Buyer Name: Crown Commercial Service
Buyer Address: Floor 9, The Capital Building, Old Hall Street, Liverpool, L3 9PP, England
Contact Name: Crown Commercial Service on behalf of Cabinet Office : Cabinet Office
Contact Email: supplier@crowncommercial.gov.uk
Contact Telephone: 3450103503
Radio 'Fillers' are UK Government produced audio content assets, similar in format to paid adverts, for important public health, public welfare and safety messaging. The idea is that fillers may be chosen and aired free-of-charge at the discretion of radio stations, by filling any gaps in programming schedules. These Filler airtime spots are donated free-of-charge. GCS has a central fillers team on behalf of Government Departments to coordinate & maximise this free-of charge radio airtime. Radio stations are under no obligation to run Filler content, meaning scripting/messaging content that stations would like to use is crucial. So neutral content - not promoting activities of departments & ministers - and non-controversial messaging is important. To do this, and to compete with Charity sector fillers, government fillers are typically themed for public health, public welfare and general safety content, aimed at improving lives of citizens (examples include: Floods Action; Stop Smoking; Vaccinations; Drink Drive; Emergency Alerts). The requirement is for a digital delivery service to distribute Radio Filler assets to a range of UK Commercial Radio media owners. The fillers must be delivered to radio broadcasters on behalf of all subscribing government departments, so they are potentially aired in any free of charge, donated airspace.
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"description": "Radio \u0027Fillers\u0027 are UK Government produced audio content assets,\r\nsimilar in format to paid adverts, for important public health, public\r\nwelfare and safety messaging. The idea is that fillers may be chosen\r\nand aired free-of-charge at the discretion of radio stations, by filling\r\nany gaps in programming schedules. These Filler airtime spots are\r\ndonated free-of-charge. GCS has a central fillers team on behalf of\r\nGovernment Departments to coordinate \u0026 maximise this free-of charge radio airtime.\r\n\r\nRadio stations are under no obligation to run Filler content, meaning\r\nscripting/messaging content that stations would like to use is crucial.\r\nSo neutral content - not promoting activities of departments \u0026\r\nministers - and non-controversial messaging is important. To do this,\r\nand to compete with Charity sector fillers, government fillers are\r\ntypically themed for public health, public welfare and general safety\r\ncontent, aimed at improving lives of citizens (examples include: Floods Action; Stop Smoking; Vaccinations; Drink Drive; Emergency Alerts).\r\n\r\nThe requirement is for a digital delivery service to distribute Radio Filler assets to a range of UK Commercial Radio media owners. The fillers must be delivered to radio broadcasters on behalf of all subscribing government departments, so they are potentially aired in any free of charge, donated airspace.",
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