ID 5827739 - DfI - Advertising service to promote safe and sustainable travel in Northern Ireland

{
  "awards": [
    {
      "id": "1",
      "items": [
        {
          "additionalClassifications": [
            {
              "description": "Advertising and marketing services",
              "id": "79340000",
              "scheme": "CPV"
            }
          ],
          "id": "1",
          "relatedLot": "1"
        }
      ],
      "mainProcurementCategory": "services",
      "relatedLots": [
        "1"
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-NI022062",
          "name": "ARDMORE ADVERTISING \u0026 MARKETING LIMITED"
        }
      ]
    }
  ],
  "buyer": {
    "id": "GB-PPON-PYGQ-2313-DQRY",
    "name": "Department for Infrastructure"
  },
  "contracts": [
    {
      "aboveThreshold": true,
      "awardID": "1",
      "dateSigned": "2025-09-15T00:00:00+01:00",
      "documents": [
        {
          "datePublished": "2025-09-16T15:52:52+01:00",
          "description": "Contract details notice on Find a Tender",
          "documentType": "contractNotice",
          "format": "text/html",
          "id": "057039-2025",
          "noticeType": "UK7",
          "url": "https://www.find-tender.service.gov.uk/Notice/057039-2025"
        }
      ],
      "hasRenewal": true,
      "id": "1",
      "noAgreedMetricsRationale": "The contracting authority considers that performance could not appropriately be assessed using KPIs.",
      "period": {
        "endDate": "2028-09-30T23:59:59+01:00",
        "maxExtentDate": "2030-09-30T23:59:59+01:00",
        "startDate": "2025-10-01T00:00:00+01:00"
      },
      "renewal": {
        "description": "It is anticipated that there will be a further two optional extensions of up to 12 months each"
      },
      "status": "active",
      "title": "- DfI - Advertising service to promote safe and sustainable travel in Northern Ireland",
      "value": {
        "amount": 4400000,
        "amountGross": 5280000,
        "currency": "GBP"
      }
    }
  ],
  "date": "2025-09-16T15:52:52+01:00",
  "id": "057039-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-055129",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Belfast",
        "postalCode": "BT7 2JA",
        "region": "UKN06",
        "streetAddress": "James House, 2 - 4 Cromac Avenue"
      },
      "contactPoint": {
        "email": "ssdadmin.cpd@finance-ni.gov.uk"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - central government",
            "id": "publicAuthorityCentralGovernment",
            "scheme": "UK_CA_TYPE"
          },
          {
            "description": "Northern Irish devolved regulations apply",
            "id": "GB-NIR",
            "scheme": "UK_CA_DEVOLVED_REGULATIONS"
          }
        ]
      },
      "id": "GB-PPON-PYGQ-2313-DQRY",
      "identifier": {
        "id": "PYGQ-2313-DQRY",
        "scheme": "GB-PPON"
      },
      "name": "Department for Infrastructure",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Belfast",
        "postalCode": "BT3 9ED",
        "region": "UKN06",
        "streetAddress": "Clare House, 303 Airport Road West"
      },
      "contactPoint": {
        "email": "ssdadmin.cpd@finance-ni.gov.uk"
      },
      "id": "GB-PPON-PVWG-8426-YWXV",
      "identifier": {
        "id": "PVWG-8426-YWXV",
        "scheme": "GB-PPON"
      },
      "name": "Department of Finance",
      "roleDetails": "Construction and Procurement Delivery - Supplies and Services Division, is a Centre of Procurement Expertise and provides a central procurement function for central government in Northern Ireland",
      "roles": [
        "procuringEntity",
        "processContactPoint"
      ]
    },
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Holywood",
        "postalCode": "BT18 9JQ",
        "region": "UKN09",
        "streetAddress": "Unit 3 Kinnegar Drive"
      },
      "contactPoint": {
        "email": "info@ardmore.co.uk"
      },
      "details": {
        "publicServiceMissionOrganization": false,
        "scale": "sme",
        "shelteredWorkshop": false,
        "url": "http://www.ardmore.co.uk",
        "vcse": false
      },
      "id": "GB-COH-NI022062",
      "identifier": {
        "id": "NI022062",
        "scheme": "GB-COH"
      },
      "name": "ARDMORE ADVERTISING \u0026 MARKETING LIMITED",
      "roles": [
        "supplier"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "coveredBy": [
      "GPA"
    ],
    "description": "DfI - Advertising service to promote safe and sustainable travel in Northern Ireland The Department for Infrastructure (DfI) wishes to appoint a Contractor to provide advertising and related services to deliver a range of advertising campaigns. The Contract will be for an initial period of three years followed by two optional extension periods of up to 12 months each. The Supplier will be required to provide a comprehensive suite of services including creative development and strategy, advertising (traditional and digital), creative design and content creation, copywriting, campaign management and evaluation to ensure value for\nmoney and impact amongst its target audiences. This advertising campaign Contract will be made up of several separate strands, each funded by the responsible Business Area within DfI",
    "documents": [
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      }
    ],
    "id": "ID 5827739",
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "id": "1",
        "status": "complete"
      }
    ],
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure",
    "status": "complete",
    "title": "ID 5827739 - DfI - Advertising service to promote safe and sustainable travel in Northern Ireland"
  }
}