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Audience Segmentation Refresh UID 120 - AWARD

Historic England

Buyer Contact Info

Buyer Name: Historic England

Buyer Address: Firefly Avenue, Swindon, Wiltshire, SN2 2EH, United Kingdom

Contact Name: Procurement HE

Contact Email: procurement-he@historicengland.org.uk

Contact Telephone: 0370 333 0607

Status
complete
Procedure
open
Value
30000.0 GBP
Published
12 Feb 2026, 11:43
Deadline
16 Jan 2026, 09:30
Contract Start
12 Feb 2026, 00:00
Contract End
14 Apr 2026, 22:59
Category
services
CPV
79310000 - Market research services
Region
n/a
Awarded To
Morris Hargreaves McIntyre
Official Source
Open Contracts Finder

Description

Historic England last refreshed its audience segmentation system in 2021, to enable wider application across the organisation and to better align with digital and professional audiences. The segmentation system is now embedded into the work Historic England does across public engagement and communications. We have also shared the segments with other arts, culture and heritage organisations as a tool to support inclusive audience engagement as part of our sector leadership role. Four years on, both society and Historic England's Strategic Priorities have evolved. We are looking for an agency to refresh the data our segments are built on, to ensure our segments are up to date both societally and organisationally, and align with Government Communication Service (GCS) principles for effective, evidence-based communications and behavioural insight.

Linked Documents

No linked documents found for this notice.

Opportunity Context

Raw Notice JSON

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