FRA084 - Creative Services Framework

{
  "buyer": {
    "id": "GB-PPON-PCTJ-5948-ZJZV",
    "name": "Waste \u0026 Resources Action Programme"
  },
  "date": "2025-08-11T19:05:17+01:00",
  "id": "047801-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-05858f",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Banbury",
        "postalCode": "OX16 5BH",
        "region": "UKJ14",
        "streetAddress": "Ground Floor, Blenheim Court, 19 George Street"
      },
      "contactPoint": {
        "email": "procurement@wrap.org.uk",
        "name": "Procurement Lead",
        "telephone": "01295 584100"
      },
      "details": {
        "classifications": [
          {
            "description": "Public undertaking",
            "id": "publicUndertaking",
            "scheme": "UK_CA_TYPE"
          }
        ]
      },
      "id": "GB-PPON-PCTJ-5948-ZJZV",
      "identifier": {
        "id": "PCTJ-5948-ZJZV",
        "scheme": "GB-PPON"
      },
      "name": "Waste \u0026 Resources Action Programme",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tender"
  ],
  "tender": {
    "aboveThreshold": true,
    "awardPeriod": {
      "endDate": "2025-10-06T23:59:59+01:00"
    },
    "description": "WRAP is seeking to establish a Creative Services Framework to support our in-house Marketing \u0026 Communications team and wider organisation. The framework will provide overflow capacity and access to specialist expertise for creative services across digital and print media. This ITT invites qualified freelancers and multi-disciplinary agencies to tender for inclusion in the framework. WRAP aims to contract with both individual providers and retained agencies for flexible, responsive and high-quality creative support. \nThe Creative Services Framework has 3 distinct lots: Graphic Design \u0026 Artworking (Lot 1), Video, Animation \u0026 Photography (Lot 2), Brand \u0026 Campaign Development (Lot 3). It is acceptable for a supplier to sit within multiple Lots. \nThe fast-paced nature of our campaigns and activities requires a trusted pool of creative suppliers capable of delivering high-impact work on short timelines. This ITT follows a pre-market engagement (April 2025) and reflects the needs and structure informed by that exercise.\nFor more information about this opportunity, please visit the Delta eSourcing portal at: \nhttps://www.delta-esourcing.com/tenders/UK-UK-Banbury:-Advertising-and-marketing-services./V7S6846CDJ\nTo respond to this opportunity, please click here: \nhttps://www.delta-esourcing.com/respond/V7S6846CDJ",
    "documents": [
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      },
      {
        "documentType": "biddingDocuments",
        "format": "application/pdf",
        "id": "A-4190",
        "url": "https://www.find-tender.service.gov.uk/Notice/Attachment/A-4190"
      },
      {
        "datePublished": "2025-08-11T19:05:17+01:00",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "047801-2025",
        "noticeType": "UK4",
        "url": "https://www.find-tender.service.gov.uk/Notice/047801-2025"
      }
    ],
    "enquiryPeriod": {
      "endDate": "2025-08-22T23:45:00+01:00"
    },
    "id": "CTC000-GEN",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Business services: law, marketing, consulting, recruitment, printing and security",
            "id": "79000000",
            "scheme": "CPV"
          },
          {
            "description": "Graphic design services",
            "id": "79822500",
            "scheme": "CPV"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      },
      {
        "additionalClassifications": [
          {
            "description": "Photographic and ancillary services",
            "id": "79960000",
            "scheme": "CPV"
          }
        ],
        "id": "2",
        "relatedLot": "2"
      },
      {
        "additionalClassifications": [
          {
            "description": "Advertising and marketing services",
            "id": "79340000",
            "scheme": "CPV"
          }
        ],
        "id": "3",
        "relatedLot": "3"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "name": "Price",
              "numbers": [
                {
                  "number": 25,
                  "weight": "percentageExact"
                }
              ],
              "type": "price"
            },
            {
              "name": "Written Proposal - Creative Approach \u0026 Strategic Understanding",
              "numbers": [
                {
                  "number": 65,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "name": "Social Value",
              "numbers": [
                {
                  "number": 10,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2027-10-26T23:59:59+01:00",
          "maxExtentDate": "2033-10-24T23:59:59+01:00",
          "startDate": "2025-10-27T00:00:00+00:00"
        },
        "description": "WRAP are looking to work with both individual freelancers and retained agencies for flexible, responsive and high-quality creative support. Working closely with our inhouse creative, marketing \u0026 delivery teams Lot 1 (Graphic Design \u0026 Artworking) will provide overflow capacity and access to specialist expertise for design services across digital and print media. Work packages will range in scope and span both longer-term strategic projects and quick turnaround tactical needs.",
        "hasRenewal": true,
        "id": "1",
        "renewal": {
          "description": "This procurement is for Framework 1. WRAP intends to operate this open framework model for a maximum period of eight (8) years in total, through successive framework procurements approximately every two (2) years. Bidders appointed to Framework 1 will be appointed for the term stated in the Framework Agreement only. Participation in any subsequent frameworks will require participation in a new procurement process."
        },
        "status": "active",
        "suitability": {
          "sme": true,
          "vcse": true
        },
        "title": "Graphic Design \u0026 Artworking",
        "value": {
          "amountGross": 800000.0,
          "currency": "GBP"
        }
      },
      {
        "awardCriteria": {
          "criteria": [
            {
              "name": "Price",
              "numbers": [
                {
                  "number": 25,
                  "weight": "percentageExact"
                }
              ],
              "type": "price"
            },
            {
              "name": "Written Proposal - Creative Approach \u0026 Strategic Understanding",
              "numbers": [
                {
                  "number": 65,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "name": "Social Value",
              "numbers": [
                {
                  "number": 10,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2027-10-26T23:59:59+01:00",
          "maxExtentDate": "2033-10-24T23:59:59+01:00",
          "startDate": "2025-10-27T00:00:00+00:00"
        },
        "description": "WRAP requires videographers, animators and photographers to produce high-quality, engaging visual content. Outputs must be tailored for multi-channel delivery (e.g. social, web, events), supporting programme promotion, stakeholder engagement, and public behaviour change campaigns. \nWRAP anticipates appointing:\n\u2022 Up to 2 retained agencies (for strategic or high-volume projects)\n\u2022 Up to 5 freelancers (for flexible, ad-hoc support)",
        "hasRenewal": true,
        "id": "2",
        "renewal": {
          "description": "This procurement is for Framework 1. WRAP intends to operate this open framework model for a maximum period of eight (8) years in total, through successive framework procurements approximately every two (2) years. Bidders appointed to Framework 1 will be appointed for the term stated in the Framework Agreement only. Participation in any subsequent frameworks will require participation in a new procurement process."
        },
        "status": "active",
        "suitability": {
          "sme": true,
          "vcse": true
        },
        "title": "Video, Animation \u0026 Photography",
        "value": {
          "amountGross": 800000.0,
          "currency": "GBP"
        }
      },
      {
        "awardCriteria": {
          "criteria": [
            {
              "name": "Price",
              "numbers": [
                {
                  "number": 25,
                  "weight": "percentageExact"
                }
              ],
              "type": "price"
            },
            {
              "name": "Written Proposal - Creative Approach \u0026 Strategic Understanding",
              "numbers": [
                {
                  "number": 65,
                  "weight": "percentageExact"
                }
              ],
              "type": "price"
            },
            {
              "name": "Social Value",
              "numbers": [
                {
                  "number": 10,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2027-10-26T23:59:59+01:00",
          "maxExtentDate": "2033-10-24T23:59:59+01:00",
          "startDate": "2025-10-27T00:00:00+00:00"
        },
        "description": "Development of creative campaign concepts, messaging and branding. This includes strategic input, creation of visual identities, campaign planning, and the development of compelling assets to engage target audiences, build brand and drive behaviour change. \nWRAP anticipates appointing:\n\u2022 Up to 3 retained agencies",
        "hasRenewal": true,
        "id": "3",
        "renewal": {
          "description": "This procurement is for Framework 1. WRAP intends to operate this open framework model for a maximum period of eight (8) years in total, through successive framework procurements approximately every two (2) years. Bidders appointed to Framework 1 will be appointed for the term stated in the Framework Agreement only. Participation in any subsequent frameworks will require participation in a new procurement process."
        },
        "status": "active",
        "suitability": {
          "sme": true,
          "vcse": true
        },
        "title": "Brand \u0026 Campaign Development",
        "value": {
          "amountGross": 800000.0,
          "currency": "GBP"
        }
      }
    ],
    "mainProcurementCategory": "services",
    "participationFees": [
      {
        "description": "0",
        "id": "ocds-h6vhtk-05858f",
        "type": [
          "win"
        ]
      }
    ],
    "procedure": {
      "features": "Pre Qualification via Delta Questionnaire\nStage 1 Selection Questionnaire (SQ) - Any company/individual may submit evidence of experience, technical ability and expertise via Case Studies.\nStage 2 Invitation to Tender (ITT) - Only shortlisted suppliers will be invited to submit a bid/proposal, each lot being applied for require a separate written submission."
    },
    "procurementMethod": "open",
    "procurementMethodDetails": "Competitive flexible procedure",
    "status": "active",
    "submissionMethodDetails": "https://www.delta-esourcing.com/",
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed",
      "languages": [
        "en"
      ]
    },
    "techniques": {
      "frameworkAgreement": {
        "description": "Stage 1 Selection Questionnaire Stage: Case Studies to evidence experience, technical ability and expertise will be scored \u0026 evaluated to shortlist Suppliers to Stage 2 ITT, which will require Pricing via  Composite Day Rate (25%), Written Proposal containing a Creative Task (65%) and Social Value (10%).\nOnce the framework contracts have been awarded, WRAP project teams will be able to call off from the framework using one of the following processes:\nDirect Award \n\u2022 Assignments may be awarded by direct award if the value of the brief is less than \u00a330k for agency suppliers and \u00a315k for freelancers. \n\u2022 We will implement a hybrid ranked / unranked Direct Award approach, allowing the Project Team to allocate awards based on specific project needs, as well as a predetermined ranking, if required. This method ensures flexibility and responsiveness to unique project requirements.\n\u2022 Award Criteria may include, but is not limited to:\n\u25aa Specialism, skillset and experience\n\u25aa Price\n\u25aa Location\n\u25aa Day Rate\n\u2022 To maintain fairness and transparency, each award decision will be thoroughly justified based on the above criteria.\nMini Competition / Invitation to Further Competition\n\u2022 When a mini competition is carried out, all suppliers within the relevant Lot will be invited to bid for the requirement.\n\u2022 Suppliers will be evaluated against the criteria included in the mini competition documents and the highest scoring supplier will be awarded the contract.\n\u2022 When required, WRAP reserves the right to add pitch meetings as a layer of further competition",
        "isOpenFrameworkScheme": true,
        "maximumParticipants": 12,
        "method": "withAndWithoutReopeningCompetition",
        "openFrameworkSchemeEndDate": "2033-10-24T23:59:59+01:00",
        "type": "closed"
      },
      "hasFrameworkAgreement": true
    },
    "tenderPeriod": {
      "endDate": "2025-09-26T23:45:00+01:00"
    },
    "title": "FRA084 - Creative Services Framework",
    "value": {
      "amountGross": 2400000.0,
      "currency": "GBP"
    }
  }
}