UOW962 - Advertising and Media Buying Services

{
  "buyer": {
    "id": "GB-PPON-PYJR-8772-LLDP",
    "name": "University of Worcester"
  },
  "date": "2025-07-10T17:10:40+01:00",
  "id": "039085-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-0515f2",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Worcester",
        "postalCode": "WR2 6AJ",
        "region": "UKG12",
        "streetAddress": "Henwick Grove"
      },
      "contactPoint": {
        "email": "uwtenders@worc.ac.uk"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - sub-central government",
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ],
        "url": "http://www.worcester.ac.uk/"
      },
      "id": "GB-PPON-PYJR-8772-LLDP",
      "identifier": {
        "id": "PYJR-8772-LLDP",
        "scheme": "GB-PPON"
      },
      "name": "University of Worcester",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tender"
  ],
  "tender": {
    "aboveThreshold": true,
    "awardPeriod": {
      "endDate": "2025-11-24T23:59:59+00:00"
    },
    "description": "The University of Worcester is seeking to appoint an advertising agency that can provide expert campaign planning, media buying, and strategy development services. The selected agency will work closely with the University to design and implement advertising campaigns that effectively support student recruitment and raise awareness of the University of Worcester.\nThe appointed agency should demonstrate a strong understanding of the Higher Education sector, its target audiences, and digital advertising best practices. The agency must be able to create cost-effective digital campaigns that optimise engagement and conversion rates, including web visits, button clicks, event bookings and form completions.\nThe University seeks an agency that will:\n\u2022\tDeliver integrated media planning and buying services.\n\u2022\tProvide strategic insights and recommendations.\n\u2022\tEnsure value for money through cost-effective ad placements and discounts.\n\u2022\tManage campaigns proactively with data-driven optimisations.\n\u2022\tAdvise on emerging advertising trends and innovations.",
    "documents": [
      {
        "description": "The Conditions of Participation Brief can be found on the University of Worcester\u0027s tender portal. A draft copy of the University\u0027s Invitation to Tender and Terms and Conditions for the contract are also available on the University\u0027s portal.",
        "documentType": "biddingDocuments",
        "id": "L-1",
        "url": "https://in-tendhost.co.uk/universityofworcester"
      },
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      },
      {
        "datePublished": "2025-07-10T17:10:40+01:00",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "039085-2025",
        "noticeType": "UK4",
        "url": "https://www.find-tender.service.gov.uk/Notice/039085-2025"
      }
    ],
    "enquiryPeriod": {
      "endDate": "2025-08-01T15:00:00+00:00"
    },
    "expressionOfInterestDeadline": "2025-08-07T12:00:00+00:00",
    "hasRecurrence": true,
    "id": "ocds-h6vhtk-0515f2",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Advertising services",
            "id": "79341000",
            "scheme": "CPV"
          }
        ],
        "id": "LOT-0001",
        "relatedLot": "LOT-0001"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "For the Conditions of Participation stage, tenderers will be shortlisted using the following criteria:\nTechnical Ability - 70%\nResource Capacity - 30%\nFor the Tender Stage, the following criteria will be used:\nQuality - 65%\nPrice and Value for Money - 35%",
              "name": "Simple description",
              "type": "price"
            }
          ],
          "weightingDescription": "For the Conditions of Participation stage, tenderers will be shortlisted using the following criteria:\nTechnical Ability - 70%\nResource Capacity - 30%\nFor the Tender Stage, the following criteria will be used:\nQuality - 65%\nPrice and Value for Money - 35%"
        },
        "contractPeriod": {
          "endDate": "2028-12-31T23:59:59+00:00",
          "maxExtentDate": "2029-12-31T23:59:59+00:00",
          "startDate": "2026-01-01T00:00:00+00:00"
        },
        "hasRenewal": true,
        "id": "LOT-0001",
        "renewal": {
          "description": "1 x 12 month extension following successful performance during the initial contract period"
        },
        "status": "active",
        "value": {
          "amount": 920000.0,
          "amountGross": 11040000.0,
          "currency": "AED"
        }
      }
    ],
    "mainProcurementCategory": "services",
    "procedure": {
      "features": "The tender process will comprise of three stages:\nStage 1 - Conditions of Participation. Interested agencies should complete the Procurement Specific Questionnaire on the University\u0027s tender portal (https://in-tendhost.co.uk/universityofworcester). Following evaluation of these questionnaire, the University shall shortlist to six tenderers to proceed to the tender stage.\nStage 2 - Tender - shortlisted suppliers will be invited to submit a tender responding to the University\u0027s ITT. Following evaluation of the tender submissions, tenderers will be shortlisted to three tenderers to proceed to interview.\nStage 3 - Interview - the three shortlisted tenderers will be invited to present their tender proposal to the University."
    },
    "procurementMethod": "selective",
    "procurementMethodDetails": "Competitive flexible procedure",
    "recurrence": {
      "dates": [
        {
          "startDate": "2029-07-10T23:59:59Z"
        }
      ]
    },
    "status": "active",
    "submissionMethodDetails": "https://in-tendhost.co.uk/universityofworcester",
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed",
      "languages": [
        "en"
      ]
    },
    "title": "UOW962 - Advertising and Media Buying Services",
    "value": {
      "amount": 920000.0,
      "amountGross": 11040000.0,
      "currency": "GBP"
    }
  }
}