CRM and Loyalty Agency Services

{
  "awards": [
    {
      "aboveThreshold": true,
      "assessmentSummariesDateSent": "2025-12-08T00:00:00Z",
      "contractPeriod": {
        "endDate": "2028-12-31T23:59:59Z",
        "maxExtentDate": "2030-12-31T23:59:59Z",
        "startDate": "2026-01-01T00:00:00Z"
      },
      "date": "2025-11-04T00:00:00Z",
      "documents": [
        {
          "datePublished": "2025-12-08T16:59:29Z",
          "description": "Contract award notice on Find a Tender",
          "documentType": "awardNotice",
          "format": "text/html",
          "id": "080803-2025",
          "noticeType": "UK6",
          "url": "https://www.find-tender.service.gov.uk/Notice/080803-2025"
        }
      ],
      "hasRenewal": true,
      "id": "1",
      "items": [
        {
          "additionalClassifications": [
            {
              "description": "Advertising and marketing services",
              "id": "79340000",
              "scheme": "CPV"
            }
          ],
          "deliveryAddresses": [
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UK"
            }
          ],
          "id": "1",
          "relatedLot": "1"
        }
      ],
      "mainProcurementCategory": "services",
      "milestones": [
        {
          "dueDate": "2025-12-20T23:59:59Z",
          "id": "1",
          "status": "scheduled",
          "type": "futureSignatureDate"
        }
      ],
      "relatedLots": [
        "1"
      ],
      "renewal": {
        "description": "Initial 3-year term with an option to \nextend by 2 years, up to 12 months at a time (3 + 1 +1 years)\nThe spend indicated within this tender process is not fully committed as the actual annual\nbudgets will be subject to approval by Department for Transport from time to time, usually\nannually. Please note, we would reserve the right to reduce or increase the budgets as\nnecessary at any point in time."
      },
      "standstillPeriod": {
        "endDate": "2025-12-17T23:59:59+00:00"
      },
      "status": "pending",
      "suppliers": [
        {
          "id": "GB-COH-02548077",
          "name": "Havas helia"
        }
      ],
      "value": {
        "amountGross": 2400000,
        "currency": "GBP"
      }
    }
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "measure": "bids",
        "relatedLot": "1",
        "value": 4
      },
      {
        "id": "2",
        "measure": "finalStageBids",
        "relatedLot": "1",
        "value": 4
      },
      {
        "id": "3",
        "measure": "smeFinalStageBids",
        "relatedLot": "1",
        "value": 1
      },
      {
        "id": "4",
        "measure": "vcseFinalStageBids",
        "relatedLot": "1",
        "value": 0
      }
    ]
  },
  "buyer": {
    "id": "GB-COH-10349442",
    "name": "FIRST TRENITALIA WEST COAST RAIL LIMITED"
  },
  "date": "2025-12-08T16:59:29Z",
  "id": "080803-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-054402",
  "parties": [
    {
      "additionalIdentifiers": [
        {
          "id": "PGLQ-8629-CMPG",
          "scheme": "GB-PPON"
        }
      ],
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "W2 1AF",
        "region": "UKI32",
        "streetAddress": "8th Floor The Point"
      },
      "contactPoint": {
        "email": "ruchiie.sehdev@avantiwestcoast.co.uk"
      },
      "details": {
        "classifications": [
          {
            "description": "Public undertaking",
            "id": "publicUndertaking",
            "scheme": "UK_CA_TYPE"
          }
        ]
      },
      "id": "GB-COH-10349442",
      "identifier": {
        "id": "10349442",
        "scheme": "GB-COH"
      },
      "name": "FIRST TRENITALIA WEST COAST RAIL LIMITED",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Gloucestershire,",
        "postalCode": "GL7 1RY",
        "region": "UKK13",
        "streetAddress": "Phoenix Way, Cirencester"
      },
      "contactPoint": {
        "email": "ginny.sheehan@havashelia.com"
      },
      "details": {
        "publicServiceMissionOrganization": false,
        "scale": "sme",
        "shelteredWorkshop": false,
        "vcse": false
      },
      "id": "GB-COH-02548077",
      "identifier": {
        "id": "02548077",
        "scheme": "GB-COH"
      },
      "name": "Havas helia",
      "roles": [
        "supplier"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "description": "This project relates to acquiring a new dedicated digital agency to predominantly support creative and strategic thinking for CRM (customer relationship management) and Loyalty Services",
    "id": "FX1229",
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "id": "1",
        "status": "complete"
      }
    ],
    "procurementMethod": "selective",
    "procurementMethodDetails": "Competitive flexible procedure",
    "specialRegime": [
      "utilities"
    ],
    "status": "complete",
    "title": "CRM and Loyalty Agency Services"
  }
}