Media Buying

{
  "buyer": {
    "id": "GB-PPON-PGMD-1353-PZVX",
    "name": "West Midlands Combined Authority"
  },
  "date": "2025-10-29T10:53:51Z",
  "id": "069266-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-056c68",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Birmingham",
        "postalCode": "B19 3SD",
        "region": "UKG31",
        "streetAddress": "16 Summer Lane"
      },
      "contactPoint": {
        "email": "procurement.team@wmca.org.uk"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - sub-central government",
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ],
        "url": "http://www.WMCA.org.uk"
      },
      "id": "GB-PPON-PGMD-1353-PZVX",
      "identifier": {
        "id": "PGMD-1353-PZVX",
        "scheme": "GB-PPON"
      },
      "name": "West Midlands Combined Authority",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tenderUpdate"
  ],
  "tender": {
    "aboveThreshold": true,
    "amendments": [
      {
        "description": "Evaluation weightings have been corrected",
        "id": "069266-2025"
      }
    ],
    "awardPeriod": {
      "endDate": "2026-01-14T23:59:59Z"
    },
    "coveredBy": [
      "GPA"
    ],
    "description": "WMCA is seeking to procure a qualified media buying agency to plan, purchase, manage, and report on media campaigns across multiple channels. This contract aims to deliver cost-effective, targeted communications that reach intended audiences and support the organisation\u0027s strategic objectives.",
    "documents": [
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      },
      {
        "datePublished": "2025-10-29T10:53:51Z",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "069266-2025",
        "noticeType": "UK4",
        "url": "https://www.find-tender.service.gov.uk/Notice/069266-2025"
      }
    ],
    "enquiryPeriod": {
      "endDate": "2025-11-13T17:00:00Z"
    },
    "id": "PRT-COMM-ESG-2025-0001",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Advertising campaign services",
            "id": "79341400",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UKG"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "6 Technical/Quality questions are to be answered.  Each question carries a weighting, with the total weighting for all questions totalling 60%.",
              "name": "Technical Quality Assessment",
              "numbers": [
                {
                  "number": 60,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "name": "Price",
              "numbers": [
                {
                  "number": 40,
                  "weight": "percentageExact"
                }
              ],
              "type": "price"
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2029-01-31T23:59:59Z",
          "maxExtentDate": "2031-01-31T23:59:59Z",
          "startDate": "2026-02-01T00:00:00Z"
        },
        "hasRenewal": true,
        "id": "1",
        "renewal": {
          "description": "The contract can be extended by 2 periods of 12 Months at the sole discretion of WMCA"
        },
        "selectionCriteria": {
          "criteria": [
            {
              "description": "Financial Capacity assessed through self-completion of WMCA\u0027s Financial Risk Assessment Tool.\nIf a \u0027Fail\u0027 or \u0027Flag as Risk\u0027 is received for any metrics, the tenderer MUST engage with WMCA BEFORE THE END OF THE CLARIFICATION PERIOD to provide an explanation and agree mitigation measures. If Tenderers receive a \u0027Fail\u0027 or \u0027Flag as Risk\u0027 and don\u0027t engage during the clarification period, they will Fail this condition of participation.\nThe Concessionaire will be required to hold the following levels of insurance;\n\u2022\tProfessional Indemnity: \u00a32,000,000\n\u2022\tPublic Liability: \u00a35,000,000\n\u2022\tEmployers\u0027 Liability: \u00a310,000,000\n\u2022\tCyber Liability: \u00a31,000,000\nTenderers must confirm that they commit to obtaining and maintaining these levels of insurance throughout the duration of the contract and must upload either;\na) Insurance Certificates showing that these levels of cover are currently held; or\nb) A letter/quotation from an insurance company confirming that they would offer the required level of insurance",
              "type": "economic"
            },
            {
              "description": "A Procurement Specific Questionnaire (PSQ) will be used.\nInsurance Requirements - Pass/Fail\nFinancial Standings - Pass/Fail\nModern Slavery 2015 - Pass/Fail\nReal Living wage - Pass/Fail",
              "type": "technical"
            }
          ]
        },
        "status": "active",
        "suitability": {
          "sme": true,
          "vcse": true
        },
        "value": {
          "amountGross": 18000000,
          "currency": "GBP"
        }
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure",
    "status": "active",
    "submissionMethodDetails": "Via Bravo\nhttps://wmca.ukp.app.jaggaer.com/go/47290782019A0BA65FD1\nInterested suppliers will need to register for a Bravo account if required",
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed",
      "languages": [
        "en"
      ]
    },
    "tenderPeriod": {
      "endDate": "2025-11-24T17:00:00Z"
    },
    "title": "Media Buying",
    "value": {
      "amountGross": 18000000,
      "currency": "GBP"
    }
  }
}