Creative Development & Design Framework

{
  "buyer": {
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    "name": "University of Huddersfield"
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  "date": "2025-07-28T09:15:26+01:00",
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        "postalCode": "HD1 3DH",
        "region": "UKE44",
        "streetAddress": "Queensgate"
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        "name": "Claire Gunton"
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    "description": "The University of Huddersfield intends to establish a multi-supplier framework agreement for the supply of Creative Development and Design Services. \nThe framework will consist of two lots:\nLot 1: Creative development and design delivery for the University brand, plus Undergraduate (UG) sub-brand\nLot 2: All other Audience sub-brand creative development and design delivery (non-UG)\nFor more information about this opportunity, please visit the Delta eSourcing portal at: \nhttps://neupc.delta-esourcing.com/tenders/UK-UK-Huddersfield:-Marketing-services./29N5648P98\nTo respond to this opportunity, please click here: \nhttps://neupc.delta-esourcing.com/respond/29N5648P98",
    "documents": [
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        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
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      {
        "datePublished": "2025-07-28T09:15:26+01:00",
        "description": "Tender notice on Find a Tender",
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        "format": "text/html",
        "id": "043298-2025",
        "noticeType": "UK4",
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      }
    ],
    "enquiryPeriod": {
      "endDate": "2025-08-22T12:00:00+01:00"
    },
    "id": "HUD-MAR-019",
    "items": [
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            "description": "Marketing services",
            "id": "79342000",
            "scheme": "CPV"
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            "countryName": "United Kingdom",
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        "id": "1",
        "relatedLot": "1"
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            "countryName": "United Kingdom",
            "region": "UKE44"
          }
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        "id": "2",
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    "legalBasis": {
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      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
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    "lots": [
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          "criteria": [
            {
              "description": "As per ITT",
              "name": "Tender Specific Questions",
              "numbers": [
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                  "number": 15,
                  "weight": "percentageExact"
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              ],
              "type": "quality"
            },
            {
              "description": "As per ITT",
              "name": "Building an Effective Partnership \u0026 Capacity Management",
              "numbers": [
                {
                  "number": 12.5,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "description": "As per ITT",
              "name": "Account Structure \u0026 Experience",
              "numbers": [
                {
                  "number": 12.5,
                  "weight": "percentageExact"
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              ],
              "type": "quality"
            },
            {
              "description": "As per ITT",
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              "type": "quality"
            },
            {
              "description": "As per ITT",
              "name": "Creative Brief - Proposed Approach Narrative",
              "numbers": [
                {
                  "number": 10,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "description": "As per ITT",
              "name": "Creative Brief - Presentation",
              "numbers": [
                {
                  "number": 15,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "description": "As per ITT",
              "name": "Creative Brief \u2013 Itemised Quote / Pricing Response",
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                {
                  "number": 15,
                  "weight": "percentageExact"
                }
              ],
              "type": "price"
            },
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              "name": "Standard Rates \u0026 Future Pricing/Inflation",
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                }
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          "maxExtentDate": "2029-10-12T23:59:59+01:00",
          "startDate": "2025-10-13T00:00:00+01:00"
        },
        "description": "The University is in the process of developing a new brand strategy, following a piece of brand perceptions research. \nThe successful supplier will deliver the creative development and design elements for all high-profile undergraduate student recruitment campaigns, including collateral to be used in large-scale, multi-channel advertising campaigns, web content, print material etc. \nThe successful supplier will be expected to develop a campaign guidelines document for use by internal colleagues and agencies on the Graphic Design and Art Working framework , who may develop small-scale items that support undergraduate activity.\nThe successful supplier may work on the visual development of the University brand and the University brand guidelines.",
        "hasRenewal": true,
        "id": "1",
        "renewal": {
          "description": "The agreement will have an initial duration of 2 years, with the option to extend for a further period of 2 years, subject to continued satisfactory performance and pricing. The maximum agreement term is 4 years."
        },
        "selectionCriteria": {
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              "description": "As set out in Invitation to Tender documents",
              "type": "economic"
            },
            {
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              "type": "technical"
            }
          ]
        },
        "status": "active",
        "suitability": {
          "sme": true
        },
        "title": "Creative development and design delivery for the University brand, plus Undergraduate (UG) sub-brand",
        "value": {
          "amount": 1250000.0,
          "amountGross": 1500000.0,
          "currency": "GBP"
        }
      },
      {
        "awardCriteria": {
          "criteria": [
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              "description": "As per ITT",
              "name": "Tender Specific Questions",
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                  "weight": "percentageExact"
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              ],
              "type": "quality"
            },
            {
              "description": "As per ITT",
              "name": "Building an Effective Partnership \u0026 Capacity Management",
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                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "description": "As per ITT",
              "name": "Account Structure \u0026 Experience",
              "numbers": [
                {
                  "number": 12.5,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "description": "As per ITT",
              "name": "Added Value \u0026 Sustainability",
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                {
                  "number": 5,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "description": "As per ITT",
              "name": "References",
              "numbers": [
                {
                  "number": 5,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "description": "As per ITT",
              "name": "Creative Brief - Proposed Approach Narrative",
              "numbers": [
                {
                  "number": 10,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "description": "As per ITT",
              "name": "Creative Brief - Presentation",
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                  "number": 15,
                  "weight": "percentageExact"
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              ],
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            },
            {
              "description": "As per ITT",
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              ],
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              "name": "Standard Rates \u0026 Future Pricing/Inflation",
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                {
                  "number": 10,
                  "weight": "percentageExact"
                }
              ],
              "type": "price"
            }
          ]
        },
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          "startDate": "2025-10-13T00:00:00+01:00"
        },
        "description": "Suppliers work with Postgraduate, Distance Learning and International Marketing Teams to deliver the creative development and design elements for related student recruitment campaigns, including collateral to be used in digital advertising campaigns, web content, print material etc. \nThe supplier will be expected to develop a campaign guidelines document for use by internal colleagues and agencies on the Graphic Design and Art Working framework, who may develop small-scale items that support audience-specific activity.\nThere may also be opportunity to work with organisational departments to create sub-brands for internal use e.g. Student Services.",
        "hasRenewal": true,
        "id": "2",
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        },
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          "criteria": [
            {
              "description": "As set out in Invitation to Tender documents",
              "type": "economic"
            },
            {
              "description": "Tender Specific Questions are incorporated to ascertain a tenderers ability to meet the University\u2019s minimum expectations with regards to Innovative creative development and design, a digital-first approach, excellent client management. \nTenderers which do not achieve the declared \u2018total minimum score to proceed\u2019 will be excluded from further evaluation.",
              "type": "technical"
            }
          ]
        },
        "status": "active",
        "suitability": {
          "sme": true
        },
        "title": "All other Audience sub-brand creative development and design delivery (non-UG)",
        "value": {
          "amount": 160000.0,
          "amountGross": 192000.0,
          "currency": "GBP"
        }
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure",
    "status": "active",
    "submissionMethodDetails": "https://neupc.delta-esourcing.com",
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      "electronicSubmissionPolicy": "allowed",
      "languages": [
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        "description": "Call-off contracts will be awarded by both direct award and quotations.",
        "method": "withAndWithoutReopeningCompetition",
        "type": "closed"
      },
      "hasFrameworkAgreement": true
    },
    "tenderPeriod": {
      "endDate": "2025-08-29T12:00:00+01:00"
    },
    "title": "Creative Development \u0026 Design Framework",
    "value": {
      "amount": 1410000.0,
      "amountGross": 1692000.0,
      "currency": "GBP"
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  }
}