← Back to opportunities

RBGKEW1117 Media Buying Agency Framework Wakehurst

Board of Trustees of the Royal Botanic Gardens Kew

Buyer Contact Info

Buyer Name: Board of Trustees of the Royal Botanic Gardens Kew

Buyer Address: THE HERBARIUM, KEW GREEN, UKI75, TW9 3AE, United Kingdom

Contact Email: procurement@kew.org

Status
complete
Procedure
direct
Value
100000.0 GBP
Published
18 Dec 2025, 17:23
Deadline
n/a
Contract Start
01 Feb 2026, 00:00
Contract End
31 Jan 2027, 23:59
Category
n/a
CPV
72212520 - Multimedia software development services
Region
n/a
Awarded To
Ground Up Media LTD
Official Source
Open Find a Tender

Description

Use of GUM for booking media including out of home ads, audio, and programmatic digital, alongside providing guidance on locations to book and performance analysis.

Linked Documents

No linked documents found for this notice.

Opportunity Context

Lots

Lot 1 Status: complete

Raw Notice JSON

Expand raw payload 
{
  "awards": [
    {
      "id": "1",
      "items": [
        {
          "additionalClassifications": [
            {
              "description": "Multimedia software development services",
              "id": "72212520",
              "scheme": "CPV"
            }
          ],
          "deliveryAddresses": [
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UKC"
            },
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UKD"
            },
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UKE"
            },
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UKF"
            },
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UKG"
            },
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UKH"
            },
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UKI"
            },
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UKJ"
            },
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UKK"
            }
          ],
          "id": "1",
          "relatedLot": "1"
        }
      ],
      "mainProcurementCategory": "services",
      "relatedLots": [
        "1"
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-09490804",
          "name": "Ground Up Media LTD"
        }
      ]
    }
  ],
  "buyer": {
    "id": "GB-CHC-803428",
    "name": "Board of Trustees of the Royal Botanic Gardens Kew"
  },
  "contracts": [
    {
      "aboveThreshold": false,
      "awardID": "1",
      "dateSigned": "2025-12-18T00:00:00Z",
      "documents": [
        {
          "datePublished": "2025-12-18T17:23:19Z",
          "description": "Contract details notice on Find a Tender",
          "documentType": "contractNotice",
          "format": "text/html",
          "id": "084632-2025",
          "noticeType": "UK7",
          "url": "https://www.find-tender.service.gov.uk/Notice/084632-2025"
        }
      ],
      "id": "1",
      "period": {
        "endDate": "2027-01-31T23:59:59Z",
        "startDate": "2026-02-01T00:00:00Z"
      },
      "status": "active",
      "value": {
        "amount": 100000,
        "amountGross": 120000,
        "currency": "GBP"
      }
    }
  ],
  "date": "2025-12-18T17:23:19Z",
  "id": "084632-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-05f9b5",
  "parties": [
    {
      "additionalIdentifiers": [
        {
          "id": "PGTT-3583-QXLN",
          "scheme": "GB-PPON"
        }
      ],
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "KEW GREEN",
        "postalCode": "TW9 3AE",
        "region": "UKI75",
        "streetAddress": "THE HERBARIUM"
      },
      "contactPoint": {
        "email": "procurement@kew.org"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - central government",
            "id": "publicAuthorityCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ]
      },
      "id": "GB-CHC-803428",
      "identifier": {
        "id": "803428",
        "scheme": "GB-CHC"
      },
      "name": "Board of Trustees of the Royal Botanic Gardens Kew",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Brighton",
        "postalCode": "BN1 2RL",
        "region": "UKJ21",
        "streetAddress": "15 West Street,"
      },
      "contactPoint": {
        "email": "rowan@groundupmedia.co.uk"
      },
      "details": {
        "scale": "sme",
        "vcse": false
      },
      "id": "GB-COH-09490804",
      "identifier": {
        "id": "09490804",
        "scheme": "GB-COH"
      },
      "name": "Ground Up Media LTD",
      "roles": [
        "supplier"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "description": "Use of GUM for booking media including out of home ads, audio, and programmatic digital, alongside providing guidance on locations to book and performance analysis.",
    "id": "RBGKEW1117",
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "id": "1",
        "status": "complete"
      }
    ],
    "procurementMethod": "direct",
    "procurementMethodDetails": "Below threshold - without competition",
    "status": "complete",
    "title": "RBGKEW1117 Media Buying Agency Framework Wakehurst"
  }
}