CRW002-005 -Be Mighty. Recycle. Burst 6 - Media Buying

{
  "awards": [
    {
      "aboveThreshold": false,
      "contractPeriod": {
        "endDate": "2025-10-10T23:59:59+01:00",
        "startDate": "2025-09-01T00:00:00+01:00"
      },
      "date": "2025-08-28T00:00:00+01:00",
      "documents": [
        {
          "datePublished": "2025-08-29T10:05:17+01:00",
          "description": "Contract award notice on Find a Tender",
          "documentType": "awardNotice",
          "format": "text/html",
          "id": "052290-2025",
          "noticeType": "UK6",
          "url": "https://www.find-tender.service.gov.uk/Notice/052290-2025"
        }
      ],
      "id": "1",
      "items": [
        {
          "additionalClassifications": [
            {
              "description": "Advertising and marketing services",
              "id": "79340000",
              "scheme": "CPV"
            }
          ],
          "deliveryAddresses": [
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UK"
            }
          ],
          "id": "1",
          "relatedLot": "1"
        }
      ],
      "mainProcurementCategory": "services",
      "milestones": [
        {
          "dueDate": "2025-08-29T23:59:59+01:00",
          "id": "1",
          "status": "scheduled",
          "type": "futureSignatureDate"
        }
      ],
      "relatedLots": [
        "1"
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-159206",
          "name": "Golley Slater"
        }
      ],
      "value": {
        "amountGross": 46000.0,
        "currency": "GBP"
      }
    }
  ],
  "buyer": {
    "id": "GB-PPON-PCTJ-5948-ZJZV",
    "name": "Waste \u0026 Resources Action Programme"
  },
  "date": "2025-08-29T10:05:17+01:00",
  "id": "052290-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-059005",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Banbury",
        "postalCode": "OX16 0AH",
        "region": "UKJ14",
        "streetAddress": "Ground Floor, Blenheim Court, 19 George Street"
      },
      "contactPoint": {
        "email": "hannah.russell@wrap.ngo",
        "telephone": "01295 819900"
      },
      "details": {
        "classifications": [
          {
            "description": "Public undertaking",
            "id": "publicUndertaking",
            "scheme": "UK_CA_TYPE"
          }
        ]
      },
      "id": "GB-PPON-PCTJ-5948-ZJZV",
      "identifier": {
        "id": "PCTJ-5948-ZJZV",
        "scheme": "GB-PPON"
      },
      "name": "Waste \u0026 Resources Action Programme",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Cardiff,",
        "postalCode": "CF10 1GS",
        "region": "UKL22",
        "streetAddress": "Wharton Place,, Wharton Street,"
      },
      "contactPoint": {
        "email": "procurement@wrap.ngo",
        "name": "Hannah Russell",
        "telephone": "01295584109"
      },
      "details": {
        "scale": "sme",
        "vcse": false
      },
      "id": "GB-FTS-159206",
      "name": "Golley Slater",
      "roles": [
        "supplier"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "description": "Wales Recycles has been running the nationwide Be Mighty. Recycle. campaign since 2020 and since 2023 has been focused on both food waste prevention and recycling. Despite the campaigns increasingly successful behaviour change results, there are still key groups, especially younger people and families, who waste more food than average and under-perform when it comes to recycling. \nThe campaign has been proven to change behaviour among these high-waste groups by empowering them to waste less food and recycle what can\u0027t be eaten, supporting Welsh Government in reaching its ambitious waste and recycling targets.\nWe promote both our own campaign assets and those of our partners through paid advertising throughout the campaign burst. Due to the nature of social media algorithms, organic posts often struggle to reach a broad audience. By running these assets as adverts, we can effectively target and engage new audiences across Wales. \nWe require the provision of professional media services to support the delivery and amplification of our national food waste prevention and recycling campaign in Wales. This is to run the advertising of our assets on Meta, YouTube and TikTok. \nThe main aim will be to encourage people to our landing page to take part in our interactive food waste challenge. \nFurther details of assets can be discussed in a kick off meeting, but we aim to run a similar type of procedure as the last 2 bursts of the Be Mighty. Recycle. campaign.\nTo view this notice, please click here: \nhttps://www.delta-esourcing.com/delta/viewNotice.html?noticeId=976468410",
    "id": "ocds-h6vhtk-059005",
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "id": "1",
        "status": "complete"
      }
    ],
    "procurementMethod": "direct",
    "procurementMethodDetails": "Below threshold - without competition",
    "status": "complete",
    "title": "CRW002-005 -Be Mighty. Recycle. Burst 6 - Media Buying"
  }
}