Contract for the Provision of Customer Relationship Management System

Buyer Contact Info

Buyer Name: Robert Gordon University

Buyer Address: Central Services Building, Garthdee Road, Aberdeen, UKM50, AB10 7FY

Contact Email: procurement@rgu.ac.uk

Contact Telephone: +44 1224262000

Status
complete

Procedure
open

Value
288060.0 GBP

Published
26 Feb 2026, 00:00

Deadline
n/a

Contract Start
n/a

Contract End
n/a

Category
goods

CPV
72212445

Region
n/a

Awarded To
Tribal Dynamics Ltd

Official Source
Open Public Contracts Scotland

Description

The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.

Linked Documents

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No linked documents found for this notice.

Opportunity Context

Lots

Lot Description: The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.

Lot 1 Status: complete

Lot 1 Has Options: No

Lot 1 Award Criterion (quality): Technical Capability

Documents

Document Title: Contract for the Provision of Customer Relationship Management System

Document Description: The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.

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