Creative Design Agency Services to Ox Place

{
  "buyer": {
    "id": "GB-PPON-PJQW-3663-YMYQ",
    "name": "Oxford City Council"
  },
  "date": "2025-07-01T15:31:41+01:00",
  "id": "036490-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-0556e7",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Oxford",
        "postalCode": "OX1 1BX",
        "region": "UKJ14",
        "streetAddress": "Oxford Town Hall, St Aldates"
      },
      "contactPoint": {
        "email": "Procurement@oxford.gov.uk"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - sub-central government",
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ]
      },
      "id": "GB-PPON-PJQW-3663-YMYQ",
      "identifier": {
        "id": "PJQW-3663-YMYQ",
        "scheme": "GB-PPON"
      },
      "name": "Oxford City Council",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tender"
  ],
  "tender": {
    "aboveThreshold": true,
    "awardPeriod": {
      "endDate": "2025-09-01T23:59:59+00:00"
    },
    "contractTerms": {
      "financialTerms": "Please see tender documents and terms and conditions"
    },
    "description": "OX Place (the trading name of Oxford City Housing (Development) Ltd is undertaking this procurement process to secure a provider(s) of Creative Design Services for its \u2018New Homes\u2019 development and sales programme.\nOX Place is seeking to appoint up to 2 Creative Design Agencies to support the next stage in the development of its brand and marketing delivery. This opportunity comes four years after the original brand development and launch. During that time, OX Place has evolved into an established and recognisable development arm of Oxford City Council, committed to delivering high-quality, sustainable homes across Oxford. As the brand matures and our marketing needs become more complex and digitally focused, we are looking for up to 2 Agencies to act as our long-term brand guardian(s), working closely with our in-house sales and marketing team, external sales consultants, and the Oxford City Council communications team to ensure that all elements of our brand are consistently and strategically delivered across every marketing channel.",
    "documents": [
      {
        "description": "All documents available to download from the portal",
        "documentType": "biddingDocuments",
        "id": "L-1",
        "url": "https://in-tendhost.co.uk/oxfordcc"
      },
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      },
      {
        "datePublished": "2025-07-01T15:31:41+01:00",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "036490-2025",
        "noticeType": "UK4",
        "url": "https://www.find-tender.service.gov.uk/Notice/036490-2025"
      }
    ],
    "enquiryPeriod": {
      "endDate": "2025-07-23T17:00:00+00:00"
    },
    "id": "OCC000769",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Advertising and marketing services",
            "id": "79340000",
            "scheme": "CPV"
          }
        ],
        "id": "LOT-0001",
        "relatedLot": "LOT-0001"
      },
      {
        "additionalClassifications": [
          {
            "description": "Advertising and marketing services",
            "id": "79340000",
            "scheme": "CPV"
          }
        ],
        "id": "LOT-0002",
        "relatedLot": "LOT-0002"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "Technical weighting 90%\nPrice weighting 10%",
              "name": "Simple description",
              "type": "price"
            }
          ],
          "weightingDescription": "Technical weighting 90%\nPrice weighting 10%"
        },
        "contractPeriod": {
          "endDate": "2029-09-30T23:59:59+00:00",
          "startDate": "2025-10-01T00:00:00+00:00"
        },
        "description": "The appointed agency will be expected to lead on the ongoing development and implementation of the Contracting Authority, ensuring that our values and tone are communicated consistently across a wide range of media. This includes the production of brand-aligned digital and physical marketing materials for each housing development, overarching corporate content such as our annual report, and the strategic use of digital platforms and social media. As a central part of this commission, the agency will be required to deliver a robust, forward-thinking digital marketing strategy, with particular focus on social media content planning and delivery, paid advertising campaigns, and performance analysis. A key requirement of this tender is the ability to produce high-quality photography and video in-house, ensuring we can respond quickly to campaign needs and deliver professional content across platforms.",
        "id": "LOT-0001",
        "selectionCriteria": {
          "criteria": [
            {
              "description": "See the ITT part A and B",
              "type": "economic"
            },
            {
              "description": "See the ITT part A and B",
              "type": "technical"
            }
          ]
        },
        "status": "active",
        "suitability": {
          "sme": true,
          "vcse": true
        },
        "title": "Lot 1 Corporate Support",
        "value": {
          "amount": 190000,
          "amountGross": 228000,
          "currency": "GBP"
        }
      },
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "Technical weighting 90%\nPrice weighting 10%",
              "name": "Simple description",
              "type": "price"
            }
          ],
          "weightingDescription": "Technical weighting 90%\nPrice weighting 10%"
        },
        "contractPeriod": {
          "endDate": "2029-09-30T23:59:59+00:00",
          "startDate": "2025-10-01T00:00:00+00:00"
        },
        "description": "The appointed agency will be responsible for producing individual brand identities suitable for the range of schemes the Contracting Authority delivers. A full suite of marketing collateral and on-site materials for each development, including signage, brochures, digital assets, and content for marketing suites and show homes. The brand and content should be tailored to resonate with a range of audiences, including potential homeowners, existing Oxford City Council tenants, stakeholders, and industry partners. The ability to apply the OX Place brand consistently across physical and digital outputs is key, along with the strategic understanding to tailor messaging appropriately for each audience group.",
        "id": "LOT-0002",
        "selectionCriteria": {
          "criteria": [
            {
              "description": "See the ITT part A and B",
              "type": "economic"
            },
            {
              "description": "See the ITT part A and B",
              "type": "technical"
            }
          ]
        },
        "status": "active",
        "suitability": {
          "sme": true,
          "vcse": true
        },
        "title": "Lot 2 Scheme Branding",
        "value": {
          "amount": 190000,
          "amountGross": 228000,
          "currency": "GBP"
        }
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure",
    "riskDetails": "Please see tender documents and terms and conditions",
    "status": "active",
    "submissionMethodDetails": "https://in-tendhost.co.uk/oxfordcc",
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed",
      "languages": [
        "en"
      ]
    },
    "techniques": {
      "frameworkAgreement": {
        "buyerCategories": "Oxford City Housing (Development) Limited trading as Ox Place",
        "description": "This will be a direct award under each lot, with 1 supplier appointed to each lot",
        "method": "withoutReopeningCompetition",
        "type": "open"
      },
      "hasFrameworkAgreement": true
    },
    "tenderPeriod": {
      "endDate": "2025-08-01T12:00:00+00:00"
    },
    "title": "Creative Design Agency Services to Ox Place",
    "value": {
      "amount": 380000,
      "amountGross": 456000,
      "currency": "GBP"
    }
  }
}