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Media and Creative Services

Crown Commercial Service

Buyer Contact Info

Buyer Name: Crown Commercial Service

Buyer Address: The Capital, Old Hall Street, Liverpool, UKD72, L3 9PP, United Kingdom

Contact Email: supplier@crowncommercial.gov.uk

Contact Telephone: +44 3454102222

Status
complete
Procedure
open
Value
1500000000.0 GBP
Published
08 Dec 2025, 15:09
Deadline
n/a
Contract Start
18 Dec 2025, 00:00
Contract End
14 Jun 2030, 22:59
Category
n/a
CPV
79340000 - Advertising and marketing services
Region
n/a
Awarded To
WAVEMAKER LIMITED, WPP plc, OMD GROUP LIMITED, DIGITAL UNLIMITED GROUP LTD, HAVAS UK LIMITED, M&C SAATCHI (UK) LIMITED
Official Source
Open Find a Tender

Description

Crown Commercial Service, as the Authority, has put in place an agreement that will provide marketing and communication services to be used by Central Government Departments and all other UK Public Sector Bodies, including Local Authorities, Health, Police, Fire and Rescue, Education and Devolved Administrations. This commercial agreement will be the recommended vehicle for all Media and Creative Services required by UK Central Government Departments. This includes but is not limited to: - media strategy, planning and buying - creative strategy and ideation - content production and fulfilment - marketing events - strategic advice, media auditing and assurance services that support the running of marketing and communications campaigns. The framework will be established as follows: Lot 1 and Lot 2: for 4 years and 6 months which includes an initial 6 month non-trading mobilisation period. Lots 3, and 7: 4 years.

Linked Documents

No linked documents found for this notice.

Opportunity Context

Lots

Lot 1 Status: complete

Lot 2 Status: complete

Lot 3 Status: complete

Lot 7 Status: complete

Awards

Award Title: Lot 1 - Media Strategy, Planning and Buying

Award Title: Lot 2 - Out of Home Media Buying

Award Title: Lot 3 - Media Strategy and Planning

Award Title: Lot 7 - Integrated End-to-end Campaigns

Raw Notice JSON

Expand raw payload
{
  "awards": [
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      "assessmentSummariesDateSent": "2025-12-08T00:00:00Z",
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        "endDate": "2030-06-14T23:59:59+01:00",
        "startDate": "2025-12-18T00:00:00Z"
      },
      "date": "2025-12-08T00:00:00Z",
      "documents": [
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          "documentType": "awardNotice",
          "format": "text/html",
          "id": "080692-2025",
          "noticeType": "UK6",
          "url": "https://www.find-tender.service.gov.uk/Notice/080692-2025"
        }
      ],
      "id": "1",
      "items": [
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              "description": "Radio and television services",
              "id": "92200000",
              "scheme": "CPV"
            }
          ],
          "id": "1",
          "relatedLot": "1"
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      ],
      "mainProcurementCategory": "services",
      "milestones": [
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          "id": "1",
          "status": "scheduled",
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      "standstillPeriod": {
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      "status": "pending",
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        {
          "id": "GB-COH-04078547",
          "name": "WAVEMAKER LIMITED"
        }
      ],
      "title": "Lot 1 - Media Strategy, Planning and Buying",
      "value": {
        "amount": 1500000000,
        "amountGross": 1800000000,
        "currency": "GBP"
      }
    },
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      "id": "2",
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          "id": "JE-FSC-111714",
          "name": "WPP plc"
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      ],
      "title": "Lot 2 - Out of Home Media Buying",
      "value": {
        "amount": 20000000,
        "amountGross": 24000000,
        "currency": "GBP"
      }
    },
    {
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      "id": "3",
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      "status": "pending",
      "suppliers": [
        {
          "id": "GB-COH-02078820",
          "name": "OMD GROUP LIMITED"
        }
      ],
      "title": "Lot 3 - Media Strategy and Planning",
      "value": {
        "amount": 20000000,
        "amountGross": 24000000,
        "currency": "GBP"
      }
    },
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      ],
      "id": "4",
      "items": [
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              "description": "Advertising and marketing services",
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            },
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              "description": "Radio and television services",
              "id": "92200000",
              "scheme": "CPV"
            }
          ],
          "id": "7",
          "relatedLot": "7"
        }
      ],
      "mainProcurementCategory": "services",
      "milestones": [
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          "type": "futureSignatureDate"
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      "standstillPeriod": {
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      },
      "status": "pending",
      "suppliers": [
        {
          "id": "GB-COH-00210505",
          "name": "DIGITAL UNLIMITED GROUP LTD"
        },
        {
          "id": "GB-COH-02821174",
          "name": "HAVAS UK LIMITED"
        },
        {
          "id": "GB-COH-03003693",
          "name": "M\u0026C SAATCHI (UK) LIMITED"
        }
      ],
      "title": "Lot 7 - Integrated End-to-end Campaigns",
      "value": {
        "amount": 50000000,
        "amountGross": 60000000,
        "currency": "GBP"
      }
    }
  ],
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        "id": "1",
        "relatedLots": [
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        ],
        "status": "valid",
        "tenderers": [
          {
            "id": "GB-COH-04078547",
            "name": "WAVEMAKER LIMITED"
          }
        ]
      },
      {
        "id": "2",
        "relatedLots": [
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        ],
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        "tenderers": [
          {
            "id": "JE-FSC-111714",
            "name": "WPP plc"
          }
        ]
      },
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        "id": "3",
        "relatedLots": [
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          "1"
        ],
        "status": "valid",
        "tenderers": [
          {
            "id": "GB-COH-02078820",
            "name": "OMD GROUP LIMITED"
          }
        ]
      },
      {
        "id": "4",
        "relatedLots": [
          "7"
        ],
        "status": "valid",
        "tenderers": [
          {
            "id": "GB-COH-00210505",
            "name": "DIGITAL UNLIMITED GROUP LTD"
          }
        ]
      },
      {
        "id": "5",
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          "7"
        ],
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        "tenderers": [
          {
            "id": "GB-COH-02821174",
            "name": "HAVAS UK LIMITED"
          }
        ]
      },
      {
        "id": "6",
        "relatedLots": [
          "7"
        ],
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        "tenderers": [
          {
            "id": "GB-COH-03003693",
            "name": "M\u0026C SAATCHI (UK) LIMITED"
          }
        ]
      },
      {
        "id": "7",
        "relatedLots": [
          "2"
        ],
        "status": "valid",
        "tenderers": [
          {
            "id": "GB-COH-01939690",
            "name": "DENTSU UK LIMITED (Posterscope, a trading division of Dentsu UK Limited)"
          }
        ]
      },
      {
        "id": "8",
        "relatedLots": [
          "2"
        ],
        "status": "valid",
        "tenderers": [
          {
            "id": "GB-COH-06347960",
            "name": "TALON OUTDOOR LIMITED"
          }
        ]
      },
      {
        "id": "9",
        "relatedLots": [
          "3"
        ],
        "status": "valid",
        "tenderers": [
          {
            "id": "GB-COH-11645227",
            "name": "ELECTICA LTD"
          }
        ]
      },
      {
        "id": "10",
        "relatedLots": [
          "3"
        ],
        "status": "valid",
        "tenderers": [
          {
            "id": "GB-COH-03365804",
            "name": "S M R S LTD"
          }
        ]
      },
      {
        "id": "11",
        "relatedLots": [
          "3"
        ],
        "status": "valid",
        "tenderers": [
          {
            "id": "GB-PPON-PRDX-5562-WYJW",
            "name": "GROUPM UK LTD"
          }
        ]
      },
      {
        "id": "12",
        "relatedLots": [
          "3"
        ],
        "status": "valid",
        "tenderers": [
          {
            "id": "GB-COH-OC370529",
            "name": "VCCP GROUP LLP"
          }
        ]
      },
      {
        "id": "13",
        "relatedLots": [
          "7"
        ],
        "status": "valid",
        "tenderers": [
          {
            "id": "GB-COH-03974936",
            "name": "23RED LIMITED"
          }
        ]
      },
      {
        "id": "14",
        "relatedLots": [
          "7"
        ],
        "status": "valid",
        "tenderers": [
          {
            "id": "GB-COH-01352705",
            "name": "BRAY LEINO LIMITED"
          }
        ]
      },
      {
        "id": "15",
        "relatedLots": [
          "7"
        ],
        "status": "valid",
        "tenderers": [
          {
            "id": "GB-COH-09647432",
            "name": "FCG WORLDWIDE LIMITED"
          }
        ]
      },
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        "id": "16",
        "relatedLots": [
          "7"
        ],
        "status": "valid",
        "tenderers": [
          {
            "id": "GB-COH-09476244",
            "name": "FIFTY TECHNOLOGY LIMITED"
          }
        ]
      },
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        "id": "17",
        "relatedLots": [
          "7"
        ],
        "status": "valid",
        "tenderers": [
          {
            "id": "GB-COH-02478112",
            "name": "FREUD COMMUNICATIONS LIMITED"
          }
        ]
      },
      {
        "id": "18",
        "relatedLots": [
          "7"
        ],
        "status": "valid",
        "tenderers": [
          {
            "id": "GB-COH-07387574",
            "name": "KINDRED AGENCY LIMITED"
          }
        ]
      },
      {
        "id": "19",
        "relatedLots": [
          "7"
        ],
        "status": "valid",
        "tenderers": [
          {
            "id": "GB-COH-01983874",
            "name": "MCCANN-ERICKSON CENTRAL LIMITED"
          }
        ]
      },
      {
        "id": "20",
        "relatedLots": [
          "7"
        ],
        "status": "valid",
        "tenderers": [
          {
            "id": "GB-COH-02082065",
            "name": "MEDIA REACH ADVERTISING Ltd."
          }
        ]
      },
      {
        "id": "21",
        "relatedLots": [
          "7"
        ],
        "status": "valid",
        "tenderers": [
          {
            "id": "GB-COH-14106014",
            "name": "MHP GROUP LIMITED"
          }
        ]
      },
      {
        "id": "22",
        "relatedLots": [
          "7"
        ],
        "status": "valid",
        "tenderers": [
          {
            "id": "GB-COH-03101400",
            "name": "ST LUKE\u0027S COMMUNICATIONS LIMITED"
          }
        ]
      }
    ],
    "statistics": [
      {
        "id": "1",
        "measure": "bids",
        "relatedLot": "1",
        "value": 14
      },
      {
        "id": "2",
        "measure": "bids",
        "relatedLot": "2",
        "value": 4
      },
      {
        "id": "3",
        "measure": "bids",
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      },
      {
        "id": "4",
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      },
      {
        "id": "5",
        "measure": "finalStageBids",
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        "value": 2
      },
      {
        "id": "6",
        "measure": "smeFinalStageBids",
        "relatedLot": "1",
        "value": 0
      },
      {
        "id": "7",
        "measure": "vcseFinalStageBids",
        "relatedLot": "1",
        "value": 0
      },
      {
        "id": "8",
        "measure": "finalStageBids",
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        "value": 3
      },
      {
        "id": "9",
        "measure": "smeFinalStageBids",
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      },
      {
        "id": "10",
        "measure": "vcseFinalStageBids",
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      },
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        "id": "11",
        "measure": "finalStageBids",
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      },
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        "measure": "smeFinalStageBids",
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      },
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        "measure": "vcseFinalStageBids",
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      },
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      },
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        "measure": "smeFinalStageBids",
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      },
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        "measure": "vcseFinalStageBids",
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      }
    ]
  },
  "buyer": {
    "id": "GB-PPON-PBZB-4962-TVLR",
    "name": "Crown Commercial Service"
  },
  "date": "2025-12-08T15:09:04Z",
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  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-0502d0",
  "parties": [
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        "countryName": "United Kingdom",
        "locality": "Liverpool",
        "postalCode": "L3 9PP",
        "region": "UKD72",
        "streetAddress": "The Capital, Old Hall Street"
      },
      "contactPoint": {
        "email": "supplier@crowncommercial.gov.uk",
        "telephone": "+44 3454102222"
      },
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            "id": "publicAuthorityCentralGovernment",
            "scheme": "UK_CA_TYPE"
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      },
      "id": "GB-PPON-PBZB-4962-TVLR",
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        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "NW1 3BF",
        "region": "UKI31",
        "streetAddress": "10 Triton Street"
      },
      "details": {
        "scale": "sme",
        "url": "http://www.posterscope.com",
        "vcse": false
      },
      "id": "GB-COH-01939690",
      "identifier": {
        "id": "01939690",
        "scheme": "GB-COH"
      },
      "name": "DENTSU UK LIMITED (Posterscope, a trading division of Dentsu UK Limited)",
      "roles": [
        "tenderer"
      ]
    },
    {
      "additionalIdentifiers": [
        {
          "id": "PCWV-4973-XGNY",
          "scheme": "GB-PPON"
        }
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      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "W1D 5EU",
        "region": "UKI32",
        "streetAddress": "130 Shaftesbury Avenue"
      },
      "details": {
        "scale": "large",
        "url": "https://talonooh.com/",
        "vcse": false
      },
      "id": "GB-COH-06347960",
      "identifier": {
        "id": "06347960",
        "scheme": "GB-COH"
      },
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    {
      "additionalIdentifiers": [
        {
          "id": "PBBW-7868-VRZM",
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      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "E1 0SG",
        "region": "UKI42",
        "streetAddress": "5 Brayford Square"
      },
      "details": {
        "scale": "sme",
        "url": "http://www.electica.io",
        "vcse": false
      },
      "id": "GB-COH-11645227",
      "identifier": {
        "id": "11645227",
        "scheme": "GB-COH"
      },
      "name": "ELECTICA LTD",
      "roles": [
        "tenderer"
      ]
    },
    {
      "additionalIdentifiers": [
        {
          "id": "PXDH-1657-PVTG",
          "scheme": "GB-PPON"
        }
      ],
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Manchester",
        "postalCode": "M4 6BD",
        "region": "UKD33",
        "streetAddress": "2 Express Networks"
      },
      "details": {
        "scale": "sme",
        "url": "http://www.smrs.co.uk",
        "vcse": false
      },
      "id": "GB-COH-03365804",
      "identifier": {
        "id": "03365804",
        "scheme": "GB-COH"
      },
      "name": "S M R S LTD",
      "roles": [
        "tenderer"
      ]
    },
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "SE1 9GL",
        "region": "UKI44",
        "streetAddress": "Sea Containers"
      },
      "details": {
        "scale": "large",
        "vcse": false
      },
      "id": "GB-PPON-PRDX-5562-WYJW",
      "identifier": {
        "id": "PRDX-5562-WYJW",
        "scheme": "GB-PPON"
      },
      "name": "GROUPM UK LTD",
      "roles": [
        "tenderer"
      ]
    },
    {
      "additionalIdentifiers": [
        {
          "id": "PGRD-5998-ZTWV",
          "scheme": "GB-PPON"
        }
      ],
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "SW1P 1DH",
        "region": "UKI32",
        "streetAddress": "Greencoat House"
      },
      "details": {
        "scale": "large",
        "url": "http://www.vccp.com",
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      },
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        "status": "complete"
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    "techniques": {
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    "title": "Media and Creative Services"
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}