Prospective Student Engagement and Conversion Service for Keele University

{
  "buyer": {
    "id": "GB-CFS-55515",
    "name": "Keele University"
  },
  "date": "2025-02-20T18:38:19Z",
  "id": "f3d634af-596f-4764-a560-f6359501b226-828931",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-b5fd17-1a71e651-b5d6-4d53-ba0f-82e0dfa3bd55",
  "parties": [
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "West Midlands",
        "postalCode": "ST5 5BG",
        "streetAddress": "Keele, Staffordshire"
      },
      "contactPoint": {
        "email": "d.pearce@keele.ac.uk",
        "name": "Darren  Pearce",
        "telephone": "01782 734124"
      },
      "id": "GB-CFS-55515",
      "identifier": {
        "legalName": "Keele University"
      },
      "name": "Keele University",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tender"
  ],
  "tender": {
    "classification": {
      "description": "Marketing services",
      "id": "79342000",
      "scheme": "CPV"
    },
    "contractPeriod": {
      "endDate": "2027-09-30T23:59:59+01:00",
      "startDate": "2025-07-01T01:00:00+01:00"
    },
    "datePublished": "2025-02-20T18:38:19Z",
    "description": "Tenders are invited from interested parties for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University in accordance with the Tender Specification in Section 2 of the Invitation to Tender (ITT).\r\n      \r\n      The services required are fully described in the Tender Specification.\r\n      \r\n      All Tenderers are required to submit a compliant tender response in accordance with the tender requirements as set out in the Tender Specification.\r\n      \r\n      All tender responses will be subject to the Tender Evaluation Methodology as set out in the ITT.\r\n      \r\n      Main reasons for the decision not to sub-divide the contract into lots: Given the need for one Service Provider to co-ordinate the delivery of all of the services required, the contract has not been subdivided into lots.\r\n      \r\n      The contract will run for an initial period of twenty-seven months from 1st July 2025 to 30th September 2027 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029. The decision of whether to take up the extension options will be down to the absolute discretion of the University.\r\n      \r\n      The estimated total value of the contract over its duration (including the extension options if these are taken up) is \u00a31.9 million excluding VAT.\r\n      \r\n      Award Criteria:\r\n      Quality criterion - Name: Proposed Management Structure and Key Personnel for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 200 marks\r\n      Quality criterion - Name: Approach and Methodology for the delivery of the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 300 marks\r\n      Quality criterion - Name: Conversion Rates and Return on Investment under the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 200 marks\r\n      Price - Weighting: 300 marks\r\n\r\nAdditional information: \r\nThe procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/universityofkeele/aspx/Home\r\n\r\nTenders or requests to participate must be submitted electronically via: https://in-tendhost.co.uk/universityofkeele/aspx/Home\r\n\r\nIs a Recurrent Procurement Type? : Yes",
    "documents": [
      {
        "datePublished": "2025-02-20T18:38:19Z",
        "description": "Opportunity notice on Contracts Finder",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "1",
        "language": "en",
        "url": "https://www.contractsfinder.service.gov.uk/Notice/f3d634af-596f-4764-a560-f6359501b226"
      },
      {
        "description": "Additional information on how to apply for this contract",
        "id": "2",
        "url": "https://in-tendhost.co.uk/universityofkeele/aspx/"
      }
    ],
    "id": "IT-182-282-KU/697/DP/SM/2025",
    "items": [
      {
        "deliveryAddresses": [
          {
            "postalCode": "ST5 5BG"
          },
          {
            "countryName": "United Kingdom",
            "region": "West Midlands"
          }
        ],
        "id": "1"
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure (above threshold)",
    "status": "active",
    "suitability": {
      "sme": true,
      "vcse": false
    },
    "tenderPeriod": {
      "endDate": "2025-03-31T12:00:00+01:00"
    },
    "title": "Prospective Student Engagement and Conversion Service for Keele University",
    "value": {
      "amount": 1900000,
      "currency": "GBP"
    }
  }
}