← Back to opportunities

Research on video-sharing platforms: understanding audience experiences and motivations

OFCOM

Buyer Contact Info

Buyer Name: OFCOM

Buyer Address: Riverside House, 2a Southwark Bridge Road, London, SE1 9HA, England

Contact Email: procurementnotice@ofcom.org.uk

Status
complete
Procedure
Other - Mini Competition via Ofcom Market Research Framework Agreement
Value
126145.0 GBP
Published
12 Mar 2026, 12:19
Deadline
28 Nov 2025, 12:00
Contract Start
27 Jan 2026, 00:00
Contract End
30 Sep 2026, 22:59
Category
services
CPV
79310000 - Market research services
Region
n/a
Awarded To
Ipsos UK
Official Source
Open Contracts Finder

Description

Ipsos has been commissioned to undertake the delivery of a qualitative research project on video sharing platforms, focusing on YouTube. The key objectives are to: 1) To explore user experiences, motivations and decision-making on YouTube. This will look at understanding how users navigate the platform, what influences their viewing choices, and how they engage with different types of content. 2) To understand how users perceive and engage with PSB content on YouTube and how this compares to the other PSM content they already consume. This involves exploring the visibility and appeal of PSB content on YouTube by examining audience expectations around format, tone and relevance compared to other creators and influencers.

Linked Documents

No linked documents found for this notice.

Opportunity Context

Raw Notice JSON

Expand raw payload
{
  "awards": [
    {
      "contractPeriod": {
        "endDate": "2026-09-30T23:59:59+01:00",
        "startDate": "2026-01-27T00:00:00Z"
      },
      "date": "2026-01-15T00:00:00Z",
      "datePublished": "2026-03-12T12:19:39Z",
      "documents": [
        {
          "datePublished": "2026-03-12T12:19:39Z",
          "description": "Awarded contract notice on Contracts Finder",
          "documentType": "awardNotice",
          "format": "text/html",
          "id": "1",
          "language": "en",
          "url": "https://www.contractsfinder.service.gov.uk/Notice/e6709559-46ed-4c6a-8560-9e52f2f9834a"
        }
      ],
      "id": "ocds-b5fd17-fe172e18-eb0a-497b-8fee-4f6f64c70919-1",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-CFS-332185",
          "name": "Ipsos UK"
        }
      ],
      "value": {
        "amount": 126145,
        "currency": "GBP"
      }
    }
  ],
  "buyer": {
    "id": "GB-CFS-42310",
    "name": "OFCOM"
  },
  "date": "2026-03-12T12:19:39Z",
  "id": "e6709559-46ed-4c6a-8560-9e52f2f9834a-888313",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-b5fd17-fe172e18-eb0a-497b-8fee-4f6f64c70919",
  "parties": [
    {
      "address": {
        "countryName": "England",
        "locality": "London",
        "postalCode": "SE1 9HA",
        "streetAddress": "Riverside House, 2a Southwark Bridge Road"
      },
      "contactPoint": {
        "email": "procurementnotice@ofcom.org.uk"
      },
      "details": {
        "url": "https://ofcom.bravosolution.co.uk/web/login.shtml"
      },
      "id": "GB-CFS-42310",
      "identifier": {
        "legalName": "OFCOM"
      },
      "name": "OFCOM",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "streetAddress": "3 Thomas More Square, London, England, E1W 1YW"
      },
      "details": {
        "scale": "large",
        "vcse": false
      },
      "id": "GB-CFS-332185",
      "identifier": {
        "legalName": "Ipsos UK"
      },
      "name": "Ipsos UK",
      "roles": [
        "supplier"
      ]
    }
  ],
  "tag": [
    "award"
  ],
  "tender": {
    "classification": {
      "description": "Market research services",
      "id": "79310000",
      "scheme": "CPV"
    },
    "contractPeriod": {
      "endDate": "2026-09-30T23:59:59+01:00",
      "startDate": "2026-01-27T00:00:00Z"
    },
    "description": "Ipsos has been commissioned to undertake the delivery of a qualitative research project on video sharing platforms, focusing on YouTube.  The key objectives are to:  \r\n\r\n1) To explore user experiences, motivations and decision-making on YouTube. This will \r\nlook at understanding how users navigate the platform, what influences their viewing \r\nchoices, and how they engage with different types of content. \r\n\r\n2) To understand how users perceive and engage with PSB content on YouTube and how this compares to the other PSM content they already consume. This involves exploring \r\nthe visibility and appeal of PSB content on YouTube by examining audience expectations \r\naround format, tone and relevance compared to other creators and influencers.",
    "id": "tender_511503/1559330",
    "items": [
      {
        "deliveryAddresses": [
          {
            "postalCode": "SE1 9HA"
          },
          {
            "countryName": "British Oversea Territories"
          },
          {
            "countryName": "Channel Islands"
          },
          {
            "countryName": "Europe"
          },
          {
            "countryName": "Isle of Man"
          },
          {
            "countryName": "Rest of the World"
          },
          {
            "countryName": "United Kingdom"
          }
        ],
        "id": "1"
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Other - Mini Competition via Ofcom Market Research Framework Agreement",
    "status": "complete",
    "suitability": {
      "sme": true,
      "vcse": true
    },
    "tenderPeriod": {
      "endDate": "2025-11-28T12:00:00Z"
    },
    "title": "Research on video-sharing platforms: understanding audience experiences and motivations",
    "value": {
      "amount": 126145,
      "currency": "GBP"
    }
  }
}