East Midlands Regional Visitor Marketing Campaign

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          "name": "Reed Talent Solutions Limited (trading as Consultancy+)"
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  "buyer": {
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    "name": "Nottinghamshire County Council"
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        "postalCode": "NG2 7QP",
        "streetAddress": "County Hall, Loughborough Road Westbridgford"
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        "email": "jamie.burton2@nottscc.gov.uk",
        "name": "Jamie Burton",
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      "endDate": "2026-02-27T23:59:59Z",
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    "description": "The East Midlands Combined County Authority (EMCCA) is seeking to appoint a specialist visitor economy marketing agency to elevate the East Midlands\u0027 profile, promoting tourism through collaborative regional campaigns involving Visit Peak District Derbyshire and Derby (VPDD) and Visit Nottinghamshire (MNN) \r\n\u2022\tCampaign Objectives: The campaigns aim to drive overnight stays and forward bookings for 2026, increase domestic tourism, promote inclusivity, and highlight accessible, authentic experiences in Derbyshire, Derby City, Nottingham, and Nottinghamshire. \r\n\u2022\tNottinghamshire Campaign Focus: This campaign targets sports spectators and cultural consumers within a 1-2 hour drive radius, encouraging repeat visits and extended stays beyond events, emphasizing the region\u0027s diverse sports, culture, food, heritage, and nature offerings. \r\n\u2022\tDerbyshire Campaign Focus: A London-based campaign aims to inspire Londoners and nearby audiences to choose the Peak District, Derbyshire, and Derby for short breaks, highlighting rejuvenating nature-led escapes and cultural experiences less than two hours from the capital. \r\n\r\n\r\n",
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    "title": "East Midlands Regional Visitor Marketing Campaign",
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