BED-9 - Bath College - Media Buying, Planning & Digital Marketing Services

{
  "buyer": {
    "id": "GB-UKPRN-10001465",
    "name": "Bath College"
  },
  "date": "2025-08-14T14:41:04+01:00",
  "id": "048811-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-0586fc",
  "parties": [
    {
      "additionalIdentifiers": [
        {
          "id": "PVHZ-7995-LJXV",
          "scheme": "GB-PPON"
        }
      ],
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "BATH",
        "postalCode": "BA1 1UP",
        "region": "UKK12",
        "streetAddress": "Avon Street"
      },
      "contactPoint": {
        "email": "laura.king@bathcollege.ac.uk"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - sub-central government",
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ]
      },
      "id": "GB-UKPRN-10001465",
      "identifier": {
        "id": "10001465",
        "scheme": "GB-UKPRN"
      },
      "name": "Bath College",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tenderUpdate"
  ],
  "tender": {
    "aboveThreshold": false,
    "description": "Overview\nBath College is inviting proposals from experienced media and marketing agencies to support our in-house marketing team with media buying, planning, and digital marketing services. This includes both traditional and digital advertising channels.\n- Contract Duration: 24 months\n- Possible Extension: 12 months (subject to performance review)\n- Estimated Annual Value: \u00a3100,000 (including VAT)\n- Location Focus: Bath and North Somerset\nWe are looking for a partner who can deliver value for money, demonstrate creativity and strategic thinking, and work collaboratively with our team to enhance our visibility and engagement across the region.\nWhat We Need\nWe are seeking a full-service media partner who can:\n- Plan and buy media across a wide range of platforms, including:\n- Billboards (paper and digital)\n- Bus and rail station ads\n- Cinema and poster sites\n- Radio and TV advertising\n- Print (leaflets, brochures)\n- Experiential and event marketing\n- Door drops and telemarketing\n- Support digital marketing, including:\n- Paid ad campaigns (Google, social media, etc.)\n- Strategic input and campaign planning\n- Ad hoc digital support and training for our team\n- Collaborate closely with our in-house marketing and digital teams to:\n- Align campaigns with our brand and goals\n- Share insights and performance data\n- Provide creative feedback and asset reviews\n- Deliver quarterly reviews to evaluate campaign performance, identify improvements, and plan future activity.\nWe value a partner who is proactive, strategic, and committed to a long-term relationship-not just a transactional service provider.\nKey Requirements\nYour proposal should clearly demonstrate:\n- Relevant experience in media buying and planning, especially in the education or public sector.\n- Digital marketing expertise, including training and upskilling internal teams.\n- Understanding of brand strategy and how to integrate offline and online campaigns.\n- Collaborative approach, with clear communication and dedicated account management.\n- Transparent pricing, including any rebates or markups from media owners.\nWe also expect a commitment to sustainability, equality, diversity, and inclusion, in line with Bath College\u0027s values.\nSubmission Checklist\nTo be considered, your submission must include:\nResponses to Quality and Social Value Questions, see attached documents\nCompleted Pricing Document, see attached documents\nSigned Conflict of Interest Declaration, see attached documents\nFor full information regarding this tender, please review all attached documents.",
    "documents": [
      {
        "description": "ZIP file includes following:\nInvitation to tender (BED-9)\nConflict of Interest\nMedia Buying Tender Quality Questions\nTimeline",
        "documentType": "biddingDocuments",
        "format": "application/x-zip-compressed",
        "id": "A-4254",
        "url": "https://www.find-tender.service.gov.uk/Notice/Attachment/A-4254"
      },
      {
        "datePublished": "2025-08-14T14:41:04+01:00",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "048811-2025",
        "noticeType": "UK4",
        "url": "https://www.find-tender.service.gov.uk/Notice/048811-2025"
      }
    ],
    "enquiryPeriod": {
      "endDate": "2025-08-24T23:59:00+01:00"
    },
    "id": "BED-9",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Advertising and marketing services",
            "id": "79340000",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UK"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "awardCriteria": {
          "description": "Please review document titled: Media Buying Tender Quality Questions for full breakdown of criteria."
        },
        "contractPeriod": {
          "endDate": "2027-09-30T23:59:59+01:00",
          "startDate": "2025-10-01T00:00:00+01:00"
        },
        "id": "1",
        "status": "active",
        "suitability": {
          "sme": true
        },
        "value": {
          "amountGross": 100000,
          "currency": "GBP"
        }
      }
    ],
    "mainProcurementCategory": "services",
    "otherRequirements": {
      "reservedParticipationLocation": {
        "description": null,
        "gazetteer": {
          "identifiers": [
            "K02000001"
          ],
          "scheme": "GB-ONS"
        }
      }
    },
    "procurementMethod": "open",
    "procurementMethodDetails": "Below threshold - open competition",
    "status": "active",
    "submissionMethodDetails": "Please submit all questions to: Laura.King@bathcollege.ac.uk (Finance \u0026 Contract Business Partner), these will be forwarded to relevant parties.\nBid submissions to be sent to Procurement@bathcollege.ac.uk",
    "submissionTerms": {
      "electronicSubmissionPolicy": "notAllowed"
    },
    "techniques": {
      "frameworkAgreement": {
        "description": "Proposals will be evaluated based on the following weighted criteria:\nMedia Buying \u0026 Digital Expertise - 60%\nSocial Value (e.g. local impact, apprenticeships) - 10%\nPresentation (for shortlisted bidders) -10%\nPricing (value for money, transparency) - 20%\nShortlisted bidders will be invited to present their approach to a live brief related to our recruitment campaign.\nMore information can be found in attached documents.",
        "method": "withReopeningCompetition",
        "type": "closed"
      },
      "hasFrameworkAgreement": true
    },
    "tenderPeriod": {
      "endDate": "2025-08-31T23:59:00+01:00"
    },
    "title": "BED-9 - Bath College - Media Buying, Planning \u0026 Digital Marketing Services",
    "value": {
      "amountGross": 100000,
      "currency": "GBP"
    }
  }
}