PL0093 - Project THRIVE

{
  "awards": [
    {
      "id": "049746-2025-1",
      "relatedLots": [
        "1"
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-158338",
          "name": "First Essex Buses Limited"
        }
      ],
      "title": "Lot 1 - Route Specific Marketing"
    },
    {
      "id": "049746-2025-2",
      "relatedLots": [
        "3"
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-158338",
          "name": "First Essex Buses Limited"
        }
      ],
      "title": "Lot 3 - Better Information"
    },
    {
      "id": "049746-2025-3",
      "relatedLots": [
        "2"
      ],
      "status": "unsuccessful",
      "statusDetails": "discontinued",
      "title": "Lot 2 - Digital Only Promotion"
    },
    {
      "id": "049746-2025-4",
      "relatedLots": [
        "4"
      ],
      "status": "unsuccessful",
      "statusDetails": "discontinued",
      "title": "Lot 4 - Increased Frequency"
    }
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "measure": "bids",
        "relatedLot": "1",
        "value": 1
      },
      {
        "id": "2",
        "measure": "bids",
        "relatedLot": "3",
        "value": 2
      }
    ]
  },
  "buyer": {
    "id": "GB-FTS-4622",
    "name": "Essex County Council"
  },
  "contracts": [
    {
      "awardID": "049746-2025-1",
      "dateSigned": "2025-06-20T00:00:00+01:00",
      "id": "049746-2025-1",
      "status": "active",
      "title": "Lot 1 - Route Specific Marketing",
      "value": {
        "amount": 97000,
        "currency": "GBP"
      }
    },
    {
      "awardID": "049746-2025-2",
      "dateSigned": "2025-06-20T00:00:00+01:00",
      "id": "049746-2025-2",
      "status": "active",
      "title": "Lot 3 - Better Information",
      "value": {
        "amount": 160000,
        "currency": "GBP"
      }
    }
  ],
  "date": "2025-08-19T10:53:28+01:00",
  "id": "049746-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-04b53c",
  "parties": [
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "Chelmsford",
        "postalCode": "CM1 1QH",
        "region": "UKH3",
        "streetAddress": "County Hall, Market Road"
      },
      "contactPoint": {
        "email": "ryan.morley@essex.gov.uk",
        "name": "Mr Ryan Morley"
      },
      "details": {
        "buyerProfile": "https://www.essex.gov.uk/",
        "classifications": [
          {
            "description": "Regional or local authority",
            "id": "REGIONAL_AUTHORITY",
            "scheme": "TED_CA_TYPE"
          },
          {
            "description": "General public services",
            "id": "01",
            "scheme": "COFOG"
          }
        ],
        "url": "https://www.essex.gov.uk/"
      },
      "id": "GB-FTS-4622",
      "identifier": {
        "legalName": "Essex County Council"
      },
      "name": "Essex County Council",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "Chelmsford",
        "postalCode": "CM1 3AR",
        "region": "UKH3",
        "streetAddress": "Westway"
      },
      "details": {
        "scale": "large"
      },
      "id": "GB-FTS-158338",
      "identifier": {
        "legalName": "First Essex Buses Limited"
      },
      "name": "First Essex Buses Limited",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "WC2A 2LL",
        "streetAddress": "The Royal Courts of Justice, The Strand"
      },
      "id": "GB-FTS-8072",
      "identifier": {
        "legalName": "The High Court"
      },
      "name": "The High Court",
      "roles": [
        "reviewBody"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "classification": {
      "description": "Public road transport services",
      "id": "60112000",
      "scheme": "CPV"
    },
    "coveredBy": [
      "GPA"
    ],
    "description": "Project THRIVE - A research project that will investigate and evaluate a range of initiatives\nwhich aim to grow patronage on bus services.\nEssex County Council (ECC) has been allocated \u00a34.9m in 2023/24 and \u00a34.9m in 2024/25\nfrom Department for Transport (DfT) Bus Service Improvement Plan Plus (BSIP+) funding,\nthis BSIP+ funding will be used to support a range of initiatives that were set out in the Essex\nBus Service Improvement Plan.\nThe Thrive research project was originally set out in the Essex County Council Bus Service\nImprovement Plan 2021-2026 which was published in 2021. The aim of the Thrive research\nproject is to explore what targeted measures may drive growth in market town bus services.\nThis data led project will test a range of initiatives and assess which has the greatest impact\non driving passenger growth.\nECC must ensure that all funding conditions under the BSIP+ Funding agreement are\ncomplied with - As defined in the BSIP Memorandum of Understanding (MoU) :\n3.2 The Authority may use the funding to target it on the actions that they \u2013 and local\noperators through their Enhanced Partnership (where relevant) \u2013 believe will deliver the best\noverall outcomes in growing long term patronage, revenues and thus maintaining service\nlevels, whilst maintaining essential social and economic connectivity for local communities.\nIn some places that may involve ensuring existing connections are maintained (either by\nconventional services or DRT). Elsewhere it might be achieved through increasing the\nfrequency on key corridors or the operating hours of some services whilst reducing others; or\nreducing fares or introducing new local concessions to open up new markets and revenue.\n3.3 The funding must be spent on bus measures.\n3.6 The funding should not be used to support generic marketing or advertising costs that are not directly related to specific improvements (such as a fares change, or new services).\nECC intend to utilise a minimal SSQ which will assess Potential Supplier Information and\nExclusion Grounds.\nPlease Note - Due to the nature of the funding we are unable to provide an estimate of the\nvalue per Lot.",
    "id": "DN751265",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Public road transport services",
            "id": "60112000",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "region": "UKH3"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      },
      {
        "additionalClassifications": [
          {
            "description": "Public road transport services",
            "id": "60112000",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "region": "UKH3"
          }
        ],
        "id": "2",
        "relatedLot": "2"
      },
      {
        "additionalClassifications": [
          {
            "description": "Public road transport services",
            "id": "60112000",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "region": "UKH3"
          }
        ],
        "id": "3",
        "relatedLot": "3"
      },
      {
        "additionalClassifications": [
          {
            "description": "Public road transport services",
            "id": "60112000",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "region": "UKH3"
          }
        ],
        "id": "4",
        "relatedLot": "4"
      }
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "45",
              "name": "ITT Technical / Quality",
              "type": "quality"
            },
            {
              "description": "5",
              "name": "Social Value",
              "type": "quality"
            },
            {
              "description": "50",
              "type": "price"
            }
          ]
        },
        "description": "Lot 1 - Route Specific Marketing\nTargeted, route specific traditional marketing campaign, including route specific advertising, leaflet dropping and involvement of local councils to assist promotion (e.g. assist with promotion at transport hubs, tourist centres, etc).",
        "hasOptions": false,
        "id": "1",
        "status": "cancelled",
        "title": "Route Specific Marketing"
      },
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "45",
              "name": "ITT Technical / Quality",
              "type": "quality"
            },
            {
              "description": "5",
              "name": "Social Value",
              "type": "quality"
            },
            {
              "description": "50",
              "type": "price"
            }
          ]
        },
        "description": "Lot 2 - Digital Only Promotion\nDigital and social media only promotion / marketing\nPlease Note - The Authority elected not to award a contract for this Tender Lot.",
        "hasOptions": false,
        "id": "2",
        "status": "cancelled",
        "title": "Digital Only Promotion"
      },
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "45",
              "name": "ITT Technical / Quality",
              "type": "quality"
            },
            {
              "description": "5",
              "name": "Social Value",
              "type": "quality"
            },
            {
              "description": "50",
              "type": "price"
            }
          ]
        },
        "description": "Lot 3 - Better Information\nBetter information at every bus stop , through parishes, bus user groups, businesses,\nschools, clubs and communities.",
        "hasOptions": false,
        "id": "3",
        "status": "cancelled",
        "title": "Better Information"
      },
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "45",
              "name": "ITT Technical / Quality",
              "type": "quality"
            },
            {
              "description": "5",
              "name": "Social Value",
              "type": "quality"
            },
            {
              "description": "50",
              "type": "price"
            }
          ]
        },
        "description": "Lot 4 - Increased Frequency\nSuch as running the service every 30 minutes instead of hourly.\nPlease Note - The Authority elected not to award a contract for this Tender Lot.",
        "hasOptions": false,
        "id": "4",
        "status": "cancelled",
        "title": "Increased Frequency"
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure",
    "status": "complete",
    "title": "PL0093 - Project THRIVE"
  }
}