AM_742 Study UK Digital Campaign in the USA

{
  "awards": [
    {
      "aboveThreshold": false,
      "contractPeriod": {
        "endDate": "2026-09-05T23:59:59Z",
        "startDate": "2025-09-05T00:00:00Z"
      },
      "date": "2025-08-25T00:00:00Z",
      "documents": [
        {
          "datePublished": "2025-08-25T16:48:39+01:00",
          "description": "Contract award notice on Find a Tender",
          "documentType": "awardNotice",
          "format": "text/html",
          "id": "051095-2025",
          "noticeType": "UK6",
          "url": "https://www.find-tender.service.gov.uk/Notice/051095-2025"
        }
      ],
      "id": "1",
      "items": [
        {
          "additionalClassifications": [
            {
              "description": "Advertising campaign services",
              "id": "79341400",
              "scheme": "CPV"
            }
          ],
          "deliveryAddresses": [
            {
              "country": "MX",
              "countryName": "Mexico",
              "region": "MX"
            }
          ],
          "id": "1",
          "relatedLot": "1"
        }
      ],
      "mainProcurementCategory": "services",
      "milestones": [
        {
          "dueDate": "2025-09-01T23:59:59Z",
          "id": "1",
          "status": "scheduled",
          "type": "futureSignatureDate"
        }
      ],
      "relatedLots": [
        "1"
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-PPON-PJHD-8764-MTVV",
          "name": "International Education Advantage, LLC (Intead)"
        }
      ],
      "value": {
        "amount": 37800.0,
        "amountGross": 45000.0,
        "currency": "GBP"
      }
    }
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "measure": "bids",
        "relatedLot": "1",
        "value": 2
      },
      {
        "id": "2",
        "measure": "finalStageBids",
        "relatedLot": "1",
        "value": 2
      },
      {
        "id": "3",
        "measure": "smeFinalStageBids",
        "relatedLot": "1",
        "value": 0
      },
      {
        "id": "4",
        "measure": "vcseFinalStageBids",
        "relatedLot": "1",
        "value": 0
      }
    ]
  },
  "buyer": {
    "id": "GB-PPON-PHTN-1551-GCQH",
    "name": "British Council"
  },
  "date": "2025-08-25T16:48:39+01:00",
  "id": "051095-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-055b26",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "E20 1JQ",
        "region": "UKI41",
        "streetAddress": "1 Redman Place"
      },
      "contactPoint": {
        "email": "Beatriz.Calderon1@britishcouncil.org",
        "name": "Beatriz  Calderon"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - sub-central government",
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ],
        "url": "http://www.britishcouncil.org"
      },
      "id": "GB-PPON-PHTN-1551-GCQH",
      "identifier": {
        "id": "PHTN-1551-GCQH",
        "scheme": "GB-PPON"
      },
      "name": "British Council",
      "roles": [
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      ]
    },
    {
      "address": {
        "country": "US",
        "countryName": "United States",
        "locality": "Salem",
        "postalCode": "MA01970",
        "region": "US",
        "streetAddress": "10 Federal Street, Suite 210"
      },
      "contactPoint": {
        "email": "bwaxman@intead.com"
      },
      "details": {
        "scale": "large",
        "vcse": false
      },
      "id": "GB-PPON-PJHD-8764-MTVV",
      "identifier": {
        "id": "PJHD-8764-MTVV",
        "scheme": "GB-PPON"
      },
      "name": "International Education Advantage, LLC (Intead)",
      "roles": [
        "supplier"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "description": "Procuring these services will support the delivery of our annual Study UK plan for the USA by leveraging the expertise of an agency familiar with both the local market and the international education sector. This approach will enhance campaign effectiveness, reduce costs through better audience targeting, and improve efficiency by minimizing staff time required for implementation. It will also strengthen the quality of Study UK\u0027s digital presence in the USA, including on the British Council website, which is essential given our limited resources and small team.",
    "id": "ocds-h6vhtk-055b26",
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "id": "1",
        "status": "complete"
      }
    ],
    "procurementMethod": "open",
    "procurementMethodDetails": "Below threshold - open competition",
    "status": "complete",
    "title": "AM_742 Study UK Digital Campaign in the USA"
  }
}