Marketing Advertisement & Creative Services Framework

{
  "buyer": {
    "id": "GB-PPON-PRCL-4221-CWJR",
    "name": "London Legacy Development Corporation"
  },
  "date": "2025-11-24T19:05:12Z",
  "id": "076670-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-05e7de",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "E20 1JN",
        "region": "UKI41",
        "streetAddress": "05 Endeavour Square, Level 09"
      },
      "contactPoint": {
        "email": "Procurement@londonlegacy.co.uk",
        "name": "Fotis Bountalis",
        "telephone": "070000000"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - sub-central government",
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ]
      },
      "id": "GB-PPON-PRCL-4221-CWJR",
      "identifier": {
        "id": "PRCL-4221-CWJR",
        "scheme": "GB-PPON"
      },
      "name": "London Legacy Development Corporation",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tender"
  ],
  "tender": {
    "aboveThreshold": true,
    "awardPeriod": {
      "endDate": "2026-02-12T23:59:59+00:00"
    },
    "description": "London Legacy Development Corporation (LLDC) is procuring a new Marketing, Advertising \u0026 Creative (MAC) Services Framework to deliver high-quality, insight-driven and audience-focused marketing activity across Queen Elizabeth Olympic Park (QEOP) and the wider LLDC estate. The Framework will comprise two lots:\nLot 1 \u2013 Strategic Marketing Delivery Partner: providing strategic planning, campaign development, integrated marketing delivery, content strategy, data insight, channel planning and ongoing support for Park-wide programmes, seasonal campaigns and major cultural, sporting and community events.\nLot 2 \u2013 Creative, Design \u0026 Campaign Services: providing agile, project-based creative outputs including design, visual identity development, campaign artwork, content creation (video, photography, digital assets), copywriting, social content, on-site activations and production support.\nThe Framework will support the full breadth of LLDC\u2019s marketing and communications requirements, including brand development, visitor attraction campaigns, placemaking, cultural programming, community engagement, youth programmes, digital communications, event promotion and strategic stakeholder-facing materials.\nThe Framework is designed to accommodate both a long-term strategic partner and a diverse pool of creative agencies, ensuring capacity, agility, innovation and best value for publicly funded marketing. Commissions will be issued via call-off contracts based on need, with no guaranteed minimum spend.\nFor more information about this opportunity, please visit the Delta eSourcing portal at: \nhttps://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./VEG7U6DD4V\nTo respond to this opportunity, please click here: \nhttps://www.delta-esourcing.com/respond/VEG7U6DD4V",
    "documents": [
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      },
      {
        "datePublished": "2025-11-24T19:05:12Z",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "076670-2025",
        "noticeType": "UK4",
        "url": "https://www.find-tender.service.gov.uk/Notice/076670-2025"
      }
    ],
    "enquiryPeriod": {
      "endDate": "2025-12-10T13:00:00+00:00"
    },
    "expressionOfInterestDeadline": "2025-12-19T13:00:00+00:00",
    "id": "PIP-251016-01",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Business services: law, marketing, consulting, recruitment, printing and security",
            "id": "79000000",
            "scheme": "CPV"
          },
          {
            "description": "Marketing services",
            "id": "79342000",
            "scheme": "CPV"
          },
          {
            "description": "Direct marketing services",
            "id": "79342100",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UKI4"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      },
      {
        "additionalClassifications": [
          {
            "description": "Advertising and marketing services",
            "id": "79340000",
            "scheme": "CPV"
          },
          {
            "description": "Advertising campaign services",
            "id": "79341400",
            "scheme": "CPV"
          },
          {
            "description": "Marketing services",
            "id": "79342000",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UKI"
          },
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UKI4"
          },
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UKI3"
          }
        ],
        "id": "2",
        "relatedLot": "2"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lotDetails": {
      "awardCriteriaDetails": "The MAC Framework consists of two Lots that are directly linked through the evaluation process:\nLot 1 \u2013 Strategic Marketing Partner (one supplier only)\nLot 2 \u2013 Creative, Design \u0026 Campaign Services (multi-supplier)\nonly one supplier will be appointed to Lot 1 (the highest ranked) . The remaining qualified suppliers will be appointed to Lot 2.\nAward Mechanism:\na) All suppliers submit a full ITT response covering both Lots.\nb) ITT scores are ranked in descending order.\nc) The highest-ranked supplier will be appointed to Lot 1 as the Strategic Marketing Delivery Partner.\nd) All other compliant suppliers (up to 8) who meet the minimum technical thresholds will be appointed to Lot 2.\nNo supplier will be excluded from Lot 2 unless they fail mandatory criteria or minimum quality thresholds (up to 60%). If we do have larger number, we will only accept the top 8. \nThis Framework will operate as an Open Framework in accordance with the Procurement Act 2023, which strengthens performance management, supports SME market access, and ensures competitive and healthy tension throughout the eight-year term.\nRe-opening cycles:\na)At Year 3 and Year 6, LLDC will re-open the Framework to allow new suppliers to enter Lot 2.\nb) At each re-opening point, LLDC will review the performance of the Lot 1 Strategic Partner.\nc) If the Lot 1 Partner has not met KPIs or contractual performance standards, LLDC may move them to Lot 2.\nd) A competitive call-off process between Lot 2 suppliers (existing) will then determine the new Lot 1 Partner.",
      "maximumLotsAwardedPerSupplier": 1,
      "maximumLotsBidPerSupplier": 1
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "name": "Rates",
              "numbers": [
                {
                  "number": 30,
                  "weight": "percentageExact"
                }
              ],
              "type": "cost"
            },
            {
              "name": "Pitch Presentation",
              "numbers": [
                {
                  "number": 60,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "name": "Written Submission",
              "numbers": [
                {
                  "number": 10,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2034-02-24T23:59:59+00:00",
          "startDate": "2026-02-25T00:00:00+00:00"
        },
        "description": "The appointed Partner will act as LLDC\u2019s strategic lead agency, providing services across marketing and campaign ideation, planning, delivery and evaluation. direction and integrated planning required to guide future marketing and communications activity.\nTypical deliverables may include but are not limited to campaign concept ideation, media planning and buying, creative delivery, day to day management of paid advertising, account management and regular campaign performance reporting.",
        "id": "1",
        "selectionCriteria": {
          "criteria": [
            {
              "description": "Standard Financial Standings - please see SSQ tender documents,",
              "type": "economic"
            }
          ]
        },
        "status": "active",
        "suitability": {
          "sme": true
        },
        "title": "Lot 1 - Strategic Marketing Delivery Partner",
        "value": {
          "amount": 15000000.0,
          "amountGross": 18000000.0,
          "currency": "GBP"
        }
      },
      {
        "awardCriteria": {
          "criteria": [
            {
              "name": "Rate Card",
              "numbers": [
                {
                  "number": 30,
                  "weight": "percentageExact"
                }
              ],
              "type": "price"
            },
            {
              "name": "Pitch Presentation",
              "numbers": [
                {
                  "number": 60,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "name": "Written Submission",
              "numbers": [
                {
                  "number": 10,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2034-02-24T23:59:59+00:00",
          "startDate": "2026-02-25T00:00:00+00:00"
        },
        "description": "Suppliers appointed to this lot will deliver creative execution and campaign production across a range of formats and channels. This may include design, art working, content creation, copywriting, photography, videography, digital assets, paid social creative, print-ready artwork, and campaign delivery materials. Teams must be flexible, multi-disciplinary, and able to respond to fast-turnaround requests as well as larger, structured campaign briefs. Suppliers should be able to incorporate inclusive design principles and support LLDC\u2019s engagement ambitions through accessible, diverse, and community-aware creative outputs.",
        "id": "2",
        "status": "active",
        "suitability": {
          "sme": true
        },
        "title": "Lot 2 \u2013 Creative, Design and Campaign Services",
        "value": {
          "amount": 35000000.0,
          "amountGross": 42000000.0,
          "currency": "GBP"
        }
      }
    ],
    "mainProcurementCategory": "services",
    "participationFees": [
      {
        "description": "N/A",
        "id": "ocds-h6vhtk-05e7de",
        "type": [
          "win"
        ]
      }
    ],
    "procedure": {
      "features": "Structure of the Procurement\nThe procurement will run as a two-stage Flexible Procedure. At Stage 1, suppliers will submit a completed Selection Questionnaire (SQ) together with their ITT technical and pricing responses. This ensures that shortlisted suppliers can progress efficiently to Stage 2 without extended downtime between stages.\nSubmission Requirements\nSuppliers must submit: their full SQ response; and their ITT materials (written responses, rate cards, and initial pitch presentation).\nShortlisting and Next Steps\nFollowing evaluation of the SQ, the top 8 (maybe 9th and 10th, if they score above 60% on the SSQ stage and up to authority\u0027s discretion), scoring suppliers will progress to Stage 2. These shortlisted suppliers will be granted a 10-day refresh period to update and refine their ITT materials before participating in the Stage 2 Pitch Presentations. Updated documents may include revised pitch decks, creative concepts, narrative responses, and rate cards."
    },
    "procurementMethod": "open",
    "procurementMethodDetails": "Competitive flexible procedure",
    "status": "active",
    "submissionMethodDetails": "https://www.delta-esourcing.com/respond/VEG7U6DD4V",
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed",
      "languages": [
        "en"
      ]
    },
    "techniques": {
      "frameworkAgreement": {
        "description": "The MAC Framework will operate as a multi-supplier, multi-lot arrangement with call-off contracts issued as required by LLDC and participating GLA Group bodies. Prices will be determined through the Framework Pricing Schedule, which establishes:\na) fixed day rates for core roles across both Lots,\nb) capped third-party and subcontractor mark-ups (maximum 12.5%),\nc) transparent cost build-up for production, content creation and specialist support, and\nd) a requirement for suppliers to provide itemised quotations for each call-off based on the agreed framework rates.\nSelection for call-off contracts will depend on value, complexity and urgency:\na) Up to \u00a375,000: awarded via taxi-ranking (Lot 2), offered to the next-ranked supplier in order. GLA Group may be using the TFL Procurement approach which is compliant direct award up to \u00a375k, up to 9 months. \nb) \u00a375,000 \u2013 \u00a3150,000: call-offs may be business-led with Procurement oversight, using a short mini-competition or structured quotation process. GLA/OPDC will be using TFL Procurement as per their Procurement Code \nc) Above \u00a3150,000: call-offs will be LLDC Procurement-led (unless agreed differently between LLDC and the contracting authority ), using a formal further-competition process with defined evaluation criteria, clear scoring methodology and an appropriate tender period.",
        "isOpenFrameworkScheme": true,
        "maximumParticipants": 8,
        "method": "withAndWithoutReopeningCompetition",
        "openFrameworkSchemeEndDate": "2034-03-31T23:59:59+01:00",
        "type": "closed"
      },
      "hasFrameworkAgreement": true
    },
    "title": "Marketing Advertisement \u0026 Creative Services Framework",
    "value": {
      "amount": 50000000.0,
      "amountGross": 60000000.0,
      "currency": "GBP"
    }
  }
}