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Digital Loyalty and Subscription Model Application

Transport for Wales Rail Limited (Utility Buyer)

Buyer Contact Info

Buyer Name: Transport for Wales Rail Limited (Utility Buyer)

Buyer Address: 3 Llys Cadwyn, Pontypridd, Rhondda Cynon Taf, UKL, CF37 4TH

Contact Email: Procurement.Help@tfwrail.wales

Contact Telephone: +44 2920720500

Status
complete
Procedure
limited
Value
n/a
Published
25 Sep 2025, 00:00
Deadline
n/a
Contract Start
n/a
Contract End
n/a
Category
goods
CPV
48000000
Region
n/a
Awarded To
BLOCKRANK LIMITED
Official Source
Open Sell2Wales

Description

Development of a bespoke software application to allow TfW customers to purchase subscription pricing tiers, entitling them to discounted fares, plus development of a Digital Loyalty Scheme allowing customers to accrue loyalty points for travelling with TfW, these points will be stored as credit within the app allowing a points redemption purchase of a subscription tier of fare.

Linked Documents

No linked documents found for this notice.

Opportunity Context

More Information Links

External Link: https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=SEP547493

Link Title: Digital Loyalty and Subscription Model Application

Link Description: Development of a bespoke software application to allow TfW customers to purchase subscription pricing tiers, entitling them to discounted fares, plus development of a Digital Loyalty Scheme allowing customers to accrue loyalty points for travelling with TfW, these points will be stored as credit within the app allowing a points redemption purchase of a subscription tier of fare.

Lots

Lot Description: Opportunities to pitch innovative solutions for specific challenges within the TfW business was was advertised as part of the TfW Innovation Lab Acceleration Programme. The opportunity was also promoted on professional media platforms e.g. LinkedIn and via the Welsh Government Innovation Team. Pitches were received from several organisations and assessed in line with criteria published to bidders.

Lot 1 Status: complete

Lot 1 Has Options: No

Documents

Document Title: Digital Loyalty and Subscription Model Application

Document Description: Development of a bespoke software application to allow TfW customers to purchase subscription pricing tiers, entitling them to discounted fares, plus development of a Digital Loyalty Scheme allowing customers to accrue loyalty points for travelling with TfW, these points will be stored as credit within the app allowing a points redemption purchase of a subscription tier of fare.

Raw Notice JSON

Expand raw payload
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}