Digital Media Buying & Campaign Optimisation

{
  "buyer": {
    "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/9WJB6eGr",
    "name": "South Staffordshire College"
  },
  "date": "2025-01-31T15:52:25Z",
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  "language": "en",
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  "parties": [
    {
      "address": {
        "countryName": "England",
        "locality": "Penkridge",
        "postalCode": "ST19 5PH",
        "streetAddress": "RODBASTON HALL"
      },
      "contactPoint": {
        "email": "sharon.spencer-smith@southstaffs.ac.uk",
        "name": "Sharon Spencer-Smith",
        "telephone": "0300 456 2424"
      },
      "details": {
        "url": "https://www.southstaffs.ac.uk"
      },
      "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/9WJB6eGr",
      "identifier": {
        "id": "sid4gov.cabinetoffice.gov.uk/9WJB6eGr",
        "legalName": "South Staffordshire College",
        "scheme": "GB-SRS"
      },
      "name": "South Staffordshire College",
      "roles": [
        "buyer"
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  "tender": {
    "classification": {
      "description": "Marketing services",
      "id": "79342000",
      "scheme": "CPV"
    },
    "contractPeriod": {
      "endDate": "2026-08-31T23:59:59+01:00",
      "startDate": "2025-09-01T00:00:00+01:00"
    },
    "datePublished": "2025-01-31T15:52:25Z",
    "description": "South Staffordshire College is seeking proposals from qualified Digital Marketing Companies to provide Digital Media Buying and Campaign Optimisation services. If you have worked with FE colleges or within the education space this would be advantageous. \r\nThe objective of this proposal is to identify a digital marketing partner who can support South Staffordshire College in achieving our KPIs, through effective Digital Media Buying and Optimisation of Campaigns, to drive student recruitment for our school leaver and adult courses and apprenticeships. In addition to this we want to raise awareness of the College Open Days and encourage pre-bookings. In addition to this we also want to target businesses to encourage them to take on an apprentice. We want the selected provider to work as an extension of our team to support the achievement of KPIs and deliver ROI",
    "documents": [
      {
        "datePublished": "2025-01-31T15:52:25Z",
        "description": "Opportunity notice on Contracts Finder",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "1",
        "language": "en",
        "url": "https://www.contractsfinder.service.gov.uk/Notice/2630f7b9-0a90-4a44-bb2a-0bc2f40ad6a1"
      },
      {
        "description": "Full Tender Document",
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        "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/200ce5b1-d007-4abd-bbdf-e9659b55ad21"
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        "description": "Full Tender Document Link on College Website",
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    ],
    "id": "SSC2025003",
    "items": [
      {
        "deliveryAddresses": [
          {
            "countryName": "United Kingdom",
            "region": "West Midlands"
          }
        ],
        "id": "1"
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure (below threshold)",
    "status": "active",
    "suitability": {
      "sme": true,
      "vcse": false
    },
    "tenderPeriod": {
      "endDate": "2025-02-28T12:00:00Z"
    },
    "title": "Digital Media Buying \u0026 Campaign Optimisation",
    "value": {
      "amount": 100000,
      "currency": "GBP"
    }
  }
}