Buyer Name: University Of Edinburgh
Buyer Address: Charles Stewart House, 9-16 Chambers Street, Edinburgh, UKM75, EH1 1HT, United Kingdom
Contact Name: Elliot Freeman
Contact Email: Elliot.Freeman@ed.ac.uk
Contact Telephone: +44 1316502759
Buyer Name: University Of Edinburgh
Buyer Address: Charles Stewart House, 9-16 Chambers Street, Edinburgh, UKM75, EH1 1HT, United Kingdom
Contact Name: Elliot Freeman
Contact Email: Elliot.Freeman@ed.ac.uk
Contact Telephone: +44 1316502759
The University of Edinburgh’s Accommodation, Catering & Events (ACE) department is seeking to establish a contract for its commercial marketing and communications services. This initiative originally aimed to appoint external agencies across three key lots: Paid Advertising and Digital Strategy, Public Relations and Branding & Design, however the former was cancelled during the tender process. By securing expert partners, ACE will enhance brand visibility, streamline communications, and drive commercial success across its portfolio, including The University’s year-round hotels, summer accommodation, highland lodges, event services, catering outlets and hospitality services.
No linked documents found for this notice.
Lot Title: Public Relations
Lot Description: This lot encompasses the development and execution of public relations strategies tailored to the tourism and hospitality sector, with a focus on media outreach, brand partnerships, community engagement, and creating strong relationships with local, national, and international media. The goal is to raise the University’s profile within the commercial hospitality space, boost its reputation, and drive engagement from key audiences, including potential guests and industry stakeholders.
Lot 2 Status: cancelled
Lot 2 Has Options: Yes
Lot 2 Options: The University will have the option to extend this contract by an additional period of 24-months.
Lot 2 Award Criterion (quality): Technical
Lot Title: Branding and Design
Lot Description: This lot will focus on the creation, development, and execution of the University’s commercial branding and design materials to ensure a consistent and impactful visual identity across all commercial initiatives.
Lot 3 Status: cancelled
Lot 3 Has Options: Yes
Lot 3 Options: The University will have the option to extend this contract by an additional period of 24-months.
Lot 3 Award Criterion (quality): Technical
Lot Title: Paid Digital Advertising and Digital Strategy
Lot Description: The appointed supplier will be responsible for planning, buying, and optimising paid social media/Google campaigns across relevant platforms to drive engagement, brand awareness, and conversions for Accommodation, Catering and Events. Additional information: This lot was cancelled during the tender process and no award was made.
Lot 1 Status: cancelled
Lot 1 Has Options: Yes
Lot 1 Options: The University will have the option to extend this contract by an additional period of 24-months.
Lot 1 Award Criterion (quality): Technical
Contract Title: Public Relations
Contract Title: Branding and Design
Award Title: Paid Digital Advertising and Digital Strategy
Award Title: Public Relations
Award Title: Branding and Design
{
"awards": [
{
"id": "070726-2025-1",
"relatedLots": [
"1"
],
"status": "unsuccessful",
"statusDetails": "discontinued",
"title": "Paid Digital Advertising and Digital Strategy"
},
{
"id": "070726-2025-2",
"relatedLots": [
"2"
],
"status": "active",
"suppliers": [
{
"id": "GB-FTS-165591",
"name": "Frame"
}
],
"title": "Public Relations"
},
{
"id": "070726-2025-3",
"relatedLots": [
"3"
],
"status": "active",
"suppliers": [
{
"id": "GB-FTS-165592",
"name": "We are SevenThree Ltd"
}
],
"title": "Branding and Design"
}
],
"bids": {
"statistics": [
{
"id": "1",
"measure": "bids",
"relatedLot": "2",
"value": 12
},
{
"id": "6",
"measure": "bids",
"relatedLot": "3",
"value": 18
},
{
"id": "2",
"measure": "smeBids",
"relatedLot": "2",
"value": 12
},
{
"id": "7",
"measure": "smeBids",
"relatedLot": "3",
"value": 17
},
{
"id": "3",
"measure": "foreignBidsFromEU",
"relatedLot": "2",
"value": 0
},
{
"id": "8",
"measure": "foreignBidsFromEU",
"relatedLot": "3",
"value": 0
},
{
"id": "4",
"measure": "foreignBidsFromNonEU",
"relatedLot": "2",
"value": 12
},
{
"id": "9",
"measure": "foreignBidsFromNonEU",
"relatedLot": "3",
"value": 18
},
{
"id": "5",
"measure": "electronicBids",
"relatedLot": "2",
"value": 12
},
{
"id": "10",
"measure": "electronicBids",
"relatedLot": "3",
"value": 18
}
]
},
"buyer": {
"id": "GB-FTS-2023",
"name": "University Of Edinburgh"
},
"contracts": [
{
"awardID": "070726-2025-2",
"dateSigned": "2025-10-31T00:00:00Z",
"id": "070726-2025-2",
"status": "active",
"title": "Public Relations",
"value": {
"amount": 400000,
"currency": "GBP"
}
},
{
"awardID": "070726-2025-3",
"dateSigned": "2025-10-31T00:00:00Z",
"id": "070726-2025-3",
"status": "active",
"title": "Branding and Design",
"value": {
"amount": 400000,
"currency": "GBP"
}
}
],
"date": "2025-11-04T10:27:42Z",
"description": "Lot 1 was cancelled as it was determined that the specification for this lot did not adequately capture the unique requirements of the University\u0027s Accommodation, Catering and Events department. Therefore, the decision was made to not progress this lot any further in this tender.\n(SC Ref:812513)",
"id": "070726-2025",
"initiationType": "tender",
"language": "en",
"links": [
{
"href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000797930",
"rel": "canonical"
}
],
"ocid": "ocds-h6vhtk-052782",
"parties": [
{
"address": {
"countryName": "United Kingdom",
"locality": "Edinburgh",
"postalCode": "EH1 1HT",
"region": "UKM75",
"streetAddress": "Charles Stewart House, 9-16 Chambers Street"
},
"contactPoint": {
"email": "Elliot.Freeman@ed.ac.uk",
"name": "Elliot Freeman",
"telephone": "+44 1316502759"
},
"details": {
"buyerProfile": "https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00107",
"classifications": [
{
"description": "Body governed by public law",
"id": "BODY_PUBLIC",
"scheme": "TED_CA_TYPE"
},
{
"description": "Education",
"id": "09",
"scheme": "COFOG"
}
],
"url": "http://www.ed.ac.uk"
},
"id": "GB-FTS-2023",
"identifier": {
"legalName": "University Of Edinburgh"
},
"name": "University Of Edinburgh",
"roles": [
"buyer",
"centralPurchasingBody"
]
},
{
"address": {
"countryName": "United Kingdom",
"locality": "Glasgow",
"postalCode": "G51 1DZ",
"region": "UKM82",
"streetAddress": "Four Winds Pavilion, Pacific Quay"
},
"contactPoint": {
"telephone": "+44 1415595840"
},
"details": {
"scale": "sme"
},
"id": "GB-FTS-165591",
"identifier": {
"legalName": "Frame"
},
"name": "Frame",
"roles": [
"supplier"
]
},
{
"address": {
"countryName": "United Kingdom",
"locality": "Edinburgh",
"postalCode": "EH2 2HN",
"region": "UKM75",
"streetAddress": "37 One George Street"
},
"contactPoint": {
"telephone": "+44 7411987662"
},
"details": {
"scale": "sme"
},
"id": "GB-FTS-165592",
"identifier": {
"legalName": "We are SevenThree Ltd"
},
"name": "We are SevenThree Ltd",
"roles": [
"supplier"
]
},
{
"address": {
"countryName": "United Kingdom",
"locality": "Edinburgh",
"postalCode": "EH1 1LB",
"streetAddress": "27 Chambers Street"
},
"id": "GB-FTS-404",
"identifier": {
"legalName": "Edinburgh Sheriff Court"
},
"name": "Edinburgh Sheriff Court",
"roles": [
"reviewBody"
]
}
],
"tag": [
"award",
"contract"
],
"tender": {
"classification": {
"description": "Marketing services",
"id": "79342000",
"scheme": "CPV"
},
"coveredBy": [
"GPA"
],
"description": "The University of Edinburgh\u2019s Accommodation, Catering \u0026 Events (ACE) department is seeking to establish a contract for its commercial marketing and communications services. This initiative originally aimed to appoint external agencies across three key lots: Paid Advertising and Digital Strategy, Public Relations and Branding \u0026 Design, however the former was cancelled during the tender process.\nBy securing expert partners, ACE will enhance brand visibility, streamline communications, and drive commercial success across its portfolio, including The University\u2019s year-round hotels, summer accommodation, highland lodges, event services, catering outlets and hospitality services.",
"id": "EC1045",
"items": [
{
"additionalClassifications": [
{
"description": "Public relations services",
"id": "79416000",
"scheme": "CPV"
},
{
"description": "Public relations management services",
"id": "79416100",
"scheme": "CPV"
},
{
"description": "Public relations consultancy services",
"id": "79416200",
"scheme": "CPV"
}
],
"deliveryAddresses": [
{
"region": "UKM75"
}
],
"id": "2",
"relatedLot": "2"
},
{
"additionalClassifications": [
{
"description": "Advertising and marketing services",
"id": "79340000",
"scheme": "CPV"
},
{
"description": "Advertising services",
"id": "79341000",
"scheme": "CPV"
},
{
"description": "Advertising consultancy services",
"id": "79341100",
"scheme": "CPV"
},
{
"description": "Advertising management services",
"id": "79341200",
"scheme": "CPV"
},
{
"description": "Advertising campaign services",
"id": "79341400",
"scheme": "CPV"
}
],
"deliveryAddresses": [
{
"region": "UKM75"
}
],
"id": "3",
"relatedLot": "3"
},
{
"additionalClassifications": [
{
"description": "Advertising services",
"id": "79341000",
"scheme": "CPV"
},
{
"description": "Advertising consultancy services",
"id": "79341100",
"scheme": "CPV"
},
{
"description": "Advertising campaign services",
"id": "79341400",
"scheme": "CPV"
},
{
"description": "Advertising and marketing services",
"id": "79340000",
"scheme": "CPV"
},
{
"description": "Advertising management services",
"id": "79341200",
"scheme": "CPV"
}
],
"deliveryAddresses": [
{
"region": "UKM75"
}
],
"id": "1",
"relatedLot": "1"
}
],
"legalBasis": {
"id": "32014L0024",
"scheme": "CELEX"
},
"lots": [
{
"awardCriteria": {
"criteria": [
{
"description": "60",
"name": "Technical",
"type": "quality"
},
{
"description": "40",
"type": "price"
}
]
},
"description": "This lot encompasses the development and execution of public relations strategies tailored to the tourism and hospitality sector, with a focus on media outreach, brand partnerships, community engagement, and creating strong relationships with local, national, and international media. The goal is to raise the University\u2019s profile within the commercial hospitality space, boost its reputation, and drive engagement from key audiences, including potential guests and industry stakeholders.",
"hasOptions": true,
"id": "2",
"options": {
"description": "The University will have the option to extend this contract by an additional period of 24-months."
},
"status": "cancelled",
"title": "Public Relations"
},
{
"awardCriteria": {
"criteria": [
{
"description": "60",
"name": "Technical",
"type": "quality"
},
{
"description": "40",
"type": "price"
}
]
},
"description": "This lot will focus on the creation, development, and execution of the University\u2019s commercial branding and design materials to ensure a consistent and impactful visual identity across all commercial initiatives.",
"hasOptions": true,
"id": "3",
"options": {
"description": "The University will have the option to extend this contract by an additional period of 24-months."
},
"status": "cancelled",
"title": "Branding and Design"
},
{
"awardCriteria": {
"criteria": [
{
"description": "60",
"name": "Technical",
"type": "quality"
},
{
"description": "40",
"type": "price"
}
]
},
"description": "The appointed supplier will be responsible for planning, buying, and optimising paid social media/Google campaigns across relevant platforms to drive engagement, brand awareness, and conversions for Accommodation, Catering and Events. Additional information: This lot was cancelled during the tender process and no award was made.",
"hasOptions": true,
"id": "1",
"options": {
"description": "The University will have the option to extend this contract by an additional period of 24-months."
},
"status": "cancelled",
"title": "Paid Digital Advertising and Digital Strategy"
}
],
"mainProcurementCategory": "services",
"procurementMethod": "open",
"procurementMethodDetails": "Open procedure",
"status": "complete",
"title": "Strategic Marketing and Communications"
}
}