Media Buying, Advertising and Planning Support for Campaign Delivery

{
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        "value": 1
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  "buyer": {
    "id": "GB-FTS-152560",
    "name": "West Midlands Combined Authority"
  },
  "contracts": [
    {
      "awardID": "044592-2025-1",
      "dateSigned": "2025-07-25T00:00:00+01:00",
      "id": "044592-2025-1",
      "status": "active",
      "value": {
        "amount": 2045000.0,
        "currency": "GBP"
      }
    }
  ],
  "date": "2025-07-31T10:01:30+01:00",
  "id": "044592-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-0569cc",
  "parties": [
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        "locality": "Birmingham",
        "postalCode": "B193SD",
        "region": "UKG31",
        "streetAddress": "16 Summer Lane"
      },
      "contactPoint": {
        "email": "katie.griffin@WMCA.org.uk"
      },
      "details": {
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            "id": "REGIONAL_AUTHORITY",
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    {
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        "locality": "London",
        "region": "UKG3"
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        "scheme": "GB-COH"
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      "identifier": {
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      "id": "79341400",
      "scheme": "CPV"
    },
    "coveredBy": [
      "GPA"
    ],
    "description": "West Midlands Combined Authority requires the support of a Media Planning, Buying and Advertising Agency to support WMCA in the delivery of its Organisations Communications Campaign\u0027s across the region. \nThis contract has been awarded via a compliant direct award to Constellia, subcontracting the service to BBJ\u0026K via the Agri-EPI Centre Neutral Vendor Framework for Multi Specialism Services.\nThe contract will run from 1st April 2025 - 30th November 2025.",
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    "items": [
      {
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          {
            "description": "Advertising campaign services",
            "id": "79341400",
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        "relatedLot": "1"
      }
    ],
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      "scheme": "CELEX"
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      {
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          ]
        },
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        "hasOptions": false,
        "id": "1",
        "status": "cancelled"
      }
    ],
    "mainProcurementCategory": "services",
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    "procurementMethodRationaleClassifications": [
      {
        "description": "The procurement falls outside the scope of application of the directive",
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL"
      }
    ],
    "status": "complete",
    "title": "Media Buying, Advertising and Planning Support for Campaign Delivery"
  }
}