ID 5351281 - DfE Tourism NI - Advertising and Marketing Services

{
  "awards": [
    {
      "id": "040444-2025-1-1",
      "relatedLots": [
        "1"
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-154671",
          "name": "CAWLEY NEA LIMITED"
        }
      ],
      "title": "Lot 1 - Strategic and Lead Creative Agency"
    },
    {
      "id": "040444-2025-2-2",
      "relatedLots": [
        "2"
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-154672",
          "name": "MC SAATCHI UK LTD"
        },
        {
          "id": "GB-FTS-21632",
          "name": "ARDMORE ADVERTISING MARKETING LTD"
        }
      ],
      "title": "Lot 2 - Digital Media Services"
    },
    {
      "id": "040444-2025-3-3",
      "relatedLots": [
        "3"
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-21632",
          "name": "ARDMORE ADVERTISING MARKETING LTD"
        },
        {
          "id": "GB-FTS-64575",
          "name": "MAMMOTH DESIGN CONSULTANTS LTD"
        }
      ],
      "title": "Lot 3 - Offline Media Services"
    }
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "measure": "bids",
        "relatedLot": "1",
        "value": 10
      },
      {
        "id": "6",
        "measure": "bids",
        "relatedLot": "2",
        "value": 10
      },
      {
        "id": "11",
        "measure": "bids",
        "relatedLot": "3",
        "value": 10
      },
      {
        "id": "2",
        "measure": "smeBids",
        "relatedLot": "1",
        "value": 1
      },
      {
        "id": "7",
        "measure": "smeBids",
        "relatedLot": "2",
        "value": 1
      },
      {
        "id": "12",
        "measure": "smeBids",
        "relatedLot": "3",
        "value": 2
      },
      {
        "id": "3",
        "measure": "foreignBidsFromEU",
        "relatedLot": "1",
        "value": 1
      },
      {
        "id": "8",
        "measure": "foreignBidsFromEU",
        "relatedLot": "2",
        "value": 0
      },
      {
        "id": "13",
        "measure": "foreignBidsFromEU",
        "relatedLot": "3",
        "value": 0
      },
      {
        "id": "4",
        "measure": "foreignBidsFromNonEU",
        "relatedLot": "1",
        "value": 0
      },
      {
        "id": "9",
        "measure": "foreignBidsFromNonEU",
        "relatedLot": "2",
        "value": 2
      },
      {
        "id": "14",
        "measure": "foreignBidsFromNonEU",
        "relatedLot": "3",
        "value": 2
      },
      {
        "id": "5",
        "measure": "electronicBids",
        "relatedLot": "1",
        "value": 10
      },
      {
        "id": "10",
        "measure": "electronicBids",
        "relatedLot": "2",
        "value": 10
      },
      {
        "id": "15",
        "measure": "electronicBids",
        "relatedLot": "3",
        "value": 10
      }
    ]
  },
  "buyer": {
    "id": "GB-FTS-104888",
    "name": "Tourism Northern Ireland"
  },
  "contracts": [
    {
      "awardID": "040444-2025-1-1",
      "dateSigned": "2025-07-08T00:00:00+01:00",
      "id": "040444-2025-1-1",
      "status": "active",
      "title": "Lot 1 - Strategic and Lead Creative Agency",
      "value": {
        "amount": 14375000.0,
        "currency": "GBP"
      }
    },
    {
      "awardID": "040444-2025-2-2",
      "dateSigned": "2025-07-08T00:00:00+01:00",
      "id": "040444-2025-2-2",
      "status": "active",
      "title": "Lot 2 - Digital Media Services",
      "value": {
        "amount": 6250000.0,
        "currency": "GBP"
      }
    },
    {
      "awardID": "040444-2025-3-3",
      "dateSigned": "2025-07-08T00:00:00+01:00",
      "id": "040444-2025-3-3",
      "status": "active",
      "title": "Lot 3 - Offline Media Services",
      "value": {
        "amount": 14375000.0,
        "currency": "GBP"
      }
    }
  ],
  "date": "2025-07-16T11:02:48+01:00",
  "description": "The successful contractor\u2019s performance on the contract will be regularly monitored in line with the tender documentation. Contractors not delivering on contract requirements is a serious matter. It means the public purse is not getting what it is paying for. If a contractor fails to reach satisfactory levels of contract performance they will be given a specified time to improve. If, after the specified time, they still fail to reach satisfactory levels of contract performance, the matter will be escalated to senior management in CPD for further action. If this occurs and their performance still does not improve to satisfactory levels within the specified period, it may be regarded as an act of grave professional misconduct and they may be issued with a Notice of Unsatisfactory Performance and the contract may be terminated. The issue of a Notice of Unsatisfactory Performance can result in the Contractor being excluded from all procurement competitions being undertaken by Centres of Procurement Expertise on behalf of bodies covered by the Northern Ireland Procurement Policy for a period of three years from the date of issue.",
  "id": "040444-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-04b63e",
  "parties": [
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "BELFAST",
        "postalCode": "BT2 7ES",
        "region": "UK",
        "streetAddress": "10-12 Linum Chambers, Bedford Street"
      },
      "contactPoint": {
        "email": "ssdadmin.cpd@finance-ni.gov.uk"
      },
      "details": {
        "buyerProfile": "https://etendersni.gov.uk/epps",
        "classifications": [
          {
            "description": "Ministry or any other national or federal authority, including their regional or local subdivisions",
            "id": "MINISTRY",
            "scheme": "TED_CA_TYPE"
          },
          {
            "description": "General public services",
            "id": "01",
            "scheme": "COFOG"
          }
        ],
        "url": "https://etendersni.gov.uk/epps"
      },
      "id": "GB-FTS-104888",
      "identifier": {
        "legalName": "Tourism Northern Ireland"
      },
      "name": "Tourism Northern Ireland",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "countryName": "Ireland",
        "locality": "DUBLIN",
        "postalCode": "D06A2H1",
        "region": "IE",
        "streetAddress": "41A BLACKBERRY LANE"
      },
      "contactPoint": {
        "email": "disruption@tbwa.com"
      },
      "details": {
        "scale": "sme",
        "url": "https://tbwa.com/about/"
      },
      "id": "GB-FTS-154671",
      "identifier": {
        "legalName": "CAWLEY NEA LIMITED"
      },
      "name": "CAWLEY NEA LIMITED",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "LONDON",
        "postalCode": "W1F 9EE",
        "region": "UK",
        "streetAddress": "34-36 GOLDEN SQUARE"
      },
      "contactPoint": {
        "email": "new.business@mcsaatchi.com"
      },
      "details": {
        "scale": "large",
        "url": "https://mcsaatchi.com/"
      },
      "id": "GB-FTS-154672",
      "identifier": {
        "legalName": "MC SAATCHI UK LTD"
      },
      "name": "MC SAATCHI UK LTD",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "HOLYWOOD",
        "postalCode": "BT18 9JQ",
        "region": "UK",
        "streetAddress": "Ardmore House"
      },
      "contactPoint": {
        "email": "miriam.moertl@ARDMORE.CO.UK"
      },
      "details": {
        "scale": "sme",
        "url": "https://www.ardmore.co.uk/"
      },
      "id": "GB-FTS-21632",
      "identifier": {
        "legalName": "ARDMORE ADVERTISING MARKETING LTD"
      },
      "name": "ARDMORE ADVERTISING MARKETING LTD",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "BELFAST",
        "postalCode": "BT1 1EX",
        "region": "UK",
        "streetAddress": "Sinclair House, Royal Avenue"
      },
      "contactPoint": {
        "email": "ryan@mammoth.tv"
      },
      "details": {
        "scale": "sme",
        "url": "https://mammoth.tv/"
      },
      "id": "GB-FTS-64575",
      "identifier": {
        "legalName": "MAMMOTH DESIGN CONSULTANTS LTD"
      },
      "name": "MAMMOTH DESIGN CONSULTANTS LTD",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "Belfast"
      },
      "id": "GB-FTS-20217",
      "identifier": {
        "legalName": "The UK does not have any such bodies with responsibility for appeal/mediation procedures. Instead; any challenges are dealt with by the High Court, Commercial Division, to which proceedings may be issued regarding alleged breaches of the PCR 2015 as amended."
      },
      "name": "The UK does not have any such bodies with responsibility for appeal/mediation procedures. Instead; any challenges are dealt with by the High Court, Commercial Division, to which proceedings may be issued regarding alleged breaches of the PCR 2015 as amended.",
      "roles": [
        "reviewBody"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "classification": {
      "description": "Advertising services",
      "id": "79341000",
      "scheme": "CPV"
    },
    "coveredBy": [
      "GPA"
    ],
    "description": "Tourism Northern Ireland wishes to appoint a Supplier or Suppliers for the supply and delivery of its advertising, design and marketing services. These requirements have been split into 3 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the maximum anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of \u00a314,375,000 Lot 2: Digital Media Services with an estimated contract value of \u00a36,250,000 Lot 3: Offline Media Services with an estimated contract value of \u00a314,375,000. Supplier(s) should note that there may be workload fluctuations at different times of the year. All of the above Lots will be evaluated and awarded independently of one another. There are no restrictions on the number of Lots a Tenderer can bid for or be awarded. Therefore, tenderers may tender for one, two, or all three of the Lots. For all lots, Tourism Northern Ireland will aim to appoint a maximum of 2 Contractors per lot. These Contractors will be ranked 1 and 2 in respect of each Lot on the basis of the Most Economically Advantageous Tender (MEAT) being awarded rank 1",
    "id": "ID 5351281",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Advertising and marketing services",
            "id": "79340000",
            "scheme": "CPV"
          },
          {
            "description": "Advertising campaign services",
            "id": "79341400",
            "scheme": "CPV"
          },
          {
            "description": "Advertising management services",
            "id": "79341200",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "region": "UKN"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      },
      {
        "additionalClassifications": [
          {
            "description": "Advertising and marketing services",
            "id": "79340000",
            "scheme": "CPV"
          },
          {
            "description": "Advertising campaign services",
            "id": "79341400",
            "scheme": "CPV"
          },
          {
            "description": "Advertising management services",
            "id": "79341200",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "region": "UKN"
          }
        ],
        "id": "2",
        "relatedLot": "2"
      },
      {
        "additionalClassifications": [
          {
            "description": "Advertising and marketing services",
            "id": "79340000",
            "scheme": "CPV"
          },
          {
            "description": "Advertising campaign services",
            "id": "79341400",
            "scheme": "CPV"
          },
          {
            "description": "Advertising management services",
            "id": "79341200",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "region": "UKN"
          }
        ],
        "id": "3",
        "relatedLot": "3"
      }
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "7.2",
              "name": "AC1 - Contract Management",
              "type": "quality"
            },
            {
              "description": "7.2",
              "name": "AC2 - Business Continuity",
              "type": "quality"
            },
            {
              "description": "10.8",
              "name": "AC3 - Social Value",
              "type": "quality"
            },
            {
              "description": "64.8",
              "name": "AC4 - Presentation of Marketing Strategy",
              "type": "quality"
            },
            {
              "description": "10",
              "name": "AC5 - Average Hourly Rate",
              "type": "cost"
            }
          ]
        },
        "description": "Tourism Northern Ireland wishes to appoint a Supplier or Suppliers for the supply and delivery of its advertising, design and marketing services. These requirements have been split into 3 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the maximum anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of \u00a314,375,000 Lot 2: Digital Media Services with an estimated contract value of \u00a36,250,000 Lot 3: Offline Media Services with an estimated contract value of \u00a314,375,000. Supplier(s) should note that there may be workload fluctuations at different times of the year. All of the above Lots will be evaluated and awarded independently of one another. There are no restrictions on the number of Lots a Tenderer can bid for or be awarded. Therefore, tenderers may tender for one, two, or all three of the Lots. For all lots, Tourism Northern Ireland will aim to appoint a maximum of 2 Contractors per lot. These Contractors will be ranked 1 and 2 in respect of each Lot on the basis of the Most Economically Advantageous Tender (MEAT) being awarded rank 1. Additional information: The figure indicated in Section II 1.5 represents an estimated contract value. This value reflects the potential scale of the contract and takes into account potential optional extension periods and the uptake of potential optional services as detailed in the tenderdocuments. Neither CPD nor the Authority can provide any guarantee as to the level ofbusiness under this contract. The Contracting Authority does not bind itself to accept the lowest or any tender. Economic Operators remain responsible for all costs and expenses incurred by them or by any third party acting under instructions from the Economic Operator in connection with taking part in this procurement process regardless of whether such costs arise as a consequence, directly or indirectly of any amendments made to the procurementdocuments by the Contracting Authority at any time. No legally binding contract shall arise and an Economic Operator shall have no legitimate expectation that a contract will beentered into until such time as entry into the Contract has been confirmed by the Contracting Authority. Economic Operators should note that all dates, time periods and figures in relation to values and volumes specified in this notice and the procurement documents are approximate only and the Contracting Authority reserves the right to change any or all of them.",
        "hasOptions": true,
        "id": "1",
        "options": {
          "description": "Contract will run for 2 years initially, with the option to extend for 3 further periods of 1 yearup to a maximum duration of 5 years"
        },
        "status": "cancelled",
        "title": "Lot 1 - Strategic and Lead Creative Agency"
      },
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "64.8",
              "name": "AC1 - Digital Marketing Strategy",
              "type": "quality"
            },
            {
              "description": "7.2",
              "name": "AC2 - Contract Management",
              "type": "quality"
            },
            {
              "description": "7.2",
              "name": "AC3 - Business Continuity",
              "type": "quality"
            },
            {
              "description": "10.8",
              "name": "AC4 - Social Value",
              "type": "quality"
            },
            {
              "description": "10",
              "name": "AC5 - Average Hourly Rate",
              "type": "cost"
            }
          ]
        },
        "description": "Tourism Northern Ireland wishes to appoint a Supplier or Suppliers for the supply and delivery of its advertising, design and marketing services. These requirements have been split into 3 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the maximum anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of \u00a314,375,000 Lot 2: Digital Media Services with an estimated contract value of \u00a36,250,000 Lot 3: Offline Media Services with an estimated contract value of \u00a314,375,000. Supplier(s) should note that there may be workload fluctuations at different times of the year. All of the above Lots will be evaluated and awarded independently of one another. There are no restrictions on the number of Lots a Tenderer can bid for or be awarded. Therefore, tenderers may tender for one, two, or all three of the Lots. For all lots, Tourism Northern Ireland will aim to appoint a maximum of 2 Contractors per lot. These Contractors will be ranked 1 and 2 in respect of each Lot on the basis of the Most Economically Advantageous Tender (MEAT) being awarded rank 1. Additional information: The figure indicated in Section II 1.5 represents an estimated contract value. This value reflects the potential scale of the contract and takes into account potential optional extension periods and the uptake of potential optional services as detailed in the tenderdocuments. Neither CPD nor the Authority can provide any guarantee as to the level ofbusiness under this contract. The Contracting Authority does not bind itself to accept the lowest or any tender. Economic Operators remain responsible for all costs and expenses incurred by them or by any third party acting under instructions from the Economic Operator in connection with taking part in this procurement process regardless of whether such costs arise as a consequence, directly or indirectly of any amendments made to the procurementdocuments by the Contracting Authority at any time. No legally binding contract shall arise and an Economic Operator shall have no legitimate expectation that a contract will beentered into until such time as entry into the Contract has been confirmed by the Contracting Authority. Economic Operators should note that all dates, time periods and figures in relation to values and volumes specified in this notice and the procurement documents are approximate only and the Contracting Authority reserves the right to change any or all of them.",
        "hasOptions": true,
        "id": "2",
        "options": {
          "description": "Contract will run for 2 years initially, with the option to extend for 3 further periods of 1 year up to a maximumduration of 5 years."
        },
        "status": "cancelled",
        "title": "Lot 2 - Digital Media Services"
      },
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "42",
              "name": "AC1 - Offline Media Strategy",
              "type": "quality"
            },
            {
              "description": "6.3",
              "name": "AC2 - Audience Lead",
              "type": "quality"
            },
            {
              "description": "5.6",
              "name": "AC3 - Contract Management",
              "type": "quality"
            },
            {
              "description": "5.6",
              "name": "AC4 - Business Continuity",
              "type": "quality"
            },
            {
              "description": "10.5",
              "name": "AC5 - Social Value",
              "type": "quality"
            },
            {
              "description": "25.2",
              "name": "AC6 - Media Comission Rebate",
              "type": "cost"
            },
            {
              "description": "4.8",
              "name": "AC7 - Average Hourly Rate",
              "type": "cost"
            }
          ]
        },
        "description": "Tourism Northern Ireland wishes to appoint a Supplier or Suppliers for the supply and delivery of its advertising, design and marketing services. These requirements have been split into 3 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the maximum anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of \u00a314,375,000 Lot 2: Digital Media Services with an estimated contract value of \u00a36,250,000 Lot 3: Offline Media Services with an estimated contract value of \u00a314,375,000. Supplier(s) should note that there may be workload fluctuations at different times of the year. All of the above Lots will be evaluated and awarded independently of one another. There are no restrictions on the number of Lots a Tenderer can bid for or be awarded. Therefore, tenderers may tender for one, two, or all three of the Lots. For all lots, Tourism Northern Ireland will aim to appoint a maximum of 2 Contractors per lot. These Contractors will be ranked 1 and 2 in respect of each Lot on the basis of the Most Economically Advantageous Tender (MEAT) being awarded rank 1. Additional information: The figure indicated in Section II 1.5 represents an estimated contract value. This value reflects the potential scale of the contract and takes into account potential optional extension periods and the uptake of potential optional services as detailed in the tenderdocuments. Neither CPD nor the Authority can provide any guarantee as to the level ofbusiness under this contract. The Contracting Authority does not bind itself to accept the lowest or any tender. Economic Operators remain responsible for all costs and expenses incurred by them or by any third party acting under instructions from the Economic Operator in connection with taking part in this procurement process regardless of whether such costs arise as a consequence, directly or indirectly of any amendments made to the procurementdocuments by the Contracting Authority at any time. No legally binding contract shall arise and an Economic Operator shall have no legitimate expectation that a contract will beentered into until such time as entry into the Contract has been confirmed by the Contracting Authority. Economic Operators should note that all dates, time periods and figures in relation to values and volumes specified in this notice and the procurement documents are approximate only and the Contracting Authority reserves the right to change any or all of them.",
        "hasOptions": true,
        "id": "3",
        "options": {
          "description": "Contract will run for 2 years initially, with the option to extend for 3 further periods of 1 year up to a maximumduration of 5 years."
        },
        "status": "cancelled",
        "title": "Lot 3 - Offline Media Services"
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure",
    "reviewDetails": "CPD complied with the Public Contracts Regulations 2015 and incorporated a standstill period (i.e. a minimum of 10 calendar days) at the point information on the award of contract was communicated to tenderers. That notification provided full information on the award decision. This provided time for the unsuccessful tenderers to challenge the award decision before the contract was entered into.",
    "status": "complete",
    "title": "ID 5351281 - DfE Tourism NI - Advertising and Marketing Services"
  }
}