Behavioural Change Assessment for the Environment Baselining Pilot

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    "description": "AHDB requires one supplier to assess the extent to which data, knowledge and other factors can drive behaviour change on farms for its Environment Baselining Pilot. AHDB are seeking a supplier who has a track record of delivering behaviour change assessments/evaluations within the agriculture sector, primarily for the four levy sectors supported by AHDB/QMS namely, Dairy, Beef and Lamb, Cereals and Oilseeds, and Pork.\r\nThere will be 3 main areas of consideration within the scope of this tender:\r\n\u2022 Understanding what drives farm management practice choices on farm.\r\n\u2022 Understanding of the drivers/motivation (together with challenges and barriers) for change\r\n\u2022 Measuring change - what are the actions that the 170 farmers intend to implement, and which ones are actioned, together with their impact.\r\nAHDB requires a supplier who can develop and implement an evaluation/assessment framework for the Environment Baselining Pilot.\r\nClosing date is by 12 noon on 27 March 2025\r\nThe electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB\u0027s e-Sourcing portal.",
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