Buyer Name: S4C
Buyer Address: Canolfan S4C yr Egin, Caerfyrddin, UKL14, SA31 3EQ, United Kingdom
Contact Email: cyfreithiol_legal@s4c.cymru
Buyer Name: S4C
Buyer Address: Canolfan S4C yr Egin, Caerfyrddin, UKL14, SA31 3EQ, United Kingdom
Contact Email: cyfreithiol_legal@s4c.cymru
S4C, through this tender process, is seeking to appoint a company to recruit and maintain an online panel of adults (16+) comprising of Welsh speakers across the UK and non-Welsh speakers in Wales, and to conduct continuous surveys in relation to viewing and appreciation of S4C programmes, and overall measures for other channels and AV services. S4C wishes to appoint a provider to recruit and administer a panel of members of the public to provide estimates of viewing and audience appreciation data in connection with S4C programmes and content. The key elements of the services to be provided are: - The recruitment, management and administration of an online standalone representative panel sufficient to deliver daily adult (16+) samples of 375 Welsh speakers in Wales, 75 Welsh speakers in the rest of the UK and 150 non-Welsh speakers in Wales. - All recruitment must be conducted bilingually in Welsh and English, with Welsh at first contact for Welsh speakers. - Geographic and demographic representation of the panel to reflect population measures, with weighting to either census populations or BARB Establishment Survey populations (to be discussed). - Capture panellists’ daily consumption of all S4C’s programmes and content (live and catch-up), and ascertain their appreciation via a score attributed by them to each piece of viewed content. This includes S4C’s broadcast channel, all S4C content available on Clic and iPlayer, and S4C video content seen on third-party platforms (e.g. YouTube); and Newyddion S4C, S4C’s online news service. - The pre-broadcast and final daily schedules for S4C (and other channels and services as required) will need to be sourced from recognised industry providers. Post-TX logs from S4C as supplied to Barb should be used as the definitive programme and metadata source for final reporting. - Regular surveys to the panel to ascertain general PSM and other leading channel/service appreciation and attitudes, use of other media and services, and appreciation of other broadcasters’ programmes for occasional benchmarking, as agreed. - S4C will specify different ad-hoc questions from time to time to be served to the panel, on average once a month. - Reporting will be regular – daily where practicable, at least weekly – and encompass aggregated tabulations, respondent-level data and a query system. - Each member of the panel shall be contacted bilingually or in the language of their choice, Welsh or English, and all communication & documentation shall be bilingual or in the language of the panellist’s choice. - Surveys shall be conducted online in accordance with a relevant industry body’s best practice (such as the Market Research Society). - All practicable steps should be taken to exclude individuals in households in which anyone is connected to the media industry in Wales. - The successful tenderer shall ensure that at least one staff member is a Welsh speaker to provide Welsh language services and deal with any questions or queries from panel members. - The organisation providing the service must abide a relevant industry society’s Code of Conduct in relation to the provision of these services to and on behalf of S4C (for example the MRS Code of Conduct). For further information please see the attached documents.
External Link: https://www.find-tender.service.gov.uk/Notice/049737-2025
Link Description: Tender notice on Find a Tender
Lot 1 Status: active
Lot 1 Value: GBP 1,250,000
Lot 1 Value (Gross): GBP 1,500,000
Lot 1 Contract Start: 2025-10-29T00:00:00+00:00
Lot 1 Contract End: 2029-10-29T23:59:59+00:00
Lot 1 Award Criterion (quality): Recruitment and replenishment of a suitable panel (16%)
Lot 1 Award Criterion (quality): Management and administration of the panel (12%)
Lot 1 Award Criterion (quality): Optimising responses (14%)
Lot 1 Award Criterion (quality): Data management, provision and reporting methods (20%)
Lot 1 Award Criterion (quality): Data Protection Systems (4%)
Lot 1 Award Criterion (cost): Fee (30%)
Lot 1 Award Criterion (quality): Payment Schedule (4%)
Document Description: Invitation to Tender for the provision of Viewing and Audience Appreciation Data Services
Document Description: APPENDIX 1_Draft Contract
Document Description: APPENDIX 3_Basic Information Form
Document Description: Gwahoddiad i Dendro ar gyfer darparu Gwasanaethau Data Gwylio a Gwerthfawrogiad y Gynulleidfa
Document Description: ATODIAD 1_Cytundeb Drafft
Document Description: ATODIAD 3_Ffurflen Wybodaeth Sylfaenol
Document Description: Not published
Document Description: Tender notice on Find a Tender
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"description": "S4C, through this tender process, is seeking to appoint a company to recruit and maintain an online panel of adults (16+) comprising of Welsh speakers across the UK and non-Welsh speakers in Wales, and to conduct continuous surveys in relation to viewing and appreciation of S4C programmes, and overall measures for other channels and AV services. \nS4C wishes to appoint a provider to recruit and administer a panel of members of the public to provide estimates of viewing and audience appreciation data in connection with S4C programmes and content.\nThe key elements of the services to be provided are:\n-\tThe recruitment, management and administration of an online standalone representative panel sufficient to deliver daily adult (16+) samples of 375 Welsh speakers in Wales, 75 Welsh speakers in the rest of the UK and 150 non-Welsh speakers in Wales.\n-\tAll recruitment must be conducted bilingually in Welsh and English, with Welsh at first contact for Welsh speakers.\n-\tGeographic and demographic representation of the panel to reflect population measures, with weighting to either census populations or BARB Establishment Survey populations (to be discussed).\n-\tCapture panellists\u2019 daily consumption of all S4C\u2019s programmes and content (live and catch-up), and ascertain their appreciation via a score attributed by them to each piece of viewed content. This includes S4C\u2019s broadcast channel, all S4C content available on Clic and iPlayer, and S4C video content seen on third-party platforms (e.g. YouTube); and Newyddion S4C, S4C\u2019s online news service.\n-\tThe pre-broadcast and final daily schedules for S4C (and other channels and services as required) will need to be sourced from recognised industry providers. Post-TX logs from S4C as supplied to Barb should be used as the definitive programme and metadata source for final reporting.\n-\tRegular surveys to the panel to ascertain general PSM and other leading channel/service appreciation and attitudes, use of other media and services, and appreciation of other broadcasters\u2019 programmes for occasional benchmarking, as agreed.\n-\tS4C will specify different ad-hoc questions from time to time to be served to the panel, on average once a month.\n-\tReporting will be regular \u2013 daily where practicable, at least weekly \u2013 and encompass aggregated tabulations, respondent-level data and a query system.\n-\tEach member of the panel shall be contacted bilingually or in the language of their choice, Welsh or English, and all communication \u0026 documentation shall be bilingual or in the language of the panellist\u2019s choice.\n-\tSurveys shall be conducted online in accordance with a relevant industry body\u2019s best practice (such as the Market Research Society). \n-\tAll practicable steps should be taken to exclude individuals in households in which anyone is connected to the media industry in Wales.\n-\tThe successful tenderer shall ensure that at least one staff member is a Welsh speaker to provide Welsh language services and deal with any questions or queries from panel members.\n-\tThe organisation providing the service must abide a relevant industry society\u2019s Code of Conduct in relation to the provision of these services to and on behalf of S4C (for example the MRS Code of Conduct).\nFor further information please see the attached documents.",
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"title": "Viewing and Audience Appreciation Data Services / Gwasanaeth Data Gwylio a Gwerthfawrogiad y Gynulleidfa",
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