Buyer Name: Liverpool City Region Combined Authority
Buyer Address: 1 Mann Island, Liverpool, UKD72, L3 1BP, United Kingdom
Contact Email: Procurement@liverpoolcityregion-ca.gov.uk
Buyer Name: Liverpool City Region Combined Authority
Buyer Address: 1 Mann Island, Liverpool, UKD72, L3 1BP, United Kingdom
Contact Email: Procurement@liverpoolcityregion-ca.gov.uk
A collaboration of Liverpool City Region (LCR) businesses and public partners are working together to promote LCR as a complete destination with the aim of attracting more visitors, increasing duration of stay and dispersing them across the region. The project, which has several interwoven and mutually supporting workstreams, aims to boost tourist numbers to the region and ensure that they and their wealth are dispersed across all of the city region's products. The workstreams are: • Destination Marketing to Business & Leisure Markets (Led by LCR Destination Partnership (DP)) - a strategic approach to destination marketing across the city region with individual public and private partners plugged into an overarching campaign strategy. • Route Development (Led by LJLA) - developing inbound routes and relationships with airlines to support the increase in international visitors. • Digital Development (Led by LCR DP) - the development of three destination websites (Liverpool, Southport & Wirral). • Destination Welcome (Led by LJLA) (see below) • Research & Evaluation (Led by Northwest Research) - primary research in visitor destinations and analysis of digital campaigns.
No linked documents found for this notice.
External Link: https://www.find-tender.service.gov.uk/Notice/071233-2025
Link Description: Tender notice on Find a Tender
Lot 1 Status: active
Lot 1 Value: GBP 40,000
Lot 1 Value (Gross): GBP 50,000
Lot 1 Contract Start: 2025-11-21T00:00:00Z
Lot 1 Contract End: 2026-03-31T23:59:59+01:00
Lot 1 SME Suitable: Yes
Document Description: Tender notice on Find a Tender
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"description": "A collaboration of Liverpool City Region (LCR) businesses and public partners are \nworking together to promote LCR as a complete destination with the aim of attracting \nmore visitors, increasing duration of stay and dispersing them across the region. The \nproject, which has several interwoven and mutually supporting workstreams, aims to \nboost tourist numbers to the region and ensure that they and their wealth are dispersed \nacross all of the city region\u0027s products. The workstreams are:\n\u2022 Destination Marketing to Business \u0026 Leisure Markets (Led by LCR Destination \nPartnership (DP)) - a strategic approach to destination marketing across the city \nregion with individual public and private partners plugged into an overarching \ncampaign strategy.\n\u2022 Route Development (Led by LJLA) - developing inbound routes and relationships \nwith airlines to support the increase in international visitors.\n\u2022 Digital Development (Led by LCR DP) - the development of three destination \nwebsites (Liverpool, Southport \u0026 Wirral).\n\u2022 Destination Welcome (Led by LJLA) (see below)\n\u2022 Research \u0026 Evaluation (Led by Northwest Research) - primary research in visitor \ndestinations and analysis of digital campaigns.",
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"title": "Liverpool City Region Destination Welcome Training Scheme",
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"currency": "GBP"
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