Brand Campaign for Horniman Museum and Gardens

{
  "buyer": {
    "id": "GB-GOR-PB171",
    "name": "THE HORNIMAN PUBLIC MUSEUM AND PUBLIC PARK TRUST"
  },
  "date": "2025-03-17T14:48:24Z",
  "id": "47bbc68b-7b4f-4238-9017-2188c035ce1b-834155",
  "initiationType": "tender",
  "language": "en",
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  "parties": [
    {
      "address": {
        "countryName": "England",
        "locality": "LONDON",
        "postalCode": "SE233PQ",
        "streetAddress": "100 London Road"
      },
      "contactPoint": {
        "email": "nbudden@horniman.ac.uk",
        "name": "Nick Budden",
        "telephone": "020 8699 1872"
      },
      "details": {
        "url": "https://www.horniman.ac.uk/"
      },
      "id": "GB-GOR-PB171",
      "identifier": {
        "id": "PB171",
        "legalName": "THE HORNIMAN PUBLIC MUSEUM AND PUBLIC PARK TRUST",
        "scheme": "GB-GOR"
      },
      "name": "THE HORNIMAN PUBLIC MUSEUM AND PUBLIC PARK TRUST",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tenderAmendment"
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  "tender": {
    "additionalClassifications": [
      {
        "description": "Graphic design services",
        "id": "79822500",
        "scheme": "CPV"
      }
    ],
    "classification": {
      "description": "Marketing services",
      "id": "79342000",
      "scheme": "CPV"
    },
    "contractPeriod": {
      "endDate": "2026-03-14T23:59:59Z",
      "startDate": "2025-06-30T00:00:00+01:00"
    },
    "datePublished": "2025-03-14T16:37:01Z",
    "description": "The Horniman are looking to appoint a specialist marketing agency to create a vibrant, appealing and welcoming brand campaign.\r\n\r\nThe springboard for the brand campaign is the delivery of the Horniman\u0027s Nature + Love project. This transformational project will inspire a greater understanding and appreciation for the world we all share.\r\n\r\nThe Horniman wants to put visitors, rather than the collections or buildings, at the heart of the campaign. \r\n\r\nThe brand campaign will launch with the opening of the Gardens attractions in early spring 2026. A second phase will run in winter 2026/27 with the reopening of the Natural History Gallery. We would expect to be able to continue using the campaign for a further three to five years.\r\n\r\nThe total budget is up to \u00a330,000 (excluding VAT), which includes any staffing costs and additional expenses.",
    "documents": [
      {
        "dateModified": "2025-03-17T14:48:24Z",
        "datePublished": "2025-03-14T16:37:01Z",
        "description": "Opportunity notice on Contracts Finder",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "1",
        "language": "en",
        "url": "https://www.contractsfinder.service.gov.uk/Notice/47bbc68b-7b4f-4238-9017-2188c035ce1b"
      },
      {
        "description": "The HMG Brand Campaign March 2025 FINAL V2 document contains the required information to submit a quality tender. Requests for clarifications shall be uploaded as a Clarification Document.\r\n\r\nChanges between V1 and V2: Deadline Date of Monday 7th April",
        "documentType": "tenderNotice",
        "format": "application/pdf",
        "id": "3",
        "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/83b910a1-958c-42e5-887e-d20ccc0b30c0"
      }
    ],
    "id": "HMG2024/25 - 02",
    "items": [
      {
        "deliveryAddresses": [
          {
            "postalCode": "SE23 3PQ"
          }
        ],
        "id": "1"
      }
    ],
    "mainProcurementCategory": "services",
    "minValue": {
      "amount": 25000,
      "currency": "GBP"
    },
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure (below threshold)",
    "status": "active",
    "suitability": {
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      "vcse": false
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    "tenderPeriod": {
      "endDate": "2025-04-07T12:00:00+01:00"
    },
    "title": "Brand Campaign for Horniman Museum and Gardens",
    "value": {
      "amount": 30000,
      "currency": "GBP"
    }
  }
}