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MCard Integrated Campaign 2025

West Yorkshire Combined Authority

Buyer Contact Info

Buyer Name: West Yorkshire Combined Authority

Buyer Address: Wellington House, 40-50 Wellington Street, Leeds, LS1 2DE, ENG

Contact Name: St David Deji-Adams

Contact Email: david.deji-adams@westyorks-ca.gov.uk

Status
complete
Procedure
selective
Value
599860.0 GBP
Published
28 Jul 2025, 11:00
Deadline
11 Jun 2025, 11:00
Contract Start
21 Jul 2025, 23:00
Contract End
31 Mar 2027, 22:59
Category
services
CPV
79340000 - Advertising and marketing services
Region
n/a
Awarded To
The Ark Marketing & Media Ltd
Official Source
Open Contracts Finder

Description

The West Yorkshire Ticketing Company Ltd. (MCard), in collaboration with the West Yorkshire Combined Authority has appointed The Ark Marketing & Media Ltd to develop and deliver a marketing and communications strategy. The strategy, running initially from 22nd July 2025 to 31 March 2026 with a possible extension to 31 March 2027, should build on current initiatives and focus on three workstreams: MCard USPs - Brand/App awareness of multi-operator/modal tickets, Transitioning young people through each ticket range - Under 19s to 19-25s and 19-25s to adults and engaging key stakeholders to amplify our message and Growing the commuter market once a review of the existing ticket range has taken place. These campaign workstreams will serve as the foundation for marketing activities over the forthcoming year.

Linked Documents

No linked documents found for this notice.

Opportunity Context

Raw Notice JSON

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