Buyer Name: Robert Gordon University
Buyer Address: Central Services Building, Garthdee Road, Aberdeen, UKM50, AB10 7FY
Contact Email: procurement@rgu.ac.uk
Contact Telephone: +44 1224262000
Buyer Name: Robert Gordon University
Buyer Address: Central Services Building, Garthdee Road, Aberdeen, UKM50, AB10 7FY
Contact Email: procurement@rgu.ac.uk
Contact Telephone: +44 1224262000
The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.
Some PCS documents require login and recording interest on the source portal before download links are available.
No linked documents found for this notice.
External Link: https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY530942
Link Title: Contract for the Provision of Customer Relationship Management System
Link Description: The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.
Lot Description: The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.
Lot 1 Status: active
Lot 1 Has Options: No
Lot 1 Value: GBP 300,000.00
Lot 1 Award Criterion (quality): Technical Capability
Document Title: Contract for the Provision of Customer Relationship Management System
Document Description: The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.
Document Title: Invitation to Tender and Associated Schedules.
Document Title: Updated Tender timeline
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