ZERO WASTE LCR REUSE CAMPAIGN 2025

{
  "buyer": {
    "id": "GB-CFS-230757",
    "name": "Merseyside Waste Disposal Authority"
  },
  "date": "2025-07-04T17:45:05+01:00",
  "id": "1cfd7f0a-4c32-459c-9a64-43367a760bd0-853017",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-b5fd17-ff90e527-4ec5-48aa-ac08-730f36e9f3d4",
  "parties": [
    {
      "address": {
        "countryName": "England",
        "locality": "Liverpool",
        "postalCode": "L3 1BP",
        "streetAddress": "7 th Floor, No. 1 Mann Island"
      },
      "contactPoint": {
        "email": "procurement@merseysidewda.gov.uk",
        "name": "Lesley Worswick",
        "telephone": "+44 1512551444"
      },
      "details": {
        "url": "http://https://www.merseysidewda.gov.uk/"
      },
      "id": "GB-CFS-230757",
      "identifier": {
        "legalName": "Merseyside Waste Disposal Authority"
      },
      "name": "Merseyside Waste Disposal Authority",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tender"
  ],
  "tender": {
    "classification": {
      "description": "Advertising and marketing services",
      "id": "79340000",
      "scheme": "CPV"
    },
    "contractPeriod": {
      "endDate": "2026-03-31T23:59:59+01:00",
      "startDate": "2025-08-11T00:00:00+01:00"
    },
    "datePublished": "2025-07-04T17:45:05+01:00",
    "description": "The campaign will focus on encouraging residents across the Liverpool City Region to move up the waste hierarchy, and to acknowledge that while recycling is vital, there are more environmentally friendly ways to reduce waste via reuse. The campaign should highlight environmental, emotional and financial benefits of reuse.\r\nMWDA would like to run the campaign over two phases, Phase 1 during October and November 2025 and phase 2 during January-March 2026\r\nMessaging will be provided by MWDA - 4 messages for outdoor during Phase 1, and 4 messages for social media and digital online during Phase 2\r\nThe chosen agency will need to provide the design for the messaging and will need to provide a suite of marketing collateral based on the channels/platforms chosen for the campaign.\r\nThe chosen agency will be asked to plan a 5-month campaign using a potential mix of platforms/channels inc. outdoor billboards and/or transport for Phase 1, and paid for social media, online advertising such as Google Display adverts for Phase 2.\r\nThe agency will recommend how they think the campaign should be delivered for maximum impact within budget.\r\nThe tone of the campaign should ideally be empowering, informative, and action-oriented, with a touch of local relevance and positivity and will encourage residents to consider their behaviour with waste, through the lens of reuse.\r\nWe have used audience segmentation from a previous research project to narrow down our target audience. We will be targeting \u0027Aspiring Upcyclers\u0027 and \u0027Practical Reusers\u0027, aged 18+ who live in the Liverpool City Region. (Behaviour profiles for these target audience can be found later in the document).\r\nThe target area for the campaign will be the 6 districts of the Liverpool City Region.",
    "documents": [
      {
        "datePublished": "2025-07-04T17:45:05+01:00",
        "description": "Opportunity notice on Contracts Finder",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "1",
        "language": "en",
        "url": "https://www.contractsfinder.service.gov.uk/Notice/1cfd7f0a-4c32-459c-9a64-43367a760bd0"
      },
      {
        "description": "NOTE: To register your interest in this notice and obtain any additional information please visit the myTenders Web Site at the link provided.",
        "documentType": "tenderNotice",
        "id": "2",
        "url": "https://www.mytenders.co.uk/search/show/search_view.aspx?ID=JUL169985"
      }
    ],
    "id": "MT234996",
    "items": [
      {
        "deliveryAddresses": [
          {
            "countryName": "United Kingdom",
            "region": "North West"
          }
        ],
        "id": "1"
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure (below threshold)",
    "status": "active",
    "suitability": {
      "sme": true,
      "vcse": false
    },
    "tenderPeriod": {
      "endDate": "2025-07-29T12:00:00+01:00"
    },
    "title": "ZERO WASTE LCR REUSE CAMPAIGN 2025"
  }
}