2024-713 PR and Event agency in the food sector (Paris region)

{
  "awards": [
    {
      "contractPeriod": {
        "endDate": "2029-03-31T23:59:59+01:00",
        "startDate": "2025-04-01T00:00:00+01:00"
      },
      "date": "2025-02-18T00:00:00Z",
      "datePublished": "2025-03-04T09:06:10Z",
      "documents": [
        {
          "datePublished": "2025-03-04T09:06:10Z",
          "description": "Awarded contract notice on Contracts Finder",
          "documentType": "awardNotice",
          "format": "text/html",
          "id": "1",
          "language": "en",
          "url": "https://www.contractsfinder.service.gov.uk/Notice/5b1c0683-be54-4496-8e0d-ed77dfae8737"
        },
        {
          "description": "Redacted contract",
          "format": "application/pdf",
          "id": "2",
          "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/447d3903-d4cd-4d8f-ad54-7d41dadbc051"
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      ],
      "id": "ocds-b5fd17-6ee8c87e-71bd-4fdf-9da2-9278793bfa9e-1",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-CFS-311458",
          "name": "AUGUSTE \u0026 LOUISE"
        }
      ],
      "value": {
        "amount": 177000,
        "currency": "GBP"
      }
    }
  ],
  "buyer": {
    "id": "GB-CFS-281925",
    "name": "AHDB"
  },
  "date": "2025-03-04T09:06:10Z",
  "id": "5b1c0683-be54-4496-8e0d-ed77dfae8737-831558",
  "initiationType": "tender",
  "language": "en",
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  "parties": [
    {
      "address": {
        "countryName": "GB",
        "locality": "Coventry",
        "postalCode": "CV3 4PE",
        "streetAddress": "Middlemarch Business Park, Siskin Parkway East"
      },
      "contactPoint": {
        "email": "sarah.waters@ahdb.org.uk",
        "name": "Sarah Waters"
      },
      "id": "GB-CFS-281925",
      "identifier": {
        "legalName": "AHDB"
      },
      "name": "AHDB",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "streetAddress": "37 rue du Fosse des Treize, 67000"
      },
      "details": {
        "scale": "sme"
      },
      "id": "GB-CFS-311458",
      "identifier": {
        "legalName": "AUGUSTE \u0026 LOUISE"
      },
      "name": "AUGUSTE \u0026 LOUISE",
      "roles": [
        "supplier"
      ]
    }
  ],
  "tag": [
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  "tender": {
    "classification": {
      "description": "Marketing services",
      "id": "79342000",
      "scheme": "CPV"
    },
    "contractPeriod": {
      "endDate": "2029-03-31T23:59:59+01:00",
      "startDate": "2025-04-01T00:00:00+01:00"
    },
    "description": "AHDB require a new contract with a PR and Event agency, focusing on the food sector in the Paris region.\r\n\r\nThe agency will be responsible for assisting AHDB in the organisation of 3 main events:\r\n\r\n\u2022\tTop Pros (for Head butchers)\r\n\u2022\tVintage beef/lamb events \r\n\u2022\tEscoffier for Chefs and Colmar Frais for food service\r\n\u2022\tAlso support for some smaller events will be required on top of the above three categories\r\n\r\nThe agency will need to provide AHDB with communication opportunities with major trade magazines and newspapers, plus helping with the drafting of articles and creating advertisements.\r\n\r\nThe objective for this tender is to communicate on the assets of British beef and lamb, with the ability to target all protagonists of the meat sector in France, this includes the likes of:\r\n\r\n\u2022\tHead butchers\r\n\u2022\tWholesalers\r\n\u2022\tBuyers\r\n\u2022\tChefs\r\n\u2022\tFood service\r\n\r\nThis will be achieved through a comprehensive strategy, using a mix of publications, events and influence.",
    "id": "CF-0467500D8d000003VQwdEAG",
    "items": [
      {
        "deliveryAddresses": [
          {
            "postalCode": "CV3 4PE"
          },
          {
            "countryName": "United Kingdom",
            "region": "West Midlands"
          }
        ],
        "id": "1"
      }
    ],
    "mainProcurementCategory": "services",
    "minValue": {
      "amount": 177000,
      "currency": "GBP"
    },
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure (above threshold)",
    "status": "complete",
    "suitability": {
      "sme": true,
      "vcse": false
    },
    "tenderPeriod": {
      "endDate": "2025-01-10T12:00:00Z"
    },
    "title": "2024-713 PR and Event agency in the food sector (Paris region)",
    "value": {
      "amount": 880000,
      "currency": "GBP"
    }
  }
}