2024-747 Meat Foodservice Data requirements

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        "streetAddress": "Middlemarch Business Park"
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    "description": "AHDB currently source GB Foodservice data, quarterly, through Kantar Worldpanel, this contract is due to expire and therefore we are going back out to tender. HDB core Foodservice data requirements 1. The basic measures required will consist of the following as a minimum: \u2022 Spend \u2022 Servings/packs \u2022 Price \u2022 Buyer numbers i.e. penetration \u2022 Servings/packs per buyer i.e. frequency and volume per trip 2. Data must be split by method including the following as a minimum: \u2022 Dine out - Eating in or on the go \u2022 Takeaways \u2013 Collected or delivered 3. Data must be split by channel (we are open to agencies proposing different channel coding approaches): \u2022 Quick service retail e.g. coffee shops, fast food, cafes, bakery/sandwiches \u2022 Full service restaurants e.g. restaurants, diners \u2022 Pubs and bars \u2022 Contract catering e.g. workplace canteens, hospitals, schools etc \u2022 Travel \u0026 leisure e.g. train, ferries, events etc \u2022 Multiples including forecourts e.g. supermarkets, convenience stores etc 4. Data must be split by product type/meal, with the protein identifiable (beef, lamb, pork, chicken, fish, vegetarian, vegan) and key cuts (e.g. steaks, burgers, roasting joints, sausages etc) specified or obvious. Please detail robustness of these in your proposal. A read of meat-free/alternatives is also beneficial. Please detail dish and protein coding in proposal in detail. 5. Data must be able to be split by day part and demographics to help analysis 6. It would be beneficial for data to be split by operator for volume estimate purposes (see below) \u2013 please detail if possible 7. Our standard requirement is quarterly data delivery but we are asking for the costs for bi-annual as well. The proposal should also provide guidelines as to the lead time for data delivery following the end of the data period. 8. We require access to 52, 24 and 12 week endings as a minimum, in addition the ability to run and export historic trends (2 years minimum). 4 week ending data is beneficial to look at custom events such as Christmas and please indicate if bespoke time periods can be created if required on an ad-hoc basis. 9. AHDB require 2 years of back data as a minimum. 10. We require an online platform to access results with the ability to manipulate, create custom tables and export data to PowerPoint and Excel. Training and technical support/help for all users is required on the use of all software programmes and is expected to be inclusive in data costs as standard. AHDB would prefer for the category definitions used in reporting to be available on the tool, for example the ability to see \u2018total beef\u2019 which would capture relevant dishes. Please be clear in your response as to what categories and measures will be available on the online platform/software versus other methods. 11. Compatibility with current datasets - To evaluate compatibility with current datasets, tenderers should provide their L52 w/e data in the following areas. Measures listed (Items and occasions/servings) are for indication only, suppliers should provide their standard measure(s). All information relevant to this opportunity can be found on the Central Digital Platform and Atamis eSourcing portal via the link https://defra-family.force.com/s/Welcome Closing date is NOON 11th August 2025.",
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    "title": "2024-747 Meat Foodservice Data requirements",
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