Buyer Name: Social Care Wales
Buyer Address: South Gate House, Wood Street,, Cardiff, CF10 1EW
Contact Name: Procurement Team
Contact Telephone: +44 3003033444
Development of Bite-Sized Digital Resources for Artificial Intelligence (AI) Guidance in Social Care
Buyer Contact Info
Status
Unknown
Unknown
Procedure
open
open
Value
n/a
n/a
Published
18 Nov 2025, 14:37
18 Nov 2025, 14:37
Deadline
09 Dec 2025, 12:00
09 Dec 2025, 12:00
Contract Start
n/a
n/a
Contract End
n/a
n/a
Category
services
services
CPV
n/a
n/a
Region
n/a
n/a
Awarded To
n/a
n/a
Official Source
Open Sell2Wales
Open Sell2Wales
Description
Purpose of This TenderWe are seeking a suitably skilled and experienced supplier to develop a suite of bespoke, concise and engaging âbite sizedâ digital resources such as animations, videos, storyboards, infographics in both English and Welsh, that promote the safe use of AI in social care. These resources must be adaptable for use across multiple communication channels and based on existing guidance from within Social Care Wales and the wider sector (links provided in specification).Aims and ObjectivesThe aims of this contract are to:- Promote the safe and responsible use of AI in social care by making guidance accessible and practical.- Translate existing AI guidance into a series of concise, engaging, and bespoke âbite-sizedâ digital resources tailored for social care professionals in Wales.- Support social care professionals in adopting AI tools confidently and ethically in their daily practice.The objectives of this contract are to:- Develop original, bilingual and accessible digital resources that communicate key messages from existing AI guidance in a clear and engaging way.- Ensure content is specific to the Welsh social care context and appealing to busy social care professionals, avoiding technical jargon and lengthy documents.- Distribute these resources across multiple communication channels to maximise reach and impact.- Highlight both the benefits and limitations of AI tools, fostering informed decision-making.- Encourage safe, responsible, and ethical AI practices aligned with sector standards and organisational values.What is required / âThe RequirementsâThe Supplier will:1.Extract key themes (6 âdos and donâtsâ, and 19 âtake noteâ) from existing guidance on the safe use of AI in social care (see but donât limit research to links provided in section 2.1)2.Design and produce a suite of bilingual âbite-sizedâ digital assets in both English and Welsh that are clear, engaging, and accessible, such as:- Short 2D animations or explainer videos (up to 2 minutes maximum)- Infographics summarising key points.- Storyboards or posters for visual storytelling.- Social media graphics and templates.- Presentation-ready slides.~~Ensure assets are relevant to the Welsh social care sector.~~Ensure assets are suitable for multiple uses, including documents, presentations, social media, and as shareable resources for other social care organisations.- Collaborate with Social Care Wales to ensures alignment with on branding, tone of voice, style etc.- Deliver assets in reusable formats that meet accessibility standards and can be easily distributed.- Conduct high-level user testing of draft resources in both English and Welsh with a small sample of social care professionals identified by Social Care Wales. The purpose of this testing is to confirm that the key messages are clear and easily understood by non-technical audiences, for example:Present a draft resource (e.g., poster, infographic, short animation) and ask users âDo you understand the message here?â or similar clarity-focused questions.- Capture feedback from user testing and collaborate with Social Care Wales to agree on necessary adjustments before final delivery.- Submit final versions in both English and Welsh in reusable, shareable formats. Ready for distribution across multiple channels (social media, presentations, websites).Please see specification for more detailNOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=158270.The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems. (WA Ref:158270)The buyer considers that this contract is suitable for consortia bidding.
Linked Documents
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Opportunity Context
Documents
Document Title: Gwahoddiad i Dendro a Manyleb
Document Title: Invitation to Tender and Specification
Document Title: Atodiad 1 â Holiadur Cyngymhwyso (PQQ)
Document Title: Appendix 1 â Pre-Qualification Questionnaire (PQQ)
Document Title: Atodiad 2 â Templed Ymateb Ansawdd / Gwerth Cymdeithasol
Document Title: Appendix 2 â Quality / Social Value Response Template
Document Title: Atodiad 3 â Templed Ymateb Ariannol / Prisio
Document Title: Appendix 3 â Financial / Pricing Response Template
Document Title: Atodiad 4 â Canllawiau Tôn Llais Gofal Cymdeithasol Cymru
Document Title: Appendix 4 â Social Care Walesâ Tone of Voice Guidelines
Document Title: Atodiad 5 â Canllawiau Brandio Gofal Cymdeithasol Cymru
Document Title: Appendix 5 â Social Care Walesâ Branding Guidelines
Document Title: Atodiad 6 â Ffurflen y Tendr
Document Title: Appendix 6 â Form of Tender
Document Title: Social Care Wales - Terms and Conditions
Document Title: Supplier question responses for 03.12.25 at 15:44.
Raw Notice JSON
Expand raw payload
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"description": "Purpose of This TenderWe are seeking a suitably skilled and experienced supplier to develop a suite of bespoke, concise and engaging \u00e2\u0080\u009cbite sized\u00e2\u0080\u009d digital resources such as animations, videos, storyboards, infographics in both English and Welsh, that promote\t the safe use of AI in social care. These resources must be adaptable for use across multiple communication channels and based on existing guidance from within Social Care Wales and the wider sector (links provided in specification).Aims and ObjectivesThe aims of this contract are to:- Promote the safe and responsible use of AI in social care by making guidance accessible and practical.- Translate existing AI guidance into a series of concise, engaging, and bespoke \u00e2\u0080\u009cbite-sized\u00e2\u0080\u009d digital resources tailored for social care professionals in Wales.- Support social care professionals in adopting AI tools confidently and ethically in their daily practice.The objectives of this contract are to:- Develop original, bilingual and accessible digital resources that communicate key messages from existing AI guidance in a clear and engaging way.- Ensure content is specific to the Welsh social care context and appealing to busy social care professionals, avoiding technical jargon and lengthy documents.- Distribute these resources across multiple communication channels to maximise reach and impact.- Highlight both the benefits and limitations of AI tools, fostering informed decision-making.- Encourage safe, responsible, and ethical AI practices aligned with sector standards and organisational values.What is required / \u00e2\u0080\u0098The Requirements\u00e2\u0080\u0099The Supplier will:1.Extract key themes (6 \u00e2\u0080\u009cdos and don\u00e2\u0080\u0099ts\u00e2\u0080\u009d, and 19 \u00e2\u0080\u009ctake note\u00e2\u0080\u009d) from existing guidance on the safe use of AI in social care (see but don\u00e2\u0080\u0099t limit research to links provided in section 2.1)2.Design and produce a suite of bilingual \u00e2\u0080\u009cbite-sized\u00e2\u0080\u009d digital assets in both English and Welsh that are clear, engaging, and accessible, such as:- Short 2D animations or explainer videos (up to 2 minutes maximum)- Infographics summarising key points.- Storyboards or posters for visual storytelling.- Social media graphics and templates.- Presentation-ready slides.~~Ensure assets are relevant to the Welsh social care sector.~~Ensure assets are suitable for multiple uses, including documents, presentations, social media, and as shareable resources for other social care organisations.- Collaborate with Social Care Wales to ensures alignment with on branding, tone of voice, style etc.- Deliver assets in reusable formats that meet accessibility standards and can be easily distributed.- Conduct high-level user testing of draft resources in both English and Welsh with a small sample of social care professionals identified by Social Care Wales. The purpose of this testing is to confirm that the key messages are clear and easily understood by non-technical audiences, for example:Present a draft resource (e.g., poster, infographic, short animation) and ask users \u00e2\u0080\u009cDo you understand the message here?\u00e2\u0080\u009d or similar clarity-focused questions.- Capture feedback from user testing and collaborate with Social Care Wales to agree on necessary adjustments before final delivery.- Submit final versions in both English and Welsh in reusable, shareable formats. Ready for distribution across multiple channels (social media, presentations, websites).Please see specification for more detailNOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=158270.The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.\n\n(WA Ref:158270)The buyer considers that this contract is suitable for consortia bidding.",
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"eligibilityCriteria": "The Supplier must: - Have experience in user-centred, participatory, or human-centred design processes, particularly in the co-production of resources.- Have proven experience in creating high-quality digital resources (e.g., animations, videos, infographics, storyboards) for professional audiences.- Show understanding of complex topics and ability to translate them into clear, accessible content for non-technical users.- Use existing AI guidance (see but don\u00e2\u0080\u0099t limit research to links provided in section 2.1) as the primary source material, ensuring accuracy and alignment with Social Care Wales standards.- Create concise, engaging, and visually appealing resources suitable for multiple formats (documents, presentations, social media, websites).- Ensure all resources meet accessibility standards (e.g., WCAG 2.2 compliance).- Provide content that is easy to understand for busy social care professionals with varying levels of digital literacy.- Ensure designs align with Social Care Wales branding and tone of voice guidelines - Be responsive to feedback and able to adapt designs during the development process.- Provide all final bilingual resources in industry standard formats that can be easily shared and reused by other social care organisations.- Ensure accuracy, clarity, and consistency across all resources- Deliver within agreed timelines and budget.",
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