Strategic Planning and Media Buying - Full Agency Service

{
  "buyer": {
    "id": "GB-CFS-141312",
    "name": "Birmingham City University"
  },
  "date": "2025-02-21T10:45:03Z",
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        "countryName": "UK",
        "locality": "Birmingham",
        "postalCode": "B4 7BD",
        "streetAddress": "Joseph Priestley Building, Cardigan Street"
      },
      "contactPoint": {
        "email": "claire.donnelly@bcu.ac.uk",
        "telephone": "+441213317677"
      },
      "id": "GB-CFS-141312",
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        "legalName": "Birmingham City University"
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      "scheme": "CPV"
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    "contractPeriod": {
      "endDate": "2028-06-01T23:59:59+01:00",
      "startDate": "2025-06-02T00:00:00+01:00"
    },
    "datePublished": "2025-02-21T10:45:03Z",
    "description": "Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, Cinema, Radio, Online(including SEM, Programmatic, DAX, GDN, Native),Social Media (including Instagram, Tiktok, Snapchat, Facebook and X) and Education Channels\r\n      (including UCAS, WhatUni, The Student Room, IDP Connect).",
    "documents": [
      {
        "datePublished": "2025-02-21T10:45:03Z",
        "description": "Opportunity notice on Contracts Finder",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "1",
        "language": "en",
        "url": "https://www.contractsfinder.service.gov.uk/Notice/91fcc829-bb06-4b2e-a76e-0c0376210ca3"
      },
      {
        "description": "Please follow this link to view the notice.",
        "documentType": "tenderNotice",
        "id": "2",
        "url": "https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Advertising-and-marketing-services./68G93XUGET"
      }
    ],
    "id": "BIP927770435",
    "items": [
      {
        "deliveryAddresses": [
          {
            "countryName": "United Kingdom",
            "region": "West Midlands"
          }
        ],
        "id": "1"
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure",
    "status": "active",
    "suitability": {
      "sme": true,
      "vcse": false
    },
    "tenderPeriod": {
      "endDate": "2025-03-24T12:00:00Z"
    },
    "title": "Strategic Planning and Media Buying - Full Agency Service",
    "value": {
      "amount": 9000000,
      "currency": "GBP"
    }
  }
}