RBGKEW1471 - Face to face membership sales services

{
  "buyer": {
    "id": "GB-PPON-PGTT-3583-QXLN",
    "name": "Royal Botanic Gardens, Kew"
  },
  "date": "2025-09-04T14:05:15+01:00",
  "id": "053943-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-05942c",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Richmond",
        "postalCode": "TW9 3AE",
        "region": "UKI75",
        "streetAddress": "Royal Botanic Gardens, Kew, The Herbarium, Kew Green"
      },
      "contactPoint": {
        "email": "procurement@kew.org",
        "name": "Sarah Jandu",
        "telephone": "0000000000"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - central government",
            "id": "publicAuthorityCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ]
      },
      "id": "GB-PPON-PGTT-3583-QXLN",
      "identifier": {
        "id": "PGTT-3583-QXLN",
        "scheme": "GB-PPON"
      },
      "name": "Royal Botanic Gardens, Kew",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tender"
  ],
  "tender": {
    "aboveThreshold": true,
    "awardPeriod": {
      "endDate": "2026-01-07T23:59:59+00:00"
    },
    "coveredBy": [
      "GPA"
    ],
    "description": "We are looking to procure a supplier to initiate and close membership sales to prospective members face-to-face, on site at Kew Gardens. RBG, Kew has a successful membership scheme with over 100,000 members on around 80,000 memberships. This is made up of around 20,000 new sales and 60,000 renewals each year. We have ambitious plans to double our membership over the coming five years and we are seeking a partnership with a face-to-face membership sales agency to support this ambition. \nWe have an existing contract in place for this service, and our current contract for this service delivers up to 10% of our annual sales. We are seeking a supplier who can support us to grow this in line with our ambitious plans.\nMembership sales pattern vary significantly depending on peak seasons and visitor flow. As a guide, our strongest sales days generate around 70 onsite sales, and we average around 15 on-site sales per day (through all our on-site channels both the front of house team and the sales agency)\nKew Gardens is a popular destination in South West London, currently the 13th most popular visitor attraction in the UK, and the #1 paid outdoor attraction, drawing almost 2 million visitors annually. We have huge potential to convert these visitors to members, and we are seeking a professional, experienced supplier to deliver this membership conversion. Secondary to membership sales, we expect the supplier to also deliver membership upgrades and renewals to existing members. \nAs well as being highly experienced in delivering sales in a face-to-face environment, we expect the supplier to have a high working knowledge of Kew Gardens and our membership scheme, including:\n\u2022Seasonal highlights and familiarity with the Gardens\n\u2022Current and future programming and events to draw visitors to a full years of membership\n\u2022Membership benefits, including seasonal offers \n\u2022RBG, Kew\u2019s brand and ethos as a world leading, pioneering scientific institution tackling the global challenges of biodiversity loss and climate change. \nUpon appointment, the supplier will be given a full induction covering these points and will receive ongoing training which we expect all staff to attend to ensure they are able to provide knowledgeable and trusted interactions with visitors.\nWe anticipate the supplier will be experienced working in similar outdoor, visitor attraction environments and will have the necessary workforce to deliver year-round sales, dealing with peaks of visitor numbers which require higher staffing. The staffing pattern will be determined monthly, in collaboration with both RBG Kew and the supplier.\nFor more information about this opportunity, please visit the Delta eSourcing portal at: \nhttps://www.delta-esourcing.com/tenders/UK-UK-Richmond:-Business-services:-law%2C-marketing%2C-consulting%2C-recruitment%2C-printing-and-security./9C4US53FT7\nTo respond to this opportunity, please click here: \nhttps://www.delta-esourcing.com/respond/9C4US53FT7",
    "documents": [
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      },
      {
        "description": "Instructions to tender for whole process",
        "documentType": "biddingDocuments",
        "format": "application/pdf",
        "id": "A-4814",
        "url": "https://www.find-tender.service.gov.uk/Notice/Attachment/A-4814"
      },
      {
        "description": "Specification of requirements for the contract",
        "documentType": "biddingDocuments",
        "format": "application/pdf",
        "id": "A-4815",
        "url": "https://www.find-tender.service.gov.uk/Notice/Attachment/A-4815"
      },
      {
        "datePublished": "2025-09-04T14:05:15+01:00",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "053943-2025",
        "noticeType": "UK4",
        "url": "https://www.find-tender.service.gov.uk/Notice/053943-2025"
      }
    ],
    "enquiryPeriod": {
      "endDate": "2025-09-23T00:00:00+01:00"
    },
    "expressionOfInterestDeadline": "2025-10-01T12:00:00+01:00",
    "id": "RBGKEW1471",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Business services: law, marketing, consulting, recruitment, printing and security",
            "id": "79000000",
            "scheme": "CPV"
          },
          {
            "description": "Promotional services",
            "id": "79342200",
            "scheme": "CPV"
          },
          {
            "description": "Recruitment services",
            "id": "79600000",
            "scheme": "CPV"
          },
          {
            "description": "Supply services of personnel including temporary staff",
            "id": "79620000",
            "scheme": "CPV"
          },
          {
            "description": "Membership organisation services",
            "id": "98100000",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UKI3"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "Day Rates",
              "name": "Day Rates",
              "numbers": [
                {
                  "number": 20,
                  "weight": "percentageExact"
                }
              ],
              "type": "price"
            },
            {
              "description": "Staff Management",
              "name": "Staff Management",
              "numbers": [
                {
                  "number": 15,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "description": "Sales Generation",
              "name": "Sales Generation",
              "numbers": [
                {
                  "number": 30,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "description": "Partnership",
              "name": "Working with an organisation",
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              "type": "quality"
            },
            {
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              "name": "Add on sales techniques",
              "numbers": [
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                  "number": 10,
                  "weight": "percentageExact"
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              ],
              "type": "quality"
            },
            {
              "description": "EDI",
              "name": "EDI",
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              ],
              "type": "quality"
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        },
        "contractPeriod": {
          "endDate": "2028-03-31T23:59:59+01:00",
          "maxExtentDate": "2030-03-31T23:59:59+00:00",
          "startDate": "2026-04-01T00:00:00+01:00"
        },
        "hasRenewal": true,
        "id": "1",
        "renewal": {
          "description": "One extension option up to a maximum of 2 years"
        },
        "status": "active",
        "suitability": {
          "sme": true,
          "vcse": true
        },
        "value": {
          "amount": 280000.0,
          "amountGross": 336000.0,
          "currency": "GBP"
        }
      }
    ],
    "mainProcurementCategory": "services",
    "procedure": {
      "features": "Stage 1 - Procurement Specific Questionnaire. The questionnaire will be used to asses suitable suppliers using conditions of participation questions. The top 5 highest scoring suppliers will be invited to Stage 2 Tender\nStage 2 - Tender Submission and supplier presentations"
    },
    "procurementMethod": "open",
    "procurementMethodDetails": "Competitive flexible procedure",
    "status": "active",
    "submissionMethodDetails": "https://www.delta-esourcing.com/tenders/UK-Richmond:-Business-services:-law%2C-marketing%2C-consulting%2C-recruitment%2C-printing-and-security./9C4US53FT7",
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed",
      "languages": [
        "en"
      ]
    },
    "title": "RBGKEW1471 - Face to face membership sales services",
    "value": {
      "amount": 280000.0,
      "amountGross": 336000.0,
      "currency": "GBP"
    }
  }
}