Buyer Name: Social Work England
Buyer Address: 1 North Bank, Blonk Street, Sheffield, UKE32, S3 8JY, United Kingdom
Contact Name: Wayne Kehoe
Contact Email: tenders@socialworkengland.org.uk
Change the Script 3
Buyer Contact Info
Status
complete
complete
Procedure
direct
direct
Value
72454.0 GBP
72454.0 GBP
Published
03 Dec 2025, 08:05
03 Dec 2025, 08:05
Deadline
n/a
n/a
Contract Start
03 Dec 2025, 00:00
03 Dec 2025, 00:00
Contract End
30 Jun 2026, 22:59
30 Jun 2026, 22:59
Category
n/a
n/a
CPV
79340000 - Advertising and marketing services
79340000 - Advertising and marketing services
Region
n/a
n/a
Awarded To
KINDRED AGENCY LIMITED
KINDRED AGENCY LIMITED
Official Source
Open Find a Tender
Open Find a Tender
Description
Building on phases 1 and 2 of the Change the Script campaign, which reached 52 million people, this third phase tackles low public respect and misconceptions about social work's professional status. Market research after phase 2 showed significant positive shifts in perceptions, including a 279% increase in people recognising that social workers empower others. This phase will spotlight social workers in settings not typically associated with the profession, such as hospitals, demonstrating social work's vital role across society. The campaign objective is to increase public understanding, recognition and trust of social work as a regulated profession, aligning with Social Work England's strategic aims to maintain public confidence. While not directly a recruitment or retention campaign, by shifting perceptions the initiative creates a more positive environment that may influence career consideration and professional retention. Using GCS evaluation methodology and the bi-annual social work survey, the campaign will measure shifts in public understanding and professional sentiment.
Linked Documents
No linked documents found for this notice.
Opportunity Context
Lots
Lot 1 Status: complete
Awards
Award Title: Change the Script 3
Raw Notice JSON
Expand raw payload
{
"awards": [
{
"aboveThreshold": false,
"contractPeriod": {
"endDate": "2026-06-30T23:59:59+01:00",
"startDate": "2025-12-03T00:00:00Z"
},
"documents": [
{
"datePublished": "2025-12-03T08:05:42Z",
"description": "Transparency notice on Find a Tender",
"documentType": "awardNotice",
"format": "text/html",
"id": "079151-2025",
"noticeType": "UK5",
"url": "https://www.find-tender.service.gov.uk/Notice/079151-2025"
}
],
"id": "1",
"items": [
{
"additionalClassifications": [
{
"description": "Advertising and marketing services",
"id": "79340000",
"scheme": "CPV"
}
],
"deliveryAddresses": [
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKC"
},
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKD"
},
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKE"
},
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKF"
},
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKG"
},
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKH"
},
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKI"
},
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKJ"
},
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKK"
}
],
"id": "1",
"relatedLot": "1"
}
],
"mainProcurementCategory": "services",
"milestones": [
{
"dueDate": "2025-12-03T23:59:59Z",
"id": "1",
"status": "scheduled",
"type": "futureSignatureDate"
}
],
"relatedLots": [
"1"
],
"status": "pending",
"suppliers": [
{
"id": "GB-COH-07387574",
"name": "KINDRED AGENCY LIMITED"
}
],
"title": "Change the Script 3",
"value": {
"amount": 72454.0,
"amountGross": 86944.8,
"currency": "GBP"
}
}
],
"buyer": {
"id": "GB-PPON-PZYZ-1666-HXBQ",
"name": "Social Work England"
},
"date": "2025-12-03T08:05:42Z",
"id": "079151-2025",
"initiationType": "tender",
"language": "en",
"ocid": "ocds-h6vhtk-05ed86",
"parties": [
{
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "Sheffield",
"postalCode": "S3 8JY",
"region": "UKE32",
"streetAddress": "1 North Bank, Blonk Street"
},
"contactPoint": {
"email": "tenders@socialworkengland.org.uk",
"name": "Wayne Kehoe"
},
"details": {
"classifications": [
{
"description": "Public authority - central government",
"id": "publicAuthorityCentralGovernment",
"scheme": "UK_CA_TYPE"
}
],
"url": "https://www.socialworkengland.org.uk/"
},
"id": "GB-PPON-PZYZ-1666-HXBQ",
"identifier": {
"id": "PZYZ-1666-HXBQ",
"scheme": "GB-PPON"
},
"name": "Social Work England",
"roles": [
"buyer"
]
},
{
"additionalIdentifiers": [
{
"id": "PGHX-9625-YMHV",
"scheme": "GB-PPON"
}
],
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "London, United Kingdom",
"postalCode": "EC1V 9DD",
"region": "UKI43",
"streetAddress": "C/O Sedulo London Office 605, Albert House, 256-260 Old Street"
},
"contactPoint": {
"email": "kindrednewbiz@kindredagency.com"
},
"details": {
"scale": "sme",
"url": "https://kindredagency.com/",
"vcse": false
},
"id": "GB-COH-07387574",
"identifier": {
"id": "07387574",
"scheme": "GB-COH"
},
"name": "KINDRED AGENCY LIMITED",
"roles": [
"supplier"
]
}
],
"tag": [
"award",
"contract"
],
"tender": {
"description": "Building on phases 1 and 2 of the Change the Script campaign, which reached 52 million people, this third phase tackles low public respect and misconceptions about social work\u0027s professional status. Market research after phase 2 showed significant positive shifts in perceptions, including a 279% increase in people recognising that social workers empower others.\nThis phase will spotlight social workers in settings not typically associated with the profession, such as hospitals, demonstrating social work\u0027s vital role across society. The campaign objective is to increase public understanding, recognition and trust of social work as a regulated profession, aligning with Social Work England\u0027s strategic aims to maintain public confidence.\nWhile not directly a recruitment or retention campaign, by shifting perceptions the initiative creates a more positive environment that may influence career consideration and professional retention.\nUsing GCS evaluation methodology and the bi-annual social work survey, the campaign will measure shifts in public understanding and professional sentiment.",
"id": "SWE10539",
"legalBasis": {
"id": "2023/54",
"scheme": "UKPGA",
"uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
},
"lots": [
{
"id": "1",
"status": "complete"
}
],
"procurementMethod": "direct",
"procurementMethodDetails": "Below threshold - without competition",
"status": "complete",
"title": "Change the Script 3"
}
}