GB-London: RBGKEW1390 - Legacy Proposition Development

{
  "buyer": {
    "id": "GB-CFS-235169",
    "name": "Royal Botanic Gardens, Kew"
  },
  "date": "2025-02-26T16:15:05Z",
  "id": "cf337a80-7d09-4d18-8790-fd4484667846-830680",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-b5fd17-651fa658-357f-4ebc-8bc1-01e54e6c8885",
  "parties": [
    {
      "address": {
        "countryName": "UK",
        "locality": "Richmond",
        "postalCode": "TW9 3AE",
        "streetAddress": "Royal Botanic Gardens, Kew, The Herbarium"
      },
      "contactPoint": {
        "email": "procurement@kew.org",
        "name": "Sarah Jandu",
        "telephone": "+442083325000"
      },
      "id": "GB-CFS-235169",
      "identifier": {
        "legalName": "Royal Botanic Gardens, Kew"
      },
      "name": "Royal Botanic Gardens, Kew",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tenderAmendment"
  ],
  "tender": {
    "classification": {
      "description": "Marketing services",
      "id": "79342000",
      "scheme": "CPV"
    },
    "contractPeriod": {
      "endDate": "2026-06-09T23:59:59+01:00",
      "startDate": "2025-06-10T00:00:00+01:00"
    },
    "datePublished": "2025-02-11T16:00:09Z",
    "description": "NOTE: This notice was updated on 26 February 2025 for the following reason: Contract duration updated \r\n      response date updated(Royal Botanic Gardens, Kew looking for an agency or consultancy to develop a legacy marketing proposition using the outcomes of the brand extension project which is currently underway. The objective is to develop a proposition that uses RBG Kew\u0027s new brand cause positioning and framework to grow awareness of legacy giving at RBG Kew, inspire new audiences to enquire about leaving a legacy to RBG Kew in their Will and help engage our current enquirer and intends audience.\r\n       \r\n      The scope of this project is:\r\n      \u00b7Strategy and insight\r\n      \u00b7Proposition development\r\n      \u00b7Key messages and proof points\r\n      \u00b7Case studies)\r\n\r\nAdditional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.",
    "documents": [
      {
        "dateModified": "2025-02-26T16:15:05Z",
        "datePublished": "2025-02-11T16:00:09Z",
        "description": "Opportunity notice on Contracts Finder",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "1",
        "language": "en",
        "url": "https://www.contractsfinder.service.gov.uk/Notice/cf337a80-7d09-4d18-8790-fd4484667846"
      },
      {
        "description": "Please follow this link to view the notice.",
        "documentType": "Link",
        "id": "3",
        "url": "https://www.delta-esourcing.com/tenders/UK-GB-London:-RBGKEW1390---Legacy-Proposition-Development/9T9CWXW49E"
      }
    ],
    "id": "BIP924899034",
    "items": [
      {
        "deliveryAddresses": [
          {
            "countryName": "United Kingdom",
            "region": "London"
          }
        ],
        "id": "1"
      }
    ],
    "mainProcurementCategory": "services",
    "minValue": {
      "amount": 25000,
      "currency": "GBP"
    },
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure",
    "status": "active",
    "suitability": {
      "sme": true,
      "vcse": true
    },
    "tenderPeriod": {
      "endDate": "2025-03-11T12:00:00Z"
    },
    "title": "GB-London: RBGKEW1390 - Legacy Proposition Development",
    "value": {
      "amount": 50000,
      "currency": "GBP"
    }
  }
}