Buyer Name: British Business Bank
Buyer Address: Steel City House, 2 West Street, Sheffield, UKE32, S1 2GQ, United Kingdom
Contact Name: Procurement
Contact Email: Procurement@british-business-bank.co.uk
Contact Telephone: +441142127877
Buyer Name: British Business Bank
Buyer Address: Steel City House, 2 West Street, Sheffield, UKE32, S1 2GQ, United Kingdom
Contact Name: Procurement
Contact Email: Procurement@british-business-bank.co.uk
Contact Telephone: +441142127877
British Business Bank (‘the Bank’) is seeking to review and appoint an agency to deliver media planning, buying, campaign delivery and optimisation across the Bank’s paid media channels, providing outcome-based, end-to-end national and regional campaign management. This also includes delivery of campaigns for its Start Up Loans programme. Historically, this was operated by a separate agency; with media buying and planning consolidated into a single agency for the Bank back in 2020. Over the past 5 years it has been managed alongside the wider Bank’s paid media campaigns but still planned and bought separately. The expectation is for further consolidation so that it becomes a key aspect of an overall Bank media strategy moving forward. Over the last few years, the Banks media activity has followed an ‘always on’ approach to help improve knowledge and understanding of ‘access to finance’ amongst SME’s, via the combination of supporting Brand, Content and Product. This has been part of the Marketing Engagement and Demand strategy in order to deliver against the Bank’s objectives: driving sustainable growth, backing innovation, unlocking potential and building the modern green economy. In order to do this, one of our key enablers is that of Customer Centricity – placing customers at the heart of everything we do. To view this notice, please click here: https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=982325162
No linked documents found for this notice.
Lot 1 Status: complete
Award Title: Paid Media MSA
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"description": "British Business Bank (\u2018the Bank\u2019) is seeking to review and appoint an agency to deliver media planning, buying, campaign delivery and optimisation across the Bank\u2019s paid media channels, providing outcome-based, end-to-end national and regional campaign management. \nThis also includes delivery of campaigns for its Start Up Loans programme. Historically, this was operated by a separate agency; with media buying and planning consolidated into a single agency for the Bank back in 2020. Over the past 5 years it has been managed alongside the wider Bank\u2019s paid media campaigns but still planned and bought separately. The expectation is for further consolidation so that it becomes a key aspect of an overall Bank media strategy moving forward. \nOver the last few years, the Banks media activity has followed an \u2018always on\u2019 approach to help improve knowledge and understanding of \u2018access to finance\u2019 amongst SME\u2019s, via the combination of supporting Brand, Content and Product. This has been part of the Marketing Engagement and Demand strategy in order to deliver against the Bank\u2019s objectives: driving sustainable growth, backing innovation, unlocking potential and building the modern green economy. In order to do this, one of our key enablers is that of Customer Centricity \u2013 placing customers at the heart of everything we do.\nTo view this notice, please click here: \nhttps://www.delta-esourcing.com/delta/viewNotice.html?noticeId=982325162",
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