Water Efficiency Campaign (WEC)

{
  "buyer": {
    "id": "GB-PPON-PPCX-7855-VXBT",
    "name": "The Water Services Regulation Authority"
  },
  "date": "2025-07-18T11:20:08+01:00",
  "id": "041232-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-0550fa",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Birmingham",
        "postalCode": "B5 4UA",
        "region": "UKG31",
        "streetAddress": "Ofwat, Centre City Tower, 7 Hill Street"
      },
      "contactPoint": {
        "email": "WECprocurement@ofwat.gov.uk"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - central government",
            "id": "publicAuthorityCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ]
      },
      "id": "GB-PPON-PPCX-7855-VXBT",
      "identifier": {
        "id": "PPCX-7855-VXBT",
        "scheme": "GB-PPON"
      },
      "name": "The Water Services Regulation Authority",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tenderUpdate"
  ],
  "tender": {
    "aboveThreshold": true,
    "amendments": [
      {
        "description": "1. Deadline for PSQ extended from 24/07/2025 12:00 to 01/08/2025 17:00. This will impact the remaining procurement timetable which will be published w/c 21/07/2025.\n2. Following PSQ, 10-15 (instead of up to 30) top scoring will go through to receiving the full Invitation To Tender (ITT). Following the written stage, we will take though 4-6 (instead of up to 8) for the pitch stage.\nAfter consideration and listening to concerns raised at the Supplier Event has necessitated the above changes. PSQ has been updated (found under Documents section).\nOther additions / changes to note:\n1. WEC Supplier Event Questions and Answers document added. (Only available after the 10/07/2025 Supplier Event) (found under Documents section).\n2. CPV code 79342000: Marketing services now included to 79341000: Advertising services (this is to correct an omission) (found under Scope section).",
        "id": "041232-2025"
      }
    ],
    "awardPeriod": {
      "endDate": "2025-10-27T23:59:59Z"
    },
    "description": "This isn\u0027t your typical brief - and we\u0027re not looking for your typical agency-client relationship.\nWe\u0027re on the lookout for a Delivery Body - essentially a strategic delivery partner to take the reins on the Water Efficiency Campaign (WEC). That means the Delivery Body will be leading the way on strategy development, implementation and evaluation - all with Ofwat\u0027s oversight and collaboration.\nThis is an exciting time for Ofwat and the sector. Ofwat is pioneering a sector-leading transformational approach - leveraging our unique position to establish the first large-scale, centrally funded behaviour change, water efficiency marketing campaign covering both England and Wales.\nTo make this happen, Ofwat will facilitate the procurement process on behalf of the 16 water companies and the successful supplier.\nWhat is a Delivery Body?\nThe Delivery Body (DB) will be Ofwat\u0027s end to end delivery partner for the WEC. Think of it as a campaign dream team - combining sharp marketing know-how, consumer expertise with current knowledge of the water and / or utility sectors.\nThis isn\u0027t just about great creative ideas (though we want that too). It\u0027s about building a group that can develop, deliver and evaluate a campaign that cuts through the noise, is grounded in insight, built for impact, and backed by sector expertise.\nWhat should the Delivery Body do?\nWe expect the Delivery Body to cover the full range of marketing skillsets including (but not limited to): creative, content development, branding, channel planning, digital, social, media buying, partnership marketing, multicultural expertise, PR, evaluation. These skillsets must be firmly underpinned by extensive, demonstrable evidence of behaviour change marketing with proven results that have delivered impact.\nWe also require project management, governance and stakeholder engagement.\nUpon appointment, we will work with the successful bidder to develop and refine the Delivery Body role, including any relevant SLAs and KPIs.\nThe Water Efficiency Campaign (WEC) will be a major marketing initiative covering England and Wales, representing a step change in both budget and collaboration across the sector.  Expectations are high, sector support is strong and our ambitions are even higher. We\u0027re looking for talent to match. We want the best minds from across water, utilities and marketing to join forces and help us make a splash (pun very much intended)!\nWe\u0027re outlining the challenge, then passing the baton to you. We want your fresh thinking and bold recommendations to help us bring this campaign to life to deliver measurable behaviour change.\nOfwat\u0027s internal Water Efficiency Campaign team brings together deep expertise in behaviour change marketing, utility sector engagement, communications, and water efficiency policy experts. It\u0027s been carefully built to support this work and will partner with you as the delivery lead. You\u0027ll be working closely with us as a trusted, strategic partner - not just a supplier or an extra pair of hands. The Delivery Body will be overseen by Ofwat\u0027s Principal Head of Marketing.\nThis isn\u0027t just about getting a campaign out the door - it\u0027s about setting a high standard for how we collaborate with water companies, consumers, environmental groups and other stakeholders to drive a step change in water efficiency. We expect the Delivery Body to reflect this approach, bringing in organisations or individuals with deep experience in the water and/or utility sectors. This isn\u0027t optional - it\u0027s essential.\nWe need a strategic partner who\u0027s ready to think big, challenge the status quo, and deliver work that ultimately changes behaviour and saves water.\nThe scope covers the WEC only and we don\u0027t expect this campaign to extend into other areas of Ofwat\u0027s work. The WEC and the associated funding has been allocated specifically as part of the Price Review process, and it must be used solely for this purpose.\nPlease note that, as above, Ofwat are undertaking this procurement exercise on behalf of the 16 water and wastewater companies of Wales and England:\nAnglian Water - ANH\nD\u0175r Cymru - WSH\nHafren Dyfrdwy - HDD\nNorthumbrian Water - NES\nSevern Trent Water - SVE\nSouth West Water  - SBB\nSouthern Water - SRN\nThames Water - TMS\nUnited Utilities Water - UUW\nWessex Water - WSX\nYorkshire Water - YKY\nAffinity Water - AFW\nPortsmouth Water - PRT\nSouth East Water - SEW\nSouth Staffs Water - SSC\nSES Water - SES",
    "documents": [
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      },
      {
        "accessDetails": "Stage 2: Written tender submission\nDocuments will be release to relevant suppliers via:\nhttps://www.mytenders.co.uk\nStage 3: Verbal pitch\nDetails will be released to relevant suppliers at a later date via:\nhttps://www.mytenders.co.uk",
        "documentType": "biddingDocuments",
        "id": "future"
      },
      {
        "datePublished": "2025-07-18T11:20:08+01:00",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "041232-2025",
        "noticeType": "UK4",
        "url": "https://www.find-tender.service.gov.uk/Notice/041232-2025"
      }
    ],
    "expressionOfInterestDeadline": "2025-08-01T17:00:00+01:00",
    "id": "PROC.0100",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Advertising services",
            "id": "79341000",
            "scheme": "CPV"
          },
          {
            "description": "Marketing services",
            "id": "79342000",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UKC"
          },
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UKD"
          },
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UKE"
          },
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UKF"
          },
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UKG"
          },
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UKH"
          },
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UKI"
          },
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UKJ"
          },
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UKK"
          },
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UKL"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "This will be outlined in the Invitation to Tender document",
              "name": "Quality",
              "type": "quality"
            },
            {
              "description": "This will be outlined in the Invitation to Tender document",
              "name": "Price",
              "type": "price"
            }
          ],
          "weightingDescription": "This will be outlined in the Invitation to Tender document"
        },
        "contractPeriod": {
          "endDate": "2030-03-31T23:59:59+01:00",
          "startDate": "2025-11-11T00:00:00Z"
        },
        "id": "1",
        "secondStage": {
          "maximumCandidates": 15
        },
        "selectionCriteria": {
          "criteria": [
            {
              "description": "Legal Capacity Conditions of Participation\nPlease confirm whether your company is a UK registered company?\nIf the answer is \"no\", please provide evidence that the terms of the contract would be valid and enforceable in the relevant jurisdiction.\n[Yes/ No]\n[If \"No\", insert evidence that the terms of the contract would be enforceable in your relevant jurisdiction]\nPlease confirm that you have in place, or that you will have in place by the award of the contract, the human and technical resources to perform the contract to ensure compliance with the UK General Data Protection Regulation and to ensure the protection of the rights of data subjects.\nPlease provide details of the technical facilities and measures (including systems and processes) you have in place, or will have in place by contract award, to ensure compliance with UK data protection law and to ensure the protection of the rights of data subjects. Your response should include, but should not be limited to facilities and measures:\n\u25cf\tto ensure ongoing confidentiality, integrity, availability and resilience of processing systems and services\n\u25cf\tto comply with the rights of data subjects in respect of receiving privacy information, and access, rectification, deletion and portability of personal data\n\u25cf\tto ensure that any consent based processing meets standards of active, informed consent, and that such consents are recorded and auditable\n\u25cf\tto ensure legal safeguards are in place to legitimise transfers of personal data outside the UK (if such transfers will take place)\n\u25cf\tto maintain records of personal data processing activities\n\u25cf\tto regularly test, assess and evaluate the effectiveness of the above measures\n[Insert Yes or No]\n[Insert information]",
              "type": "economic"
            },
            {
              "description": "Technical Question 1: Please provide details and evidence of your organisation\u0027s application in creation of public behavioural change marketing campaigns. (Maximum 750 words)\nInformation provided in response to this question must relate to past delivery and experience and not how you would deliver our requirement.\nTechnical Question 2: Please provide evidence of your organisation\u0027s ability to form a Delivery Body, as outlined and defined within the WEC Specification document in the Tender Notice. (Maximum 750 words)",
              "type": "technical"
            },
            {
              "description": "Pass 2 technical questions with a score of 3 or above for each and be in the top 15 (max) suppliers by score.",
              "forReduction": true
            }
          ]
        },
        "status": "active",
        "suitability": {
          "sme": true
        },
        "value": {
          "amount": 75000000,
          "amountGross": 90000000,
          "currency": "GBP"
        }
      }
    ],
    "mainProcurementCategory": "services",
    "procedure": {
      "acceleratedRationale": "State of urgency",
      "features": "Stage 1: Procurement Specific Questionnaire (PSQ)\nStage 2: Written tender submission\nStage 3: Verbal pitch\nPlease note that Ofwat are undertaking this procurement exercise on behalf of the 16 water and wastewater companies of Wales and England:\nAnglian Water - ANH\nD\u0175r Cymru - WSH\nHafren Dyfrdwy - HDD\nNorthumbrian Water - NES\nSevern Trent Water - SVE\nSouth West Water  - SBB\nSouthern Water - SRN\nThames Water - TMS\nUnited Utilities Water - UUW\nWessex Water - WSX\nYorkshire Water - YKY\nAffinity Water - AFW\nPortsmouth Water - PRT\nSouth East Water - SEW\nSouth Staffs Water - SSC\nSES Water - SES",
      "isAccelerated": true
    },
    "procurementMethod": "selective",
    "procurementMethodDetails": "Competitive flexible procedure",
    "status": "active",
    "submissionMethodDetails": "Stage 1: Procurement Specific Questionnaire (PSQ)\nSubmission of PSQ to:\nWECprocurement@ofwat.gov.uk\nStage 2: Written tender submission\nSubmission of completed tender to:\nhttps://www.mytenders.co.uk\nStage 3: Verbal pitch\nSubmission details to be confirmed at a later date",
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed",
      "languages": [
        "en"
      ]
    },
    "title": "Water Efficiency Campaign (WEC)",
    "value": {
      "amount": 75000000,
      "amountGross": 90000000,
      "currency": "GBP"
    }
  }
}