a
Awarded To
Frame, We are SevenThree Ltd
Frame, We are SevenThree Ltd
Official Source
Open Public Contracts Scotland
Open Public Contracts Scotland
Description
The University of Edinburghâs Accommodation, Catering & Events (ACE) department is seeking to establish a contract for its commercial marketing and communications services. This initiative originally aimed to appoint external agencies across three key lots: Paid Advertising and Digital Strategy, Public Relations and Branding & Design, however the former was cancelled during the tender process. By securing expert partners, ACE will enhance brand visibility, streamline communications, and drive commercial success across its portfolio, including The Universityâs year-round hotels, summer accommodation, highland lodges, event services, catering outlets and hospitality services.
Linked Documents
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Opportunity Context
More Information Links
External Link: https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV542675
Link Title: Strategic Marketing and Communications
Link Description: The University of Edinburghâs Accommodation, Catering & Events (ACE) department is seeking to establish a contract for its commercial marketing and communications services. This initiative originally aimed to appoint external agencies across three key lots: Paid Advertising and Digital Strategy, Public Relations and Branding & Design, however the former was cancelled during the tender process. By securing expert partners, ACE will enhance brand visibility, streamline communications, and drive commercial success across its portfolio, including The Universityâs year-round hotels, summer accommodation, highland lodges, event services, catering outlets and hospitality services.
Lots
Lot Title: Public Relations
Lot Description: This lot encompasses the development and execution of public relations strategies tailored to the tourism and hospitality sector, with a focus on media outreach, brand partnerships, community engagement, and creating strong relationships with local, national, and international media. The goal is to raise the Universityâs profile within the commercial hospitality space, boost its reputation, and drive engagement from key audiences, including potential guests and industry stakeholders.
Lot 2 Status: complete
Lot 2 Has Options: Yes
Lot 2 Options: The University will have the option to extend this contract by an additional period of 24-months.
Lot 2 Award Criterion (quality): Technical
Lot Title: Branding and Design
Lot Description: This lot will focus on the creation, development, and execution of the Universityâs commercial branding and design materials to ensure a consistent and impactful visual identity across all commercial initiatives.
Lot 3 Status: complete
Lot 3 Has Options: Yes
Lot 3 Options: The University will have the option to extend this contract by an additional period of 24-months.
Lot 3 Award Criterion (quality): Technical
Lot Title: Paid Digital Advertising and Digital Strategy
Lot Description: The appointed supplier will be responsible for planning, buying, and optimising paid social media/Google campaigns across relevant platforms to drive engagement, brand awareness, and conversions for Accommodation, Catering and Events.. This lot was cancelled during the tender process and no award was made.
Lot 1 Status: complete
Lot 1 Has Options: Yes
Lot 1 Options: The University will have the option to extend this contract by an additional period of 24-months.
Lot 1 Award Criterion (quality): Technical
Documents
Document Title: Strategic Marketing and Communications
Document Description: The University of Edinburghâs Accommodation, Catering & Events (ACE) department is seeking to establish a contract for its commercial marketing and communications services. This initiative originally aimed to appoint external agencies across three key lots: Paid Advertising and Digital Strategy, Public Relations and Branding & Design, however the former was cancelled during the tender process. By securing expert partners, ACE will enhance brand visibility, streamline communications, and drive commercial success across its portfolio, including The Universityâs year-round hotels, summer accommodation, highland lodges, event services, catering outlets and hospitality services.
Contracts
Contract Title: Public Relations
Contract Title: Branding and Design
Awards
Award Title: Paid Digital Advertising and Digital Strategy
Award Title: Public Relations
Award Title: Branding and Design
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