Consumer PR Service for Great Western Railway

{
  "buyer": {
    "id": "GB-COH-05113733",
    "name": "FIRST GREATER WESTERN LIMITED"
  },
  "date": "2025-07-09T16:09:21+01:00",
  "id": "038711-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-055c4d",
  "parties": [
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        {
          "id": "PXVG-2764-GZCQ",
          "scheme": "GB-PPON"
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      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Wiltshire",
        "postalCode": "SN1 1HL",
        "region": "UKK14",
        "streetAddress": "Milford House 1 Milford Street"
      },
      "contactPoint": {
        "email": "procurement@gwr.com"
      },
      "details": {
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            "id": "privateUtility",
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      "identifier": {
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        "scheme": "GB-COH"
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      "name": "FIRST GREATER WESTERN LIMITED",
      "roles": [
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    }
  ],
  "tag": [
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  "tender": {
    "aboveThreshold": false,
    "description": "Consumer PR Service for Great Western Railway. \n\"Adventure Starts Here\" \nWe\u0027re looking for an agency that can act as a true extension of our team - someone who brings strategic insight, creative energy, and calm under pressure. You\u0027ll understand the complexity of delivering high-impact communications in a politically sensitive, operationally challenging environment - and be comfortable advising on both brand opportunities and reputational risks. This isn\u0027t just about executing media relations or social media calendars - it\u0027s about shaping the conversation. We want a thought partner who understands the importance of tone, timing and trust - and who shares our ambition to make GWR a leading voice in UK travel and tourism.",
    "documents": [
      {
        "datePublished": "2025-07-09T16:09:21+01:00",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "038711-2025",
        "noticeType": "UK4",
        "url": "https://www.find-tender.service.gov.uk/Notice/038711-2025"
      }
    ],
    "enquiryPeriod": {
      "endDate": "2025-07-22T23:59:00+01:00"
    },
    "id": "FX1261",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Public relations services",
            "id": "79416000",
            "scheme": "CPV"
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        ],
        "deliveryAddresses": [
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UK"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
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        "awardCriteria": {
          "description": "Strategic Insight \u0026 Relevance - 30%\nCreative Thinking \u0026 Storytelling - 25%\nTeam Chemistry and Experience - 20%\nBrand and Tone Understanding - 20%\nContractual - 5%\nBudget Delivery - Pass/Fail"
        },
        "contractPeriod": {
          "endDate": "2026-04-30T23:59:59+01:00",
          "startDate": "2025-08-29T00:00:00+01:00"
        },
        "id": "1",
        "status": "active",
        "suitability": {
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          "vcse": true
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        "value": {
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          "amountGross": 144000,
          "currency": "GBP"
        }
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    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "open",
    "procurementMethodDetails": "Below threshold - open competition",
    "specialRegime": [
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    ],
    "status": "active",
    "submissionMethodDetails": "Please visit the below link to express an interest and be invited to download the ITT documentation for this opportunity:\nhttp://redirect.transaxions.com/events/FDUTl\nPlease note that the Expression of Interest (EOI) stage will close at 12 noon on 18th July.",
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed"
    },
    "tenderPeriod": {
      "endDate": "2025-07-25T18:00:00+01:00"
    },
    "title": "Consumer PR Service for Great Western Railway",
    "value": {
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      "currency": "GBP"
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}