BRAND DEVELOPMENT INCLUDING FLAGSHIP CONTENT AND CAMPAIGNS

{
  "buyer": {
    "id": "org-4",
    "name": "Amgueddfa Cymru - National Museum Wales"
  },
  "date": "2025-10-01T11:18:26Z",
  "id": "ocds-kuma6s-156337-release-156337",
  "initiationType": "tender",
  "ocid": "ocds-kuma6s-156337",
  "parties": [
    {
      "address": {
        "locality": "Cardiff",
        "postalCode": "CF10 3NP",
        "streetAddress": "Procurement Manager, Cathays Park, "
      },
      "contactPoint": {
        "email": "procurement@museumwales.ac.uk",
        "name": "Emma Olivari",
        "telephone": "+44 7424244212",
        "url": "https://www.museumwales.ac.uk"
      },
      "details": {
        "classifications": [
          {
            "description": "Ministry or any other national or federal authority, including their regional or local subdivisions",
            "id": "MINISTRY",
            "scheme": "TED_CA_TYPE"
          }
        ]
      },
      "id": "org-4",
      "name": "Amgueddfa Cymru - National Museum Wales",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tender"
  ],
  "tender": {
    "additionalClassifications": [
      {
        "description": "Document creation, drawing, imaging, scheduling and productivity software package",
        "id": "48300000",
        "scheme": "CPV"
      },
      {
        "description": "Project management software package",
        "id": "48331000",
        "scheme": "CPV"
      },
      {
        "description": "Project and design preparation, estimation of costs",
        "id": "71242000",
        "scheme": "CPV"
      },
      {
        "description": "Document creation, drawing, imaging, scheduling and productivity software development services",
        "id": "72212300",
        "scheme": "CPV"
      },
      {
        "description": "Project management software development services",
        "id": "72212331",
        "scheme": "CPV"
      },
      {
        "description": "Project management consultancy services",
        "id": "72224000",
        "scheme": "CPV"
      },
      {
        "description": "Design consultancy services",
        "id": "79415200",
        "scheme": "CPV"
      },
      {
        "description": "Project-management services other than for construction work",
        "id": "79421000",
        "scheme": "CPV"
      },
      {
        "description": "Project-design services other than for construction work",
        "id": "79421200",
        "scheme": "CPV"
      },
      {
        "description": "Design support services",
        "id": "79933000",
        "scheme": "CPV"
      }
    ],
    "awardPeriod": {
      "endDate": "2025-11-28T00:00:00Z"
    },
    "description": "Amgueddfa Cymru wishes to create a framework agreement for provision of the following services to support our brand\u00e2\u0080\u0099s ongoing evolution and its impactful application across a range of touchpoints, including flagship campaigns. The scope of work potentially includes, but is not limited to:Brand strategy-\tThe continued development of the Amgueddfa Cymru masterbrand strategy.-\tThe continued development of the Amgueddfa Cymru brand architecture or family, especially as new projects emerge.-\tDeveloping of sub-brand strategies and platforms as appropriate \u00e2\u0080\u0093 e.g. for a commercial project or museum development.-\tDeveloping brand narrative/s for Amgueddfa Cymru and different elements of our work.-\tInput to supporting strategies and projects of work of relevance to the brand.Brand identity-\tThe continued refinement of our masterbrand identity.-\tAccessibility testing and development as digital applications evolve and develop.-\tDeveloping or refining future sub-brand identities or project branding.-\tThe scope of work includes all aspects of brand identity development including tone of voice and visual branding.NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=156337.\n\nSpecific roles necessary to meet our requirements may include:\u00e2\u0080\u00a2\tBrand strategist\u00e2\u0080\u00a2\tCreative strategist\u00e2\u0080\u00a2\tCreative director\u00e2\u0080\u00a2\tDesigners\u00e2\u0080\u00a2\tDigital brand/UX experts\u00e2\u0080\u00a2\tCreative producers\u00e2\u0080\u00a2\tCampaign strategists\u00e2\u0080\u00a2\tProject managers\u00e2\u0080\u00a2\tPlanners(WA Ref:156337)",
    "documents": [
      {
        "dateModified": "2025-10-01T11:18:26Z",
        "datePublished": "2025-10-01T11:18:26Z",
        "format": "application/pdf",
        "id": "ocds-kuma6s-156337-document-156337-OCT548783-1",
        "title": "BRAND DEVELOPMENT INCLUDING FLAGSHIP CONTENT AND CAMPAIGNS",
        "url": "https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=OCT548783\u0026idx=1"
      }
    ],
    "id": "ocds-kuma6s-156337-tender-156337",
    "mainProcurementCategory": "services",
    "procurementMethod": "open",
    "tenderPeriod": {
      "endDate": "2025-10-10T12:00:00Z"
    },
    "title": "BRAND DEVELOPMENT INCLUDING FLAGSHIP CONTENT AND CAMPAIGNS "
  }
}