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Farming Connect

Llywodraeth Cymru / Welsh Government

Buyer Contact Info

Buyer Name: Llywodraeth Cymru / Welsh Government

Buyer Address: Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services, Parc Cathays / Cathays Park, Caerdydd / Cardiff, UKL, CF10 3NQ

Contact Email: kate.smith@gov.wales

Contact Telephone: +44 3000257095

Status
complete
Procedure
selective
Value
14550000.0 GBP
Published
13 Jan 2026, 00:00
Deadline
n/a
Contract Start
n/a
Contract End
n/a
Category
services
CPV
77000000
Region
n/a
Awarded To
Mentera
Official Source
Open Sell2Wales

Description

This contract was established for the delivery of the Farming Connect Programme, which aims to deliver advice on new technologies and production techniques to Welsh farmers. The aim being to enable farming families to diversify, improve business sustainability and access new markets for their products and services. The contract has been divided into five contract Lots as outlined below: Lot 1 Farming Connect Knowledge Transfer - To deliver an innovative programme of knowledge transfer to support the farming industry in delivering greater sustainability, improved competitiveness, and improved environmental performance for farming businesses in line with SFS objectives. Lot 2 Farming Connect Lifelong Learning and Development - To deliver a more professional industry through its support for CPD, action learning, mentoring, accredited training, e-learning and clear focus on personal development. Lot 3 Farming Connect Advisory Service - To manage the development, coordination and delivery of the Farming Connect Advisory Service to provide integrated advice across a broad range of specialist technical and business management areas tailored to meet individual business needs and support the delivery of the SFS. Lot 4 Farming Connect Service Centre - To establish and manage a Customer Service Centre which will act as the main point of contact for all Businesses, it will also promote all activities and services across the Welsh Government Knowledge Transfer Programme. Lot 5 Farming Connect Marketing and Communication - To lead on the marketing and communication of all Farming Connect services.

Linked Documents

No linked documents found for this notice.

Opportunity Context

More Information Links

External Link: https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=JAN577665

Link Title: Farming Connect

Link Description: This contract was established for the delivery of the Farming Connect Programme, which aims to deliver advice on new technologies and production techniques to Welsh farmers. The aim being to enable farming families to diversify, improve business sustainability and access new markets for their products and services. The contract has been divided into five contract Lots as outlined below: Lot 1 Farming Connect Knowledge Transfer - To deliver an innovative programme of knowledge transfer to support the farming industry in delivering greater sustainability, improved competitiveness, and improved environmental performance for farming businesses in line with SFS objectives. Lot 2 Farming Connect Lifelong Learning and Development - To deliver a more professional industry through its support for CPD, action learning, mentoring, accredited training, e-learning and clear focus on personal development. Lot 3 Farming Connect Advisory Service - To manage the development, coordination and delivery of the Farming Connect Advisory Service to provide integrated advice across a broad range of specialist technical and business management areas tailored to meet individual business needs and support the delivery of the SFS. Lot 4 Farming Connect Service Centre - To establish and manage a Customer Service Centre which will act as the main point of contact for all Businesses, it will also promote all activities and services across the Welsh Government Knowledge Transfer Programme. Lot 5 Farming Connect Marketing and Communication - To lead on the marketing and communication of all Farming Connect services.

Lots

Lot Title: Farming Connect Knowledge Transfer

Lot Description: To deliver an innovative programme of knowledge transfer to support the farming industry in delivering greater sustainability, improved competitiveness, and improved environmental performance for farming businesses in line with SFS objectives.

Lot 1 Status: complete

Lot 1 Has Options: No

Lot 1 Award Criterion (quality): Quality

Lot 1 Award Criterion (cost): Cost

Lot Title: Farming Connect Lifelong Learning and Development

Lot Description: To deliver a more professional industry through its support for CPD, action learning, mentoring, accredited training, e-learning and clear focus on personal development.

Lot 2 Status: complete

Lot 2 Has Options: No

Lot 2 Award Criterion (quality): Quality

Lot 2 Award Criterion (cost): Cost

Lot Title: Farming Connect Advisory Service

Lot Description: To manage the development, coordination and delivery of the Farming Connect Advisory Service to provide integrated advice across a broad range of specialist technical and business management areas tailored to meet individual business needs and support the delivery of the SFS.

Lot 3 Status: complete

Lot 3 Has Options: No

Lot 3 Award Criterion (quality): Quality

Lot 3 Award Criterion (cost): Cost

Lot Title: Farming Connect Service Centre

Lot Description: To establish and manage a Customer Service Centre which will act as the main point of contact for all Businesses, it will also promote all activities and services across the Welsh Government Knowledge Transfer Programme.

Lot 4 Status: complete

Lot 4 Has Options: No

Lot 4 Award Criterion (quality): Quality

Lot 4 Award Criterion (cost): Cost

Lot Title: Farming Connect Marketing and Communication

Lot Description: To lead on the marketing and communication of all Farming Connect services.

Lot 5 Status: complete

Lot 5 Has Options: No

Lot 5 Award Criterion (quality): Quality

Lot 5 Award Criterion (cost): Cost

Documents

Document Title: Farming Connect

Document Description: This contract was established for the delivery of the Farming Connect Programme, which aims to deliver advice on new technologies and production techniques to Welsh farmers. The aim being to enable farming families to diversify, improve business sustainability and access new markets for their products and services. The contract has been divided into five contract Lots as outlined below: Lot 1 Farming Connect Knowledge Transfer - To deliver an innovative programme of knowledge transfer to support the farming industry in delivering greater sustainability, improved competitiveness, and improved environmental performance for farming businesses in line with SFS objectives. Lot 2 Farming Connect Lifelong Learning and Development - To deliver a more professional industry through its support for CPD, action learning, mentoring, accredited training, e-learning and clear focus on personal development. Lot 3 Farming Connect Advisory Service - To manage the development, coordination and delivery of the Farming Connect Advisory Service to provide integrated advice across a broad range of specialist technical and business management areas tailored to meet individual business needs and support the delivery of the SFS. Lot 4 Farming Connect Service Centre - To establish and manage a Customer Service Centre which will act as the main point of contact for all Businesses, it will also promote all activities and services across the Welsh Government Knowledge Transfer Programme. Lot 5 Farming Connect Marketing and Communication - To lead on the marketing and communication of all Farming Connect services.

Contracts

Contract Title: Farming Connect Knowledge Transfer

Contract Title: Farming Connect Lifelong Learning and Development

Contract Title: Farming Connect Advisory Service

Contract Title: Farming Connect Service Centre

Contract Title: Farming Connect Marketing and Communication

Awards

Award Title: Farming Connect Knowledge Transfer

Award Title: Farming Connect Lifelong Learning and Development

Award Title: Farming Connect Advisory Service

Award Title: Farming Connect Service Centre

Award Title: Farming Connect Marketing and Communication

Full Notice Text

Full notice text Contract award notice Results of the procurement procedure Section I: Contracting entity I.1) Name and addresses Llywodraeth Cymru / Welsh Government Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services, Parc Cathays / Cathays Park Caerdydd / Cardiff CF10 3NQ UK Telephone: +44 3000257095 E-mail: kate.smith@gov.wales NUTS: UKL Internet address(es) Main address: http://gov.wales Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0007 I.4) Type of the contracting authority National or federal agency/office I.5) Main activity General public services Section II: Object II.1) Scope of the procurement II.1.1) Title Farming Connect Reference number: C165/2025/2026 II.1.2) Main CPV code 77000000 II.1.3) Type of contract Services II.1.4) Short description This contract was established for the delivery of the Farming Connect Programme, which aims to deliver advice on new technologies and production techniques to Welsh farmers. The aim being to enable farming families to diversify, improve business sustainability and access new markets for their products and services. The contract has been divided into five contract Lots as outlined below: Lot 1 Farming Connect Knowledge Transfer - To deliver an innovative programme of knowledge transfer to support the farming industry in delivering greater sustainability, improved competitiveness, and improved environmental performance for farming businesses in line with SFS objectives. Lot 2 Farming Connect Lifelong Learning and Development - To deliver a more professional industry through its support for CPD, action learning, mentoring, accredited training, e-learning and clear focus on personal development. Lot 3 Farming Connect Advisory Service - To manage the development, coordination and delivery of the Farming Connect Advisory Service to provide integrated advice across a broad range of specialist technical and business management areas tailored to meet individual business needs and support the delivery of the SFS. Lot 4 Farming Connect Service Centre - To establish and manage a Customer Service Centre which will act as the main point of contact for all Businesses, it will also promote all activities and services across the Welsh Government Knowledge Transfer Programme. Lot 5 Farming Connect Marketing and Communication - To lead on the marketing and communication of all Farming Connect services. II.1.6) Information about lots This contract is divided into lots: Yes II.1.7) Total value of the procurement Value excluding VAT: 33 000 000.00 GBP II.2) Description Lot No: 1 II.2.1) Title Farming Connect Knowledge Transfer II.2.2) Additional CPV code(s) 77000000 II.2.3) Place of performance NUTS code: UKL II.2.4) Description of the procurement To deliver an innovative programme of knowledge transfer to support the farming industry in delivering greater sustainability, improved competitiveness, and improved environmental performance for farming businesses in line with SFS objectives. II.2.5) Award criteria Quality criterion: Quality / Weighting: 80 Cost criterion: Cost / Weighting: 20 II.2.11) Information about options Options: No II.2.13) Information about European Union funds The procurement is related to a project and/or programme financed by European Union funds: No Lot No: 2 II.2.1) Title Farming Connect Lifelong Learning and Development II.2.2) Additional CPV code(s) 77000000 II.2.3) Place of performance NUTS code: UKL II.2.4) Description of the procurement To deliver a more professional industry through its support for CPD, action learning, mentoring, accredited training, e-learning and clear focus on personal development. II.2.5) Award criteria Quality criterion: Quality / Weighting: 80 Cost criterion: Cost / Weighting: 20 II.2.11) Information about options Options: No II.2.13) Information about European Union funds The procurement is related to a project and/or programme financed by European Union funds: No Lot No: 3 II.2.1) Title Farming Connect Advisory Service II.2.2) Additional CPV code(s) 77000000 II.2.3) Place of performance NUTS code: UKL II.2.4) Description of the procurement To manage the development, coordination and delivery of the Farming Connect Advisory Service to provide integrated advice across a broad range of specialist technical and business management areas tailored to meet individual business needs and support the delivery of the SFS. II.2.5) Award criteria Quality criterion: Quality / Weighting: 80 Cost criterion: Cost / Weighting: 20 II.2.11) Information about options Options: No II.2.13) Information about European Union funds The procurement is related to a project and/or programme financed by European Union funds: No Lot No: 4 II.2.1) Title Farming Connect Service Centre II.2.2) Additional CPV code(s) 77000000 II.2.3) Place of performance NUTS code: UKL II.2.4) Description of the procurement To establish and manage a Customer Service Centre which will act as the main point of contact for all Businesses, it will also promote all activities and services across the Welsh Government Knowledge Transfer Programme. II.2.5) Award criteria Quality criterion: Quality / Weighting: 80 Cost criterion: Cost / Weighting: 20 II.2.11) Information about options Options: No II.2.13) Information about European Union funds The procurement is related to a project and/or programme financed by European Union funds: No Lot No: 5 II.2.1) Title Farming Connect Marketing and Communication II.2.2) Additional CPV code(s) 77000000 II.2.3) Place of performance NUTS code: UKL II.2.4) Description of the procurement To lead on the marketing and communication of all Farming Connect services. II.2.5) Award criteria Quality criterion: Quality / Weighting: 80 Cost criterion: Cost / Weighting: 20 II.2.11) Information about options Options: No II.2.13) Information about European Union funds The procurement is related to a project and/or programme financed by European Union funds: No Section IV: Procedure IV.1) Description IV.1.1) Type of procedure Restricted procedure IV.1.8) Information about Government Procurement Agreement (GPA) The procurement is covered by the Government Procurement Agreement: No IV.2) Administrative information IV.2.1) Previous publication concerning this procedure Notice number in the OJ S: 2024/S 000-034860 Section V: Award of contract Lot No: 1 Title: Farming Connect Knowledge Transfer A contract/lot is awarded: Yes V.2 Award of contract V.2.1) Date of conclusion of the contract 19/12/2025 V.2.2) Information about tenders Number of tenders received: 1 Number of tenders received from SMEs: 0 Number of tenders received from tenderers from EU Member States: 0 Number of tenders received from tenderers from non-EU Member States: 1 Number of tenders received by electronic means: 1 The contract has been awarded to a group of economic operators: No V.2.3) Name and address of the contractor Mentera Unit 3, Science Park Aberystwyth SY233AH UK NUTS: UKL The contractor is an SME: No V.2.4) Information on value of the contract/lot (excluding VAT) Total value of the contract/lot: : 14 550 000.00 GBP V.2.5) Information about subcontracting Section V: Award of contract Lot No: 2 Title: Farming Connect Lifelong Learning and Development A contract/lot is awarded: Yes V.2 Award of contract V.2.1) Date of conclusion of the contract 19/12/2025 V.2.2) Information about tenders Number of tenders received: 1 Number of tenders received from SMEs: 0 Number of tenders received from tenderers from EU Member States: 0 Number of tenders received from tenderers from non-EU Member States: 1 Number of tenders received by electronic means: 1 The contract has been awarded to a group of economic operators: No V.2.3) Name and address of the contractor MENTERA Uned 3 Parc Gwyddoniaeth, Aberystwyth Ceredigion SY233AH UK NUTS: UKL1 The contractor is an SME: No V.2.4) Information on value of the contract/lot (excluding VAT) Total value of the contract/lot: : 6 000 000.00 GBP V.2.5) Information about subcontracting Section V: Award of contract Lot No: 3 Title: Farming Connect Advisory Service A contract/lot is awarded: Yes V.2 Award of contract V.2.1) Date of conclusion of the contract 19/12/2025 V.2.2) Information about tenders Number of tenders received: 1 Number of tenders received from SMEs: 0 Number of tenders received from tenderers from EU Member States: 0 Number of tenders received from tenderers from non-EU Member States: 1 Number of tenders received by electronic means: 1 The contract has been awarded to a group of economic operators: No V.2.3) Name and address of the contractor MENTERA Uned 3 Parc Gwyddoniaeth, Aberystwyth Ceredigion SY233AH UK NUTS: UKL1 The contractor is an SME: No V.2.4) Information on value of the contract/lot (excluding VAT) Total value of the contract/lot: : 8 445 000.00 GBP V.2.5) Information about subcontracting Section V: Award of contract Lot No: 4 Title: Farming Connect Service Centre A contract/lot is awarded: Yes V.2 Award of contract V.2.1) Date of conclusion of the contract 19/12/2025 V.2.2) Information about tenders Number of tenders received: 1 Number of tenders received from SMEs: 0 Number of tenders received from tenderers from EU Member States: 0 Number of tenders received from tenderers from non-EU Member States: 1 Number of tenders received by electronic means: 1 The contract has been awarded to a group of economic operators: No V.2.3) Name and address of the contractor MENTERA Uned 3 Parc Gwyddoniaeth, Aberystwyth Ceredigion SY233AH UK NUTS: UKL1 The contractor is an SME: No V.2.4) Information on value of the contract/lot (excluding VAT) Total value of the contract/lot: : 1 200 000.00 GBP V.2.5) Information about subcontracting Section V: Award of contract Lot No: 5 Title: Farming Connect Marketing and Communication A contract/lot is awarded: Yes V.2 Award of contract V.2.1) Date of conclusion of the contract 19/12/2025 V.2.2) Information about tenders Number of tenders received: 1 Number of tenders received from SMEs: 0 Number of tenders received from tenderers from EU Member States: 0 Number of tenders received from tenderers from non-EU Member States: 1 Number of tenders received by electronic means: 1 The contract has been awarded to a group of economic operators: No V.2.3) Name and address of the contractor MENTERA Uned 3 Parc Gwyddoniaeth, Aberystwyth Ceredigion SY233AH UK NUTS: UKL1 The contractor is an SME: No V.2.4) Information on value of the contract/lot (excluding VAT) Total value of the contract/lot: : 2 805 000.00 GBP V.2.5) Information about subcontracting Section VI: Complementary information VI.3) Additional information Please note this Call-Off Contract has been procured and awarded in compliance with the procedures set out within Dynamic Purchasing System Agreement Reference: Rural Support DPS C119/2023/2024. Under the Public Contracts Regulations 2015 (“PCR 2015”), a contracting authority is not required to issue an award notice for Call-Off Contracts awarded using frameworks, but the Welsh Government has undertaken to voluntarily comply with WPPN 02/22 in relation to the above referenced mini competition under this framework. (WA Ref:160271) VI.4) Procedures for review VI.4.1) Review body High Court Royal Courts of Justice, The Strand London WC2A 2LL UK Telephone: +44 2079477501 VI.5) Date of dispatch of this notice 13/01/2026

Raw Notice JSON

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