Contract award notice -Home electrification details survey

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  "tender": {
    "description": "To enable the decarbonisation of homes we have a critical need to track public attitudes with as\nmany sources of insight as possible. We gather insight from the Public Attitudes Tracker on\nattitudes towards heat pumps, but this is only yearly. Comms also gather insight through focus\ngroups but can only do this sporadically as doing so is expensive.\nThe Home Electrification Tracker Survey is a public attitudes tracking dashboard developed by\nElectrify Research. The dashboard uses a quarterly survey of owner-occupiers in the UK, USA,\nGermany and France with sample sizes of around 1,000 in each country per wave. The questions\nin the survey track attitudes towards Net Zero, EVs, heat pumps, solar PV, batteries, perceived\nbenefits and drawbacks of these technologies and common misconceptions. There is a lot of\nuseful information across technologies in here with a level of detail that, following investigation, we\ndo not have in our existing sources.\nBy procuring this research we will be able to complement our existing insight sources with more\ngranular detail that will give us a more well rounded view of public opinion and ensure we can\ntrack progress towards raising awareness and understanding of the heat transition",
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    "title": "Contract award notice -Home electrification details survey"
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