Buyer Name: Queen's University Belfast
Buyer Address: University Road, Belfast, UKN, BT7 1NN, United Kingdom
Contact Email: f.toh@qub.ac.uk
QUB/2670/25 Contract for Advertising and Communication Campaigns (Rest of World Market)
Buyer Contact Info
Status
complete
complete
Procedure
open
open
Value
3500000.0 GBP
3500000.0 GBP
Published
11 Aug 2025, 17:34
11 Aug 2025, 17:34
Deadline
n/a
n/a
Contract Start
n/a
n/a
Contract End
n/a
n/a
Category
services
services
CPV
79341400 - Advertising campaign services
79341400 - Advertising campaign services
Region
n/a
n/a
Awarded To
Akerolabs Ltd, Krow Agency Limited
Akerolabs Ltd, Krow Agency Limited
Official Source
Open Find a Tender
Open Find a Tender
Description
The University has a requirement for a marketing partner to support the Global Marketing and Reputation teams achieve the goals and recruitment objectives set out in Strategy 2030. This requirement has been split into two Lots. Economic Operators can submit a tender response for either Lot 1 or Lot 2 or both Lots.Lot 1 – Appointment of an International Digital Marketing Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).Lot 2 – Appointment of an International Out of Home Media Buying Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).
Linked Documents
No linked documents found for this notice.
Opportunity Context
Lots
Lot Title: Appointment of an International Digital Marketing Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (
Lot Description: Lot 1The agency will be responsible for: • Development and implementation of multi-channel digital marketing campaigns in international markets (North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).• Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house marketing and recruitment teams to inform planning, delivery and to optimise marketing performance.
Lot 1 Status: cancelled
Lot 1 Has Options: Yes
Lot 1 Options: 1 year, subject to a satisfactory review with the option to extend the Contract for a further 48 months.
Lot 1 Award Criterion (quality): Technical
Lot Title: Appointment of an International Out of Home Media Buying Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan A
Lot Description: The agency will be responsible for: • Planning and buying of out of home campaigns in international markets North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).. This will include researching the opportunities, identifying target audience media consumption habits, assessing environmental factors that could impact on campaign delivery and media buying. • Robust reporting and advice on out of home opportunities for the University to inform future planning and buying.
Lot 2 Status: cancelled
Lot 2 Has Options: Yes
Lot 2 Options: 1 year, subject to a satisfactory review with the option to extend the Contract for a further 48 months.
Lot 2 Award Criterion (quality): Technical
Contracts
Contract Title: Contract for Advertising and Communication Campaigns (Rest of World Markets), Lot 1 – Appointment of an International Digital Marketing and Communications Partner
Contract Title: Contract for Advertising and Communication Campaigns (Rest of World Markets), Lot 2 – Contract for an out of home planning and buying partner
Awards
Award Title: Contract for Advertising and Communication Campaigns (Rest of World Markets), Lot 1 – Appointment of an International Digital Marketing and Communications Partner
Award Title: Contract for Advertising and Communication Campaigns (Rest of World Markets), Lot 2 – Contract for an out of home planning and buying partner
Raw Notice JSON
Expand raw payload
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"title": "QUB/2670/25 Contract for Advertising and Communication Campaigns (Rest of World Market)"
}
}