WGCD Media Buying, Integrated Marketing Campaigns and PR Services Framework Agreement

{
  "buyer": {
    "id": "GB-PPON-PQYQ-3841-BHTP",
    "name": "Llywodraeth Cymru / Welsh Government"
  },
  "date": "2025-11-21T18:51:57Z",
  "id": "076225-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-051d8e",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Cardiff",
        "postalCode": "CF10 3NQ",
        "region": "UKL22",
        "streetAddress": "Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services"
      },
      "contactPoint": {
        "email": "Faye.Moore@gov.wales",
        "name": "Faye Moore"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - central government",
            "id": "publicAuthorityCentralGovernment",
            "scheme": "UK_CA_TYPE"
          },
          {
            "description": "Welsh devolved regulations apply",
            "id": "GB-WLS",
            "scheme": "UK_CA_DEVOLVED_REGULATIONS"
          }
        ],
        "url": "http://gov.wales"
      },
      "id": "GB-PPON-PQYQ-3841-BHTP",
      "identifier": {
        "id": "PQYQ-3841-BHTP",
        "scheme": "GB-PPON"
      },
      "name": "Llywodraeth Cymru / Welsh Government",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tender"
  ],
  "tender": {
    "aboveThreshold": true,
    "awardPeriod": {
      "endDate": "2026-03-09T23:59:59+00:00"
    },
    "contractTerms": {
      "financialTerms": "Details contained within the tender documents."
    },
    "description": "The Welsh Government Commercial Delivery Team wish to establish a new Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services. The Framework Agreement will be open to use by the Welsh Public Sector.",
    "documents": [
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      },
      {
        "datePublished": "2025-11-21T18:51:57Z",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "076225-2025",
        "noticeType": "UK4",
        "url": "https://www.find-tender.service.gov.uk/Notice/076225-2025"
      }
    ],
    "enquiryPeriod": {
      "endDate": "2025-12-12T12:00:00+00:00"
    },
    "hasRecurrence": true,
    "id": "WGCD-PCS-136-25",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Advertising and marketing services",
            "id": "79340000",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UKL"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      },
      {
        "additionalClassifications": [
          {
            "description": "Advertising and marketing services",
            "id": "79340000",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UKL"
          }
        ],
        "id": "2",
        "relatedLot": "2"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lotDetails": {
      "awardCriteriaDetails": "Lot 1 - it is intended that a single supplier will be appointed to this Lot\nLot 2 - it is intended that 10 suppliers will be appointed to this Lot "
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "name": "Commercial",
              "numbers": [
                {
                  "number": 40.0,
                  "weight": "percentageExact"
                }
              ],
              "type": "cost"
            },
            {
              "name": "Technical",
              "numbers": [
                {
                  "number": 60.0,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2030-03-31T23:59:59+01:00",
          "startDate": "2026-04-01T00:00:00+01:00"
        },
        "description": "Provision of services for the planning, buying, measurement and evaluation of media space across multiple channels, and the placing of adverts, Public and Legal Notices and recruitment advertising in the chosen media, with the provision of basic design and typesetting. ",
        "id": "1",
        "selectionCriteria": {
          "criteria": [
            {
              "description": "Details included within the tender documents",
              "type": "economic"
            },
            {
              "description": "Details included within the tender documents",
              "type": "technical"
            }
          ]
        },
        "status": "active",
        "suitability": {
          "sme": true
        },
        "title": "Media Buying Services",
        "value": {
          "amount": 9500000,
          "amountGross": 11400000,
          "currency": "GBP"
        }
      },
      {
        "awardCriteria": {
          "criteria": [
            {
              "name": "Technical",
              "numbers": [
                {
                  "number": 80.0,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "name": "Commercial",
              "numbers": [
                {
                  "number": 20.0,
                  "weight": "percentageExact"
                }
              ],
              "type": "cost"
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2030-03-21T23:59:59+00:00",
          "startDate": "2026-04-01T00:00:00+01:00"
        },
        "description": "Successful Framework Suppliers will be required to provide Customer Organisations access to full-service agencies capable of providing strategic advice, creative solutions, and campaign management from insight work and concept creation, through to execution, implementation, measurement and evaluation. Expert advice on appropriate media channels, and planning, buying, measurement and evaluation of media space. Experienced and skilled PR specialists for specific campaigns and ongoing PR support.",
        "id": "2",
        "selectionCriteria": {
          "criteria": [
            {
              "description": "Details contained in the tender documents",
              "type": "economic"
            },
            {
              "description": "Details contained in the tender documents",
              "type": "technical"
            }
          ]
        },
        "status": "active",
        "suitability": {
          "sme": true
        },
        "title": "Integrated Marketing Campaigns and PR Services",
        "value": {
          "amount": 40000000,
          "amountGross": 48000000,
          "currency": "GBP"
        }
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure",
    "recurrence": {
      "dates": [
        {
          "startDate": "2029-11-12T23:59:59+00:00"
        }
      ]
    },
    "riskDetails": "Details contained within the tender documents.",
    "status": "active",
    "submissionMethodDetails": "The Welsh Government Commercial Delivery Team (WGCD) intends to conduct this procurement exercise using the Proactis Supplier Portal:-  https://supplierlive.proactisp2p.com/Account/Login\nSuppliers must be registered on the Proactis Supplier Portal to be able to bid for this tender opportunity.",
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed",
      "languages": [
        "en",
        "cy"
      ]
    },
    "techniques": {
      "frameworkAgreement": {
        "buyerCategories": "All public sector bodies in Wales can use the Framework Agreement, a full list of the named organisations is included in Appendix 1 of the tender documents.",
        "buyerLocationRestrictions": [
          {
            "gazetteer": {
              "identifiers": [
                "UKL"
              ],
              "scheme": "GB-ITL"
            }
          }
        ],
        "description": "Details contained within the tender documents",
        "maximumParticipants": 11,
        "method": "withAndWithoutReopeningCompetition",
        "type": "open"
      },
      "hasFrameworkAgreement": true
    },
    "tenderPeriod": {
      "endDate": "2025-12-19T12:00:00+00:00"
    },
    "title": "WGCD Media Buying, Integrated Marketing Campaigns and PR Services Framework Agreement",
    "value": {
      "amount": 82000000,
      "amountGross": 98400000,
      "currency": "GBP"
    }
  }
}