DAERA PROVISION OF ADVERTISING AND RELATED SERVICES FOR DAERA WATER QUALITY CAMPAIGN

{
  "buyer": {
    "id": "GB-PPON-PLDR-5748-GBBJ",
    "name": "Department of Agriculture, Environment and Rural Affairs"
  },
  "date": "2025-11-07T11:37:32Z",
  "id": "071964-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-05dc9e",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Belfast",
        "postalCode": "BT3 9ED",
        "region": "UKN06",
        "streetAddress": "303 Airport Road"
      },
      "contactPoint": {
        "email": "SSDAdmin.CPD@finance-ni.gov.uk"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - central government",
            "id": "publicAuthorityCentralGovernment",
            "scheme": "UK_CA_TYPE"
          },
          {
            "description": "Northern Irish devolved regulations apply",
            "id": "GB-NIR",
            "scheme": "UK_CA_DEVOLVED_REGULATIONS"
          }
        ],
        "url": "https://www.daera-ni.gov.uk/"
      },
      "id": "GB-PPON-PLDR-5748-GBBJ",
      "identifier": {
        "id": "PLDR-5748-GBBJ",
        "scheme": "GB-PPON"
      },
      "name": "Department of Agriculture, Environment and Rural Affairs",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Belfast",
        "postalCode": "BT3 9HB",
        "region": "UKN06",
        "streetAddress": "303 Airport Rd W"
      },
      "contactPoint": {
        "email": "ssdadmin.cpd@finance-ni.gov.uk"
      },
      "details": {
        "url": "https://www.finance-ni.gov.uk/topics/procurement"
      },
      "id": "GB-PPON-PVWG-8426-YWXV",
      "identifier": {
        "id": "PVWG-8426-YWXV",
        "scheme": "GB-PPON"
      },
      "name": "CPD - Supplies \u0026 Service Division",
      "roleDetails": "Construction and Procurement Delivery \u2013 Supplies and Services Division, is a Centre of Procurement Expertise and provides a central procurement function for central government in Northern Ireland",
      "roles": [
        "procuringEntity",
        "processContactPoint"
      ]
    }
  ],
  "tag": [
    "tender"
  ],
  "tender": {
    "aboveThreshold": true,
    "awardPeriod": {
      "endDate": "2026-01-12T23:59:59+00:00"
    },
    "coveredBy": [
      "GPA"
    ],
    "description": "The Department of Agriculture, Environment and Rural Affairs (DAERA), hereby referred to as \u2018the Buyer\u2019, wishes to appoint a Supplier to deliver advertising and related services for campaign advertising. The primary purpose of this campaign is to help Lough Neagh to recover and to help improve the quality of other water bodies, including rivers, lakes and coastal water, (source to sea) across Northern Ireland. \nThe campaign will provide information on the steps that we can all take to improve water quality, with the issue of Blue Green Algae in Lough Neagh being a significant focus.",
    "documents": [
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      },
      {
        "datePublished": "2025-11-07T11:37:32Z",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "071964-2025",
        "noticeType": "UK4",
        "url": "https://www.find-tender.service.gov.uk/Notice/071964-2025"
      }
    ],
    "enquiryPeriod": {
      "endDate": "2025-12-01T15:00:00+00:00"
    },
    "id": "ID  6030015",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Advertising services",
            "id": "79341000",
            "scheme": "CPV"
          },
          {
            "description": "Advertising and marketing services",
            "id": "79340000",
            "scheme": "CPV"
          },
          {
            "description": "Advertising campaign services",
            "id": "79341400",
            "scheme": "CPV"
          },
          {
            "description": "Advertising management services",
            "id": "79341200",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UKN"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "Tenderers must:\n\u2022\tProvide a strategic solution to requirements of the specification, including identifying the key issues and challenges and how these would be handled. \n\u2022\tProvide learnings from previous campaigns from the public or private sectors, or a combination of both, within the last 3 years and highlight new insights and how these will assist with the challenges of the campaign.",
              "name": "AC1 - Strategic Solution",
              "type": "quality"
            },
            {
              "description": "Tenderers must:\nOutline the Media Strategy including.\n1.\tAn analysis of the target audience\u2019s media consumption.\n2.\tA rationale for the media proposed and timings, including how each media can influence the target audience\u2019s behaviour and help meet the campaign objectives. \n3.\tProvide a detailed media plan based on the campaign budget. \nThe media strategy and media plan will be assessed by the media chosen and not the media cost.\nAll evidence/rationale presented in proposals must be clearly backed up by relevant research and these research sources must be clearly cited. When using media channel analysis tools, tenderers must include an explanation of how conclusions were reached, including what parameters were used.\nResponse to this criterion must not exceed 5 A4 pages plus 1 x A3 Media Plan. Arial font size 12 and single line spacing must be used.  The response must be submitted in a word document and portrait orientation except for the media plan which can be submitted in a landscape spreadsheet format. Please note pages submitted that exceed the page limits will not be considered, including annexes/references.  All information must be included in the page limits specified.\nThe media plan should demonstrate gross costs for all proposed media with adjustments for rebates and levies to then give a final cost to the Buyer i.e. no further rebates are outstanding to be applied to the campaign.",
              "name": "AC2 - Media Strategy, Rationale and Media Plan",
              "type": "quality"
            },
            {
              "description": "Key Personnel Experience\nTenderers must demonstrate, by way of example(s) achieved in the last 3 years, experience of the proposed team of Key Personnel who will be assigned to deliver this requirement upon Contract award. For the purpose of the tender submission please provide details for the following roles or equivalent positions of staff who will be working on this campaign.\n-\tAccount Manager\n-\tCreative Director\n-\tMedia Director\n-\tDigital Director\n-\tDigital Media Lead\n-\tSenior Designer\n-\tCopywriter\nEach key individual must provide an example to demonstrate that they have delivered advertising campaigns of a similar scale, with challenges such as those detailed in the brief \nFor each individual the example provided must include:\n1.\tJob title/ grade of team member.\n2.\tThe project/ programme title, details and value.\n3.\tStart and end date (Month/Year) of project/ programme.\n4.\tThe individual\u2019s roles and responsibilities within that project/ programme including methodology used.\n5.\tEvidence of the work carried out (Webpage, online articles etc).\nExamples should focus on individual input as opposed to programme delivery.\nTenderers must note that the names of any individuals must not be stipulated within the criterion response. \nThe grades or project roles will suffice. Names should be included within the Pricing Schedule, where the grade or project role must correspond to the individuals proposed in response to this criterion.\nResponse to this criterion must not exceed one side of an A4 page per individual. Arial font size 12 and single line spacing must be used. The response must be submitted in a word document and portrait orientation. Please note pages submitted that exceed the page limits will not be considered, including annexes/references.  All information must be included in the page limits specified. \nTenderers should note that \u2018within the last 3 years\u2019 refers to within 3 years from the time-limit for receipt of tenders or requests to participate.",
              "name": "AC3 - Key Personnel Experience",
              "type": "quality"
            },
            {
              "description": "Tenderers are required to provide one research outline methodology commensurate to the budget. All research proposals received must be supplied along with a recommendation and rationale on the best way forward. \nTenderers should address. \n\u2022\tBenchmarking\n\u2022\tTracking\nResponse to this criterion must not exceed 2 A4 pages. Arial font size 12 and single line spacing must be used. The response must be submitted in a word document and portrait orientation. Please note pages submitted that exceed the page limits will not be considered, including annexes/references.  All information must be included in the page limits specified.",
              "name": "AC4 - Proposals for research and evaluation",
              "type": "quality"
            },
            {
              "name": "AC5 - Total Campaign Delivery Cost",
              "type": "cost"
            },
            {
              "name": "AC6 - Average Hourly Rate",
              "type": "cost"
            }
          ],
          "weightingDescription": "70 percent quality and 30 percent cost"
        },
        "contractPeriod": {
          "endDate": "2027-04-30T23:59:59+01:00",
          "maxExtentDate": "2028-04-30T23:59:59+01:00",
          "startDate": "2026-01-14T00:00:00+00:00"
        },
        "hasRenewal": true,
        "id": "1",
        "renewal": {
          "description": "There is an option of one possible extension of up to twelve months. "
        },
        "selectionCriteria": {
          "criteria": [
            {
              "description": "Not Applicable ",
              "type": "economic"
            }
          ]
        },
        "status": "active",
        "suitability": {
          "sme": true
        },
        "value": {
          "amount": 450000,
          "amountGross": 540000,
          "currency": "GBP"
        }
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure",
    "status": "active",
    "submissionMethodDetails": "Tenders must be submitted on etenders.ni.gov.uk\nhttps://etendersni.gov.uk/epps/home.do ",
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed",
      "languages": [
        "en"
      ]
    },
    "tenderPeriod": {
      "endDate": "2025-12-08T15:00:00+00:00"
    },
    "title": "DAERA PROVISION OF ADVERTISING AND RELATED SERVICES FOR DAERA WATER QUALITY CAMPAIGN",
    "value": {
      "amount": 450000,
      "amountGross": 540000,
      "currency": "GBP"
    }
  }
}