GB-Middlesbrough: Media Planning and Buying

{
  "buyer": {
    "id": "GB-CFS-68638",
    "name": "Teesside University"
  },
  "date": "2025-11-17T10:00:08Z",
  "id": "39ef7014-3de8-4791-8efc-75a83bbde8a0-872372",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-b5fd17-1ce6d66c-4bbe-4a5a-b3fb-ae678a285ece",
  "parties": [
    {
      "address": {
        "countryName": "UK",
        "locality": "Middlesbrough",
        "postalCode": "TS1 3BA",
        "streetAddress": "Borough Road"
      },
      "contactPoint": {
        "email": "tenders@tees.ac.uk",
        "name": "Procurement",
        "telephone": "+441642342166"
      },
      "id": "GB-CFS-68638",
      "identifier": {
        "legalName": "Teesside University"
      },
      "name": "Teesside University",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tender"
  ],
  "tender": {
    "additionalClassifications": [
      {
        "description": "Advertising services",
        "id": "79341000",
        "scheme": "CPV"
      }
    ],
    "classification": {
      "description": "Advertising management services",
      "id": "79341200",
      "scheme": "CPV"
    },
    "contractPeriod": {
      "endDate": "2031-04-25T23:59:59+01:00",
      "startDate": "2026-04-26T00:00:00+01:00"
    },
    "datePublished": "2025-11-17T10:00:08Z",
    "description": "We are seeking a media buying agency to partner with us in planning, booking, optimising and evaluating paid media campaigns that promote Teesside University to key home and international audiences. The appointed agency will work closely with Student Recruitment, Marketing \u0026 Communications (SRMC) to deliver effective, insight-led campaigns across all channels; support the promotion of our courses, online provision, business services and research strengths; and drive meaningful engagement through content and channel innovation. We expect strong use of market intelligence, rigorous optimisation and reporting, and excellent value-for-money through effective negotiation. The agency will also provide sector insight, competitor analysis, and responsive support to meet tight deadlines.\r\n\r\nAdditional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.",
    "documents": [
      {
        "datePublished": "2025-11-17T10:00:08Z",
        "description": "Opportunity notice on Contracts Finder",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "1",
        "language": "en",
        "url": "https://www.contractsfinder.service.gov.uk/Notice/39ef7014-3de8-4791-8efc-75a83bbde8a0"
      },
      {
        "description": "Please follow this link to view the notice.",
        "documentType": "tenderNotice",
        "id": "2",
        "url": "https://www.delta-esourcing.com/tenders/UK-GB-Middlesbrough:-Media-Planning-and-Buying/3W78V5WF9B"
      }
    ],
    "id": "BIP994439730",
    "items": [
      {
        "deliveryAddresses": [
          {
            "countryName": "United Kingdom",
            "region": "North East"
          }
        ],
        "id": "1"
      }
    ],
    "mainProcurementCategory": "services",
    "minValue": {
      "amount": 10000000,
      "currency": "GBP"
    },
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure",
    "status": "active",
    "suitability": {
      "sme": true,
      "vcse": true
    },
    "tenderPeriod": {
      "endDate": "2026-01-12T17:00:00Z"
    },
    "title": "GB-Middlesbrough: Media Planning and Buying",
    "value": {
      "amount": 20000000,
      "currency": "GBP"
    }
  }
}